or


[06/03/09 - 01:36 PM]
We TV Jump-Starts New Season of Its Popular Wedding Programming with Wide-Ranging Marketing Campaign
The newly-renamed "WE tv's Wedding Sunday" block kicks off this weekend.

[via press release from WE: Women's Entertainment]

WE tv Jump-Starts New Season of its Popular Wedding Programming With Wide-Ranging Marketing Campaign

Promotion Includes Grand Central Terminal Outdoor Campaign; "Unforgettable" Bridezillas Spots; "Bridezillas on the Loose" Viral Campaign

WEtv.com Hosts "Unforgettable Cash Giveaway"

"WE tv's Wedding Sunday" Programming Block Launches Sunday, June 7; Includes Sixth Season of hit series Bridezillas

NEW YORK, NY JUNE 3, 2009 - On Sunday, June 7th, WE tv - the go-to network for all things bridal - will unleash a new season of wedding favorites under a newly-renamed Sunday night programming block, "WE tv's Wedding Sunday." The new season includes the sixth season of signature series, Bridezillas at 9PM/8C and a second season of breakout hit series, Amazing Wedding Cakes, at 10PM/9C. The season debuts with the World Premiere Original Special Top 10 Bridezilla Moments at 8PM/7C, which revisits some of series' all-time memorable Bridezillas and catches up with the now-married ladies. To support the launch, WE tv is rolling out a robust multi-platform marketing campaign.

"WE tv was the first network to create a vibrant niche of wedding themed programming. We offer viewers more hours of wedding programming than any other network, and ours is also the best-known," said Kenetta Bailey, SVP of marketing, WE tv. From Bridezillas to Amazing Wedding Cakes to My Fair Wedding with David Tutera, these series never fail to fascinate, entertain, and bring new viewers to the network. To support the new season, we created a campaign that showcases the scope of WE tv's bridal programming while using innovative tactics that celebrate that WE tv original that has become a pop-icon - the Bridezilla!"

Key elements of WE tv's Wedding Sunday campaign include:

"Grand Central Terminal Domination" - For the entire month of June, WE tv will wrap the upper levels of Metro-North Commuter Railroad train bays in Manhattan's Grand Central Terminal with more than 200 outdoor ads that showcase the breadth and appeal of WE tv's wedding programming. The campaign, titled "Simply Weddings," features hit shows including Bridezillas, Amazing Wedding Cakes, My Fair Wedding and Platinum Weddings. In addition, there will be animated ads promoting the new seasons of Bridezillas and Amazing Wedding Cakes and driving tune-in. The campaign will extend to New York City taxi cabs as well as select venues in Chicago.

"Unforgettable Wedding Season" - Used across all media to promote the return of Bridezillas, WE tv secured Filter Advertising to design a look that champions that iconic figure, the Bridezilla! To anchor the concept, WE tv licensed the rights to the Nat King Cole classic, "Unforgettable" (one of the most popular wedding songs of all time) as the music for the campaign. The song will be featured in Bridezillas promo spots that capture the badly behaving brides-to-be in action. Accompanying each spot will be critical reviews from past Bridezillas seasons...but with a twist. For this campaign, WE tv tapped into the thousands of followers the network has on Twitter, and uses select viewer "tweets" for inclusion in the ads. In addition to advertising on local and national television, the campaign will feature an analogous print key art design that will run in print publications and on online banner ads.

"Bridezillas on the Loose" Viral Campaign - As part of the Bridezillas promotion, WEtv.com is launching an online viral initiative that allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose. Participants can upload a friend's name, and image to portray her as the Bridezilla described in the video. The release can then be passed along. Players access the site via www.Wetv.com. "Bridezillas on the Loose" Viral Campaign launches Monday, June 8.

Conde Nast's Brides Magazine Partnership - To support the broader wedding-themed brand, editorially WE tv has teamed up with Conde Nast's Brides magazine on a barter cross-promotional deal where WE tv will run online subscription offers for Brides magazine in return for in-book ad space in the Nov/Dec issue. In the past WE tv has partnered with other Conde Nast titles such as Modern Bride on wedding themed promotions.

WEtv.com - To celebrate the new season of June bridal premieres, WEtv.com is hosting the online sweepstakes "Unforgettable Cash Giveaway." Once a day viewers can enter for a chance to win a cash grand prize of $5000.00. The contest runs from June 1 to noon June 30, 2009. Details and entry information can be found at www.WEtv.com In addition to presenting extended behind-the-scenes footage from the sixth season of Bridezillas (www.WEtv.com/bridezillas), to support the second season of Amazing Wedding Cakes, WEtv.com will feature exclusive web-only excerpts from the new season that showcases cake design, tricks of the trade tips and wedding cake trends. More information may be found at www.WEtv.com/amazing-wedding-cakes.

WE tv is committed to bringing fascinating, real-life, originals to the network. Below are descriptions of bridal series that are premiering on June 7:

WE tv Special: Top 10 Bridezilla Moments, 8pm/7C - So, what happens to a bridezilla after the honeymoon? Top 10 Bridezilla Moments, a new, original WE tv special, visits with several nightmarishly memorable brides from previous seasons who survived their stress-filled wedding preparations, family conflicts and ceremonies. With time to reflect on the past, cameras catch up with the now-married ladies who reveal little Top 10 Bridezilla Moments is produced by September Films for WE tv.

Bridezillas, 9pm/8C - Each week WE tv's signature series provides viewers a behind-the-scenes peek at 'extreme brides' as they get ready for the biggest day of their lives, while slowly losing their grip on sanity. The sixth season of Bridezillas consists of 22 one-hour episodes. Episodes of Bridezillas are available on iTunes. Bridezillas is produced by September Films for WE tv.

Amazing Wedding Cakes, 10pm/9C - What's a wedding without the ultimate cake? For the talented cake designers and over-the-top personalities of WE tv's original series, Amazing Wedding Cakes, striving for a balance of creativity and perfectionism while fending-off opinionated brides is a daily challenge. The series takes viewers into the kitchen for an inside look at high-stakes cakes that are works of art. In Chicago, the sisters, Brenda and Mary Maher, continue to struggle for power while running Cake Girls, a favorite bakery of Oprah and midwestern brides. In New York, Lauri has formed Cake Alchemy as an edgy sweets sanctuary for non-traditional brides. Season 2 also unveils the addition of two new Los Angeles-based bakeries - Christopher Garren's Cakes and the Merci Beaucoup Bakery. The second season of Amazing Wedding Cakes consists of 14 one-hour episodes. Amazing Wedding Cakes is produced by Film Garden for WE tv.

About WE tv

WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 73 million homes, WE tv's programming gives viewers compelling perspectives on everyday women at extraordinary points in their lives. The network's original real-life stories include provocative signature series like Bridezillas and critically-acclaimed original series such as The Locator - the network's most watched series ever, as well as Secret Lives of Women and My Fair Wedding. WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The 2009-2011 initiative, WE Volunteer, motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE tv is available in HD and WE tv On Demand is available in 27 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.





  [june 2009]  
S
M
T
W
T
F
S
 


· AMAZING WEDDING CAKES (WE)
· BRIDEZILLAS (WE)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.