or


[02/09/09 - 12:24 PM]
Cross-Platform Marketing Campaign Connects with Grammy Audiences and Music Lovers
"There wasn't a place on air or online on CBS that wasn't speaking about the GRAMMYs in some form," said the network's Jack Sussman.

[via press release from CBS]

CROSS-PLATFORM MARKETING CAMPAIGN CONNECTS WITH GRAMMY AUDIENCES AND MUSIC LOVERS

Aggressive Outreach on CBS Interactive Properties, Social Networking Sites and Popular Entertainment/Music Sites Helps Lift 2009 Broadcast to Double Digit Ratings Increases

The Recording Academy�, CBS Interactive and the CBS Television Network unleashed an aggressive cross-platform campaign in support of last night's "51st Annual GRAMMY� Awards" broadcast, with a heavy emphasis on extending the GRAMMY experience beyond the on-air telecast to make it more accessible online to viewers and music lovers. The promotions helped yield impressive results, as the broadcast recorded double digit ratings increases in total viewers and young adult demographics, including a 23% increase among adults 18-34 over last year's broadcast.

"The Recording Academy put on quite a show - an unprecedented 24 performances and a range of artists that appealed to tweens, teens, young adults and boomers," said Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS Entertainment. "It was a broadcast with something for every generation and, importantly, it was supported by a marketing campaign for every platform," said Jack Sussman, Executive Vice President, Specials, Music and Live Events, CBS Entertainment. "There wasn't a place on air or online on CBS that wasn't speaking about the GRAMMYs in some form."

"Events like the GRAMMY Awards are no longer a one-night experience - they live 365-days a year online," said Anthony Soohoo, Sr. Vice President of Entertainment for CBS Interactive. "This year we created online elements that are all about the fans and their love of music, with contests and content that let them express themselves as well as dive deep into this year's nominees and winners. These online features helped drive excitement for the broadcast last night, and will continue to drive interest in the GRAMMYs and the music well beyond the show."

"Music's Biggest Night� deserves a world-class marketing campaign, and this year's effort was the most dynamic and integrated one ever executed," said Evan Greene, Chief Marketing Officer for The Recording Academy�. "With specific partnerships, social networking initiatives, a first-rate advertising campaign and more, we engaged people across all demos and expanded into new territory, reaching more people in a broader way than ever before."

CBS Interactive developed online promotions for both THE GRAMMY AWARDS and "Katie Couric's 'ALL ACCESS' GRAMMY� Special" on properties such as CBS.com, Last.fm, TV.com and CBSNews.com. They included CBS.com's interactive "My GRAMMY� Moment" contest showcasing user-uploaded videos of fans lip-synching to Katy Perry's "I Kissed a Girl" and a special Last.fm GRAMMY Radio feature with songs from all of the nominated artists. GRAMMY content and promotions were also featured on CBS Interactive's TheInsider.com, tv.com, GameSpot.com, CBSSports.com, CNET.com and BNET.com, and distributed to more than 300 CBS Audience Network partners, including Yahoo! and MSN. CBS Marketing expanded the online promotional outreach on sites such as billboard.com, TVGuide.com, imeem.com, Perez Hilton and USMagazine.com.

Driven by millions of people casting their votes for the user-uploaded videos and visiting CBS.com to view photos, videos, and information about the Grammy nominees, traffic was up 130% over last year - an all-time high - with more to come, as people continue the GRAMMY experiences online throughout the year.

Fans were also able to access extensive behind-the-scenes coverage of the GRAMMY Awards on CBS Mobile, including interviews with GRAMMY nominees, performers and presenters, coverage of the "My GRAMMY� Moment" contest leading up to the event as well as celebrity arrivals on the Red Carpet and exclusive GRAMMY parties.

In addition to launching a new GRAMMY Awards micro-site on GRAMMY.com, The Recording Academy tapped into the popularity of social networking sites and utilized Twitter, MySpace, Facebook and YouTube to update audiences on GRAMMY activities. The Academy's additional marketing support included a GRAMMY-branded micro-site on the iTunes homepage, a GRAMMY iPhone application, a sweepstakes for T-Mobile Sidekick users and a partnership with Evite and the Hard Rock Cafe to promote home and restaurant-based GRAMMY-viewing parties. Their retail outreach included significant exposure in Borders stores and the 2009 GRAMMY Nominees CD with tune-in details promoted by Amazon.com, Columbia House and Wal-Mart. The Recording Academy also established a substantial GRAMMY presence on Westwood One stations, in Hilton Hotels, Delta domestic flights and in theaters via Movie Tunes.

