or


[01/15/09 - 12:48 PM]
USA Network to Launch "Characters Unite" -- New Multimedia Platform to Combat Intolerance and Promote Acceptance
The initiative includes "a multimedia pledge drive for tolerance and understanding, the creation of an advisory board of national organizations, and plans to field a national opinion survey to assess issues and attitudes related to intolerance and prejudice."

[via press release from USA]

USA NETWORK TO LAUNCH "CHARACTERS UNITE" -- NEW MULTIMEDIA PLATFORM TO COMBAT INTOLERANCE AND PROMOTE ACCEPTANCE

Network Announces National Pledge Drive, Advisory Board and Plans to Field a National Opinion Survey Exploring Prejudice

Launches on Martin Luther King Day

NEW YORK, NEW YORK � January 15, 2009 � Recognizing the history-making election of Barack Obama, Bonnie Hammer, president, NBCU Cable Entertainment and Universal Cable Productions, today announced that USA Network is launching CHARACTERS UNITE, a new multimedia platform committed to combating prejudice and intolerance while advancing acceptance and understanding.

Drawing on the legacy of USA's award-winning Erase the Hate campaign in the 1990s, CHARACTERS UNITE is based on the premise that life is richer when people see beyond stereotypes and appreciate our individual differences � from race, ethnicity, religion and national origin to age, gender, sexual orientation and physical disabilities. The program will focus on what each of us can do individually and collectively in our daily lives to acknowledge and respect our shared humanity.

Unveiled today are key components supporting the initiative, including a multimedia pledge drive for tolerance and understanding, the creation of an advisory board of national organizations, and plans to field a national opinion survey to assess issues and attitudes related to intolerance and prejudice.

"When we began developing CHARACTERS UNITE over a year ago, none of us could have foreseen a more perfect climate in which to launch this initiative," said Hammer. "Though Barack Obama's election represents a giant leap forward in overcoming �isms' that surround us, we can't be complacent � research shows that hate groups are alive and well. With the help of our expert advisory board, we hope that CHARACTERS UNITE can play a role in bridging the gaps that continue to divide us."

CHARACTERS UNITE has assembled a powerful coalition of committed non-profit organizations to serve as its advisory board, including AAPD (American Association of People with Disabilities), ADC (American-Arab Anti-Discrimination Committee), ADL (Anti-Defamation League), Amnesty International USA, the Asian American Justice Center, GLAAD (Gay and Lesbian Alliance Against Defamation), the NCLR (National Council of La Raza), LCCR (Leadership Conference on Civil Rights) and Southern Poverty Law Center. Coalition partners will play a critical advisory role in shaping the CHARACTERS UNITE agenda, while the pro-social change initiative will actively support the related efforts of these organizations.

Coalition research was conducted to help shape and inform the initiative's future messaging, content and strategy with the end goal of driving broader awareness and meaningful action around issues of intolerance and prejudice. Among the findings of the SPLC (Southern Poverty Law Center) is the fact that hate groups have shown a startling +48% increase since 2000 � and they reside in virtually every state in the country.

CHARACTERS UNITE will be launched on Martin Luther King Day, Monday, January 19. The on-air and on-line campaign will kick-off with aggressive call-to-action promos asking Americans, despite their individual differences, to sign an online pledge for unity and mutual respect. Those who pledge will have the chance to see their names featured on future CHARACTERS UNITE promos during USA Network broadcasts and on a rolling ticker online.

The pledge will serve as the digital centerpiece for the charactersunite.com launch. Surrounding the pledge will be information about the program and its advisory partners, simple actions people can do in their daily lives to combat intolerance and prejudice, community features where people can share their personal stories and ideas, as well as an interactive Facebook application.

An integral element of the CHARACTERS UNITE social action plan is to establish an annual poll to take the nation's pulse on issues and attitudes related to intolerance and prejudice. With the purpose of publishing results and leading a national discussion, USA Network will partner with a leading research company to create a national omnibus survey to probe current attitudes surrounding racial, religious, and cultural differences in the USA.

Promos and campaign strategy were developed in conjunction with Citizen Group, a San Francisco based agency specializing in values-based brand strategies and campaign creative work across media.

About USA Network

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the biggest hits in blockbuster films, acquired television series and entertainment events. Viewers come to USA to find television's best in critically-acclaimed and award-winning original programming, such as MONK, BURN NOTICE, PSYCH, IN PLAIN SIGHT, LAW & ORDER: CRIMINAL INTENT, THE STARTER WIFE and WWE MONDAY NIGHT RAW, as well as the highest-rated acquired originals, including HOUSE, NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT. The award-winning USA website is located at www.usanetwork.com, which is home to the popular new casual gaming site, http://www.characterarcade.com/. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Citizen Group

Citizen Group is dedicated to building "citizen brands" by helping its clients shape values based brand strategies, and bringing them to life through creative campaigns and community initiatives that inspire, inform, and invite audiences to participate. The agency's clients include Amnesty International USA, Mighty Leaf Tea, Ode Magazine, NRDC, Pabst Brewing Company, San Francisco School Alliance, Smile Train, and the University of California system. Details at www.citizengroup.com.





  [january 2009]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[06/30/15 - 02:29 PM]
truTV's "Impractical Jokers" Head to San Diego for the Museum of Impractical History
Q, Murr, Joe and Sal will be present at various times throughout the exhibition, which will feature fan-generated artwork and show artifacts from some of the most legendary moments in "Impractical Jokers" history.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:13 AM]
WGN America to Present First Look Trailer of "Underground" at 2015 Essence Festival (July 3)
Hailing from Sony Pictures Television and Tribune Studios, "Underground" is currently in production on a straight-to-series order in Baton Rouge, Louisiana for a 2016 premiere on WGN America.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 10:31 AM]
NBC's Hit Weight-Loss Series "The Biggest Loser" Launching Nationwide, Nine-City Search for New Contestants
Teams of two (spouses, siblings, parent/adult child, best friends, co-workers) who have at least 80 lbs. to lose are encouraged to apply for the new season.

[06/30/15 - 10:30 AM]
Game of Thrones(R) Experience The Realm At San Diego Comic-Con
Located at the Omni Hotel in the heart of the Gas Lamp District, this years' experience features even more interactive activations designed to give fans a chance to step into the world of Westeros.

[06/30/15 - 10:12 AM]
WBTV & TV Guide Magazine Join Forces for Comic-Con 2015 Special Issue
Stephen Amell, Grant Gustin, Melissa Benoist and Ben McKenzie and Donal Logue are all featured on the covers.

[06/30/15 - 10:03 AM]
Netflix Adds Three Original Animated Series for Curious Preschool Viewers & Their Parents
Created to engage and pique the curiosity of preschool viewers, these new series feature elements of language acquisition, problem solving and critical thinking throughout each episode.

[06/30/15 - 10:00 AM]
ABC Family Announces the Contenders in Its New Unscripted Series "Startup U"
As these ten young adults embark on a seven-week program filled with tough lessons and plenty of drama, will they be able to handle the pressure and seize every opportunity as they pursue their dreams?

[06/30/15 - 09:23 AM]
Nickelodeon Cooks Up Some Magic in "Talia in the Kitchen," New Daily Scripted Series Bowing Monday, July 6, At 7:30 P.M. (ET/PT)
The newcomer will follow the fourth and final season of "Every Witch Way" at 7:00/6:00c.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.