[06/03/09 - 01:36 PM]
We TV Jump-Starts New Season of Its Popular Wedding Programming with Wide-Ranging Marketing Campaign
The newly-renamed "WE tv's Wedding Sunday" block kicks off this weekend.

[via press release from WE: Women's Entertainment]

WE tv Jump-Starts New Season of its Popular Wedding Programming With Wide-Ranging Marketing Campaign

Promotion Includes Grand Central Terminal Outdoor Campaign; "Unforgettable" Bridezillas Spots; "Bridezillas on the Loose" Viral Campaign

WEtv.com Hosts "Unforgettable Cash Giveaway"

"WE tv's Wedding Sunday" Programming Block Launches Sunday, June 7; Includes Sixth Season of hit series Bridezillas

NEW YORK, NY JUNE 3, 2009 - On Sunday, June 7th, WE tv - the go-to network for all things bridal - will unleash a new season of wedding favorites under a newly-renamed Sunday night programming block, "WE tv's Wedding Sunday." The new season includes the sixth season of signature series, Bridezillas at 9PM/8C and a second season of breakout hit series, Amazing Wedding Cakes, at 10PM/9C. The season debuts with the World Premiere Original Special Top 10 Bridezilla Moments at 8PM/7C, which revisits some of series' all-time memorable Bridezillas and catches up with the now-married ladies. To support the launch, WE tv is rolling out a robust multi-platform marketing campaign.

"WE tv was the first network to create a vibrant niche of wedding themed programming. We offer viewers more hours of wedding programming than any other network, and ours is also the best-known," said Kenetta Bailey, SVP of marketing, WE tv. From Bridezillas to Amazing Wedding Cakes to My Fair Wedding with David Tutera, these series never fail to fascinate, entertain, and bring new viewers to the network. To support the new season, we created a campaign that showcases the scope of WE tv's bridal programming while using innovative tactics that celebrate that WE tv original that has become a pop-icon - the Bridezilla!"

Key elements of WE tv's Wedding Sunday campaign include:

"Grand Central Terminal Domination" - For the entire month of June, WE tv will wrap the upper levels of Metro-North Commuter Railroad train bays in Manhattan's Grand Central Terminal with more than 200 outdoor ads that showcase the breadth and appeal of WE tv's wedding programming. The campaign, titled "Simply Weddings," features hit shows including Bridezillas, Amazing Wedding Cakes, My Fair Wedding and Platinum Weddings. In addition, there will be animated ads promoting the new seasons of Bridezillas and Amazing Wedding Cakes and driving tune-in. The campaign will extend to New York City taxi cabs as well as select venues in Chicago.

"Unforgettable Wedding Season" - Used across all media to promote the return of Bridezillas, WE tv secured Filter Advertising to design a look that champions that iconic figure, the Bridezilla! To anchor the concept, WE tv licensed the rights to the Nat King Cole classic, "Unforgettable" (one of the most popular wedding songs of all time) as the music for the campaign. The song will be featured in Bridezillas promo spots that capture the badly behaving brides-to-be in action. Accompanying each spot will be critical reviews from past Bridezillas seasons...but with a twist. For this campaign, WE tv tapped into the thousands of followers the network has on Twitter, and uses select viewer "tweets" for inclusion in the ads. In addition to advertising on local and national television, the campaign will feature an analogous print key art design that will run in print publications and on online banner ads.

"Bridezillas on the Loose" Viral Campaign - As part of the Bridezillas promotion, WEtv.com is launching an online viral initiative that allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose. Participants can upload a friend's name, and image to portray her as the Bridezilla described in the video. The release can then be passed along. Players access the site via www.Wetv.com. "Bridezillas on the Loose" Viral Campaign launches Monday, June 8.

Conde Nast's Brides Magazine Partnership - To support the broader wedding-themed brand, editorially WE tv has teamed up with Conde Nast's Brides magazine on a barter cross-promotional deal where WE tv will run online subscription offers for Brides magazine in return for in-book ad space in the Nov/Dec issue. In the past WE tv has partnered with other Conde Nast titles such as Modern Bride on wedding themed promotions.

WEtv.com - To celebrate the new season of June bridal premieres, WEtv.com is hosting the online sweepstakes "Unforgettable Cash Giveaway." Once a day viewers can enter for a chance to win a cash grand prize of $5000.00. The contest runs from June 1 to noon June 30, 2009. Details and entry information can be found at www.WEtv.com In addition to presenting extended behind-the-scenes footage from the sixth season of Bridezillas (www.WEtv.com/bridezillas), to support the second season of Amazing Wedding Cakes, WEtv.com will feature exclusive web-only excerpts from the new season that showcases cake design, tricks of the trade tips and wedding cake trends. More information may be found at www.WEtv.com/amazing-wedding-cakes.

WE tv is committed to bringing fascinating, real-life, originals to the network. Below are descriptions of bridal series that are premiering on June 7:

WE tv Special: Top 10 Bridezilla Moments, 8pm/7C - So, what happens to a bridezilla after the honeymoon? Top 10 Bridezilla Moments, a new, original WE tv special, visits with several nightmarishly memorable brides from previous seasons who survived their stress-filled wedding preparations, family conflicts and ceremonies. With time to reflect on the past, cameras catch up with the now-married ladies who reveal little Top 10 Bridezilla Moments is produced by September Films for WE tv.

Bridezillas, 9pm/8C - Each week WE tv's signature series provides viewers a behind-the-scenes peek at 'extreme brides' as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

Amazing Wedding Cakes, 10pm/9C - What's a wedding without the ultimate cake? For the talented cake designers and over-the-top personalities of WE tv's original series, Amazing Wedding Cakes, striving for a balance of creativity and perfectionism while fending-off opinionated brides is a daily challenge. The series takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries - Christopher Garren's Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, as well as Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.

  [june 2009]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.