The Recording Academy and CBS also partnered with world-renowned ad agency TBWA\Chiat\Day on the unique and visually appealing ad campaign titled "Celebrate The Music That Makes Us," drawing from the insight that music influences and inspires everyone. Portraits of diverse musicians - including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead - were created using song titles that have inspired them in their careers and lives. The fully integrated campaign included TV, out of home, print and interactive advertisements.





  [february 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/28/17 - 03:55 PM]
Freeform's "Pretty Little Liars" Signs Off Historic Run with Over 1-Year Highs and Is No. 1 Most-Tweeted TV Episode of 2017 with 1.7 Million Tweets
Freeform spins the numbers for Tuesday, June 27.

[06/28/17 - 01:29 PM]
Viceland Brings Two Docu-Series to Air in July with "Last Chance High" and "Funny How?"
The former is an eight-part documentary series is adapted and updated from the acclaimed 2014 Vice News web series focused on the students at Moses Montefiore Academy, a school for the most troubled youth on Chicago's tumultuous West Side.

[06/28/17 - 01:24 PM]
FOX Sports Loads Bases for 2017 MLB All-Star Game
Superstars from the American and National Leagues face off in the 2017 All-Star Game from Marlins Park in Miami, Fla., on Tuesday, July 11, with pregame coverage beginning at 7:30 PM ET on the FOX broadcast network.

[06/28/17 - 01:22 PM]
Paula Patton Stars as a Mother Desperate to Change Fate and Prevent a Murder, on the Series Premiere of ABC's "Somewhere Between," Monday, July 24
The second episode will now air on Tuesday, July 25 (10:00-11:00 p.m. EDT) during its new regular night and time.

[06/28/17 - 01:00 PM]
FX Networks Promotes Current Series Executives Colette Wilson and Barbara Crawford and Development's Kevin Wandell
"Colette, Barbara and Kevin have been integral to the growth and success of FX Networks' slate of original programs and we are happy that they will be playing an even greater role going forward," said Nick Grad and Eric Schrier.

[06/28/17 - 12:36 PM]
Showtime(R) Announces Multi-Part NBA Documentary Film with Executive Producers LeBron James, Maverick Carter and Filmmaker Gotham Chopra
"We are thrilled to be collaborating with LeBron, Maverick and Gotham on what will be a comprehensive look at one of the most influential sports institutions in the world," said Stephen Espinoza.

[06/28/17 - 12:13 PM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "Bachelorette" Special
The Peacock easily wins the evening in both total viewers and adults 18-49.

[06/28/17 - 11:48 AM]
"The Daily Show with Trevor Noah" Records Its Most-Watched Quarter Ever Led by Its Most-Watched Month Ever in June
Comedy Central further spins the numbers for the quarter to date.

[06/28/17 - 11:01 AM]
Cartoon Network Sets "OK K.O.! Let's Be Heroes" for an Epic One-Hour Series Premiere Tuesday, Aug. 1 at 6:30 p.m. (ET/PT)
The show follows K.O., an endlessly optimistic kid attempting to be the greatest hero he can be in a video game inspired world set in Lakewood Plaza.

[06/28/17 - 10:54 AM]
"Top Gear America" Premieres Sunday, July 30, 8/7c on BBC America
William Fichtner, Antron Brown and Tom "Wookie" Ford topline the latest installment in the franchise.

[06/28/17 - 10:35 AM]
"Under the Influence" New Original Series - The Troubled Stories of Heath Ledger and River Phoenix Are the Focus of the Series Premiere on Friday, July 7, 2017 at 9pm ET/6pm PT
Future episodes include Lindsay Lohan and Britney Spears, Lauryn Hill and Amy Winehouse, Philip Seymour Hoffman and Cory Monteith, John Belushi and Chris Farley and George Michael and Prince.

[06/28/17 - 10:15 AM]
"Treehouse Masters" Returns to Animal Planet for an All-New Season on August 4 at 9PM/ET
This season, Pete Nelson and his crew will take on new build locations, including Norway for their first ever international treehouse build, and a very special treehouse for singer-songwriter Grace Vanderwaal.

[06/28/17 - 10:02 AM]
Amazon Prime Video to Be Exclusive Premium Subscription Home for the CBS Series "Salvation"
Unlimited streaming and downloading of all the series' episodes will be available to Prime members four days after their initial broadcast on CBS.

[06/28/17 - 10:00 AM]
FX Networks Sets Premiere Dates for "You're the Worst" and "Better Things"
The comedies are due back Wednesday, September 6 and Thursday, September 14 on FXX and FX, respectively.

[06/28/17 - 09:54 AM]
Video: Netflix Unveils Trailer and Art for "Daughters of Destiny"
The four-part original documentary series chronicles the lives of five girls from Indian families who are among the so-called "Dalit" caste and most impoverished communities in the world.