[01/28/09 - 02:14 PM]
NBC.com's Mobile Initiatives Post Explosive Growth
"Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle" top the list of full episode streams.

[via press release from NBC]


Mobile Full Episodes and Smart Phone Sites Led Record Traffic

UNIVERSAL CITY, Calif. - January 28, 2009 - NBC.com today announced record-breaking traffic to its mobile sites in 2008. NBC.com's many innovative firsts - streaming full episodes on a broadcast network's mobile site and platforms tailored to smart phones such as Apple's iPhone - drove total page views to 31 million for 2008, up from one million for the year prior. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"NBC.com's leadership in the mobile space paid off in '08," said Zigler. "We believe in giving users entertaining content that is easily accessible and these numbers validate that strategy."

A combination of new functionality and compelling content drove growth for the year. Among them - the introduction of ad supported full episodes - in particular proved popular, making up the majority of the more than 2.5 million mobile videos streamed in 2008; interactive SMS features for programs such as "Heroes" and the "Biggest Loser" made important inroads in the convergence between mobile, online, and on-air entertainment; adapting content to harness the unique capabilities of smart phones such as touch screens and accelerometers; making online social networking features available on mobile devices; and providing regular digital content such as photos, schedules, and episode recaps in accessible, straightforward show sites.

These features are proving popular with other groups as well - NBC.com's mobile features have won awards such as the Mobile Entertainment Webby for the "Heroes" mobile site.

2009 will bring even more mobile innovation from NBC.com. iPhone apps from "The Office" and "Heroes" launch soon, as will user blogs and advanced commenting. NBC.com recently bucked industry trends by developing in-house mobile publishing platforms that allow NBC.com to simultaneously publish across disparate media, including online and mobile, and eventually internet connected televisions.

Mobile traffic highlights from 2008 include:

--Mobile traffic reached 4.2 million page views in December '08, an increase of twelve times the amount delivered in December '07. In '08, traffic totaled 32.9 million page views.

--Mobile page views experienced a 60% increase from Q3 (9.5 million) to Q4 (15.1 million) in 2008.

--A total of 1.8 million mobile video streams were generated during the fall season (September - December '08), 1.3 million of those were full episodes and 520,000 short video streams.

--Page views via the iPhone reached 6.7 million and uniques registered 900,000 during the fall season (September - December '08).

--Top five shows by pageviews - "Heroes," "The Office," "SNL," "Deal or No Deal" and "30 Rock"

--Top five shows by full episode streams - "Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle"

Data provided by Omniture.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.

  [january 2009]  

· 30 ROCK (NBC)

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.