or


[01/28/09 - 02:14 PM]
NBC.com's Mobile Initiatives Post Explosive Growth
"Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle" top the list of full episode streams.

[via press release from NBC]

NBC.COM'S MOBILE INITIATIVES POST EXPLOSIVE GROWTH

Mobile Full Episodes and Smart Phone Sites Led Record Traffic

UNIVERSAL CITY, Calif. - January 28, 2009 - NBC.com today announced record-breaking traffic to its mobile sites in 2008. NBC.com's many innovative firsts - streaming full episodes on a broadcast network's mobile site and platforms tailored to smart phones such as Apple's iPhone - drove total page views to 31 million for 2008, up from one million for the year prior. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"NBC.com's leadership in the mobile space paid off in '08," said Zigler. "We believe in giving users entertaining content that is easily accessible and these numbers validate that strategy."

A combination of new functionality and compelling content drove growth for the year. Among them - the introduction of ad supported full episodes - in particular proved popular, making up the majority of the more than 2.5 million mobile videos streamed in 2008; interactive SMS features for programs such as "Heroes" and the "Biggest Loser" made important inroads in the convergence between mobile, online, and on-air entertainment; adapting content to harness the unique capabilities of smart phones such as touch screens and accelerometers; making online social networking features available on mobile devices; and providing regular digital content such as photos, schedules, and episode recaps in accessible, straightforward show sites.

These features are proving popular with other groups as well - NBC.com's mobile features have won awards such as the Mobile Entertainment Webby for the "Heroes" mobile site.

2009 will bring even more mobile innovation from NBC.com. iPhone apps from "The Office" and "Heroes" launch soon, as will user blogs and advanced commenting. NBC.com recently bucked industry trends by developing in-house mobile publishing platforms that allow NBC.com to simultaneously publish across disparate media, including online and mobile, and eventually internet connected televisions.

Mobile traffic highlights from 2008 include:

--Mobile traffic reached 4.2 million page views in December '08, an increase of twelve times the amount delivered in December '07. In '08, traffic totaled 32.9 million page views.

--Mobile page views experienced a 60% increase from Q3 (9.5 million) to Q4 (15.1 million) in 2008.

--A total of 1.8 million mobile video streams were generated during the fall season (September - December '08), 1.3 million of those were full episodes and 520,000 short video streams.

--Page views via the iPhone reached 6.7 million and uniques registered 900,000 during the fall season (September - December '08).

--Top five shows by pageviews - "Heroes," "The Office," "SNL," "Deal or No Deal" and "30 Rock"

--Top five shows by full episode streams - "Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle"

Data provided by Omniture.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [january 2009]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· BIGGEST LOSER, THE (USA)
· DEAL OR NO DEAL (CNBC)
· HEROES (NBC)
· KNIGHT RIDER (NBC)
· LIPSTICK JUNGLE (NBC)
· OFFICE, THE (NBC)





[07/10/25 - 05:03 PM]
Meagan Good Returns to Lifetime to Executive Produce and Star in the Alluring New Thriller "I'll Never Let You Go" Alongside Antonio Cupo and Thomas Cadrot, Premiering August 16 on Lifetime
Good stars as Emily Westover, a poised and successful art gallery director whose life takes a dark turn after a brief, impulsive affair with a magnetic Italian artist, Carlo (Cupo).

[07/10/25 - 12:01 PM]
"Virgin River" Is Returning for Season 8
"On behalf of myself and the whole 'Virgin River' family, we're eternally grateful to Netflix and to the fans for allowing us to continue on this journey with these beloved characters," said showrunner Patrick Sean Smith.

[07/10/25 - 12:00 PM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: New York Mets to Visit San Francisco Giants on July 27
Karl Ravech will call the action with analyst Eduardo Pérez, analyst and five-time World Series Champion David Cone and reporter Buster Olney.

[07/10/25 - 11:04 AM]
Paris Berelc to Co-Star and Executive Produce Upcoming Tubi Original YA Romantic Comedy Film "Kissing Is the Easy Part"
Fawzia Mirza (The Queen of my Dreams) is set to direct the film, which is based on the popular Wattpad webnovel (currently at 31.9 million reads) of the same name by Christine Duann adapted by Rebecca Webb.

[07/10/25 - 10:30 AM]
HBO Orders Untitled American History Sketch Comedy Starring and Executive Produced by Larry David and Higher Ground
President and Mrs. Obama wanted to honor America's 250th anniversary and celebrate the unique history of our nation on this special occasion. ...But then Larry David called.

[07/10/25 - 10:10 AM]
Apple's Acclaimed Sci-Fi Series "Murderbot" Lands Season Two Renewal
The season one finale of "Murderbot" premieres globally this Friday, July 11.

[07/10/25 - 10:06 AM]
AMC Networks Returns to Comic-Con International with Dynamic Lineup of Fan-Favorite Series Panels, Screenings, A Shudder Fan Activation & More
Panels include a return to Hall H for The Walking Dead: Daryl Dixon, featuring an exclusive first-look at the official trailer from the third season, premiering Sunday, September 7 on AMC and AMC+.

[07/10/25 - 10:01 AM]
Video: "Marc Maron: Panicked" - Official Trailer - HBO Max
He's mining for gold in a river of panic.

[07/10/25 - 09:55 AM]
"The Great Food Truck Race" Hosted by Tyler Florence Returns with New Roster of Competitors and Epic Culinary Challenges
The new season premieres Sunday, August 3 at 9pm ET/PT and streams next day on HBO Max.

[07/10/25 - 09:39 AM]
Peacock Announces September 4 Premiere Date for "The Paper"
The series premieres on Peacock with four episodes on September 4, followed by two new episodes every Thursday through September 25.

[07/10/25 - 09:34 AM]
MGM+ Unveils "Let The Devil In" Premiere Date
Premiering August 31, the four-episode documentary series is about a decades-old tragedy that destroyed one family and ignited the darkest fears of a small New Jersey town.

[07/10/25 - 09:01 AM]
Prime Video Adds Broadcast Veterans to NBA on Prime Game Coverage Lineup
The broadcast team includes award-winning play-by-play announcers Ian Eagle, Kevin Harlan, Michael Grady and Eric Collins.

[07/10/25 - 09:00 AM]
Video: Starz Releases Key Art and Trailer for Timeless Romantic Drama "Outlander: Blood of My Blood," Premiering Friday, August 8
From the battlefields of World War I to the rugged Highlands of 18th century Scotland, two fated couples must defy the forces that seek to tear them apart, intersecting in surprising and unforeseen ways.

[07/10/25 - 09:00 AM]
Video: Prime Video Releases Trailer and Key Art for Season Two of "Sausage Party: Foodtopia"
All eight episodes of the animated comedy will be served all at once in more than 240 countries and territories worldwide on Prime Video August 13.

[07/10/25 - 08:13 AM]
Star Designer Bobby Berk to Host Newly Greenlit HGTV Series "Junk or Jackpot?" (wt) Produced by John Cena
Executive produced by actor, wrestler and entrepreneur John Cena, the six-episode season follows collectors as they discover the true monetary value of their massive and unusual collections.