or


[06/03/09 - 01:36 PM]
We TV Jump-Starts New Season of Its Popular Wedding Programming with Wide-Ranging Marketing Campaign
The newly-renamed "WE tv's Wedding Sunday" block kicks off this weekend.

[via press release from WE: Women's Entertainment]

WE tv Jump-Starts New Season of its Popular Wedding Programming With Wide-Ranging Marketing Campaign

Promotion Includes Grand Central Terminal Outdoor Campaign; "Unforgettable" Bridezillas Spots; "Bridezillas on the Loose" Viral Campaign

WEtv.com Hosts "Unforgettable Cash Giveaway"

"WE tv's Wedding Sunday" Programming Block Launches Sunday, June 7; Includes Sixth Season of hit series Bridezillas

NEW YORK, NY JUNE 3, 2009 - On Sunday, June 7th, WE tv - the go-to network for all things bridal - will unleash a new season of wedding favorites under a newly-renamed Sunday night programming block, "WE tv's Wedding Sunday." The new season includes the sixth season of signature series, Bridezillas at 9PM/8C and a second season of breakout hit series, Amazing Wedding Cakes, at 10PM/9C. The season debuts with the World Premiere Original Special Top 10 Bridezilla Moments at 8PM/7C, which revisits some of series' all-time memorable Bridezillas and catches up with the now-married ladies. To support the launch, WE tv is rolling out a robust multi-platform marketing campaign.

"WE tv was the first network to create a vibrant niche of wedding themed programming. We offer viewers more hours of wedding programming than any other network, and ours is also the best-known," said Kenetta Bailey, SVP of marketing, WE tv. From Bridezillas to Amazing Wedding Cakes to My Fair Wedding with David Tutera, these series never fail to fascinate, entertain, and bring new viewers to the network. To support the new season, we created a campaign that showcases the scope of WE tv's bridal programming while using innovative tactics that celebrate that WE tv original that has become a pop-icon - the Bridezilla!"

Key elements of WE tv's Wedding Sunday campaign include:

"Grand Central Terminal Domination" - For the entire month of June, WE tv will wrap the upper levels of Metro-North Commuter Railroad train bays in Manhattan's Grand Central Terminal with more than 200 outdoor ads that showcase the breadth and appeal of WE tv's wedding programming. The campaign, titled "Simply Weddings," features hit shows including Bridezillas, Amazing Wedding Cakes, My Fair Wedding and Platinum Weddings. In addition, there will be animated ads promoting the new seasons of Bridezillas and Amazing Wedding Cakes and driving tune-in. The campaign will extend to New York City taxi cabs as well as select venues in Chicago.

"Unforgettable Wedding Season" - Used across all media to promote the return of Bridezillas, WE tv secured Filter Advertising to design a look that champions that iconic figure, the Bridezilla! To anchor the concept, WE tv licensed the rights to the Nat King Cole classic, "Unforgettable" (one of the most popular wedding songs of all time) as the music for the campaign. The song will be featured in Bridezillas promo spots that capture the badly behaving brides-to-be in action. Accompanying each spot will be critical reviews from past Bridezillas seasons...but with a twist. For this campaign, WE tv tapped into the thousands of followers the network has on Twitter, and uses select viewer "tweets" for inclusion in the ads. In addition to advertising on local and national television, the campaign will feature an analogous print key art design that will run in print publications and on online banner ads.

"Bridezillas on the Loose" Viral Campaign - As part of the Bridezillas promotion, WEtv.com is launching an online viral initiative that allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose. Participants can upload a friend's name, and image to portray her as the Bridezilla described in the video. The release can then be passed along. Players access the site via www.Wetv.com. "Bridezillas on the Loose" Viral Campaign launches Monday, June 8.

Conde Nast's Brides Magazine Partnership - To support the broader wedding-themed brand, editorially WE tv has teamed up with Conde Nast's Brides magazine on a barter cross-promotional deal where WE tv will run online subscription offers for Brides magazine in return for in-book ad space in the Nov/Dec issue. In the past WE tv has partnered with other Conde Nast titles such as Modern Bride on wedding themed promotions.

WEtv.com - To celebrate the new season of June bridal premieres, WEtv.com is hosting the online sweepstakes "Unforgettable Cash Giveaway." Once a day viewers can enter for a chance to win a cash grand prize of $5000.00. The contest runs from June 1 to noon June 30, 2009. Details and entry information can be found at www.WEtv.com In addition to presenting extended behind-the-scenes footage from the sixth season of Bridezillas (www.WEtv.com/bridezillas), to support the second season of Amazing Wedding Cakes, WEtv.com will feature exclusive web-only excerpts from the new season that showcases cake design, tricks of the trade tips and wedding cake trends. More information may be found at www.WEtv.com/amazing-wedding-cakes.

WE tv is committed to bringing fascinating, real-life, originals to the network. Below are descriptions of bridal series that are premiering on June 7:

WE tv Special: Top 10 Bridezilla Moments, 8pm/7C - So, what happens to a bridezilla after the honeymoon? Top 10 Bridezilla Moments, a new, original WE tv special, visits with several nightmarishly memorable brides from previous seasons who survived their stress-filled wedding preparations, family conflicts and ceremonies. With time to reflect on the past, cameras catch up with the now-married ladies who reveal little Top 10 Bridezilla Moments is produced by September Films for WE tv.

Bridezillas, 9pm/8C - Each week WE tv's signature series provides viewers a behind-the-scenes peek at 'extreme brides' as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

Amazing Wedding Cakes, 10pm/9C - What's a wedding without the ultimate cake? For the talented cake designers and over-the-top personalities of WE tv's original series, Amazing Wedding Cakes, striving for a balance of creativity and perfectionism while fending-off opinionated brides is a daily challenge. The series takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries - Christopher Garren's Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, as well as Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.





  [june 2009]  
S
M
T
W
T
F
S
 


· AMAZING WEDDING CAKES (WE)
· BRIDEZILLAS (WE)











[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.