or


[06/15/09 - 12:58 PM]
Hallmark Channel Introduces New Commercial Format - "Fast Break" - Featuring Reduced Commercial Load Within Exclusive Advertiser Pods
The network has signed Mutual of Omaha as its first sponsor.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL INTRODUCES NEW COMMERCIAL FORMAT � "FAST BREAK" � FEATURING REDUCED COMMERCIAL LOAD WITHIN EXCLUSIVE ADVERTISER PODS

Mutual of Omaha First to Sponsor

Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a client. The format is intended to help advertisers' products and services break through the commercial clutter. The network has signed Mutual of Omaha as its first sponsor.

Each "Fast Break" within a program begins with a 10-second bumper that tells viewers the show they are watching will be back in 30 seconds and features the sponsor's logo. It is followed by the advertiser's commercial before returning to the scheduled programming. The "Fast Break" execution will be used in 30-minute, 1-hour and 2-hour show formats.

Mutual of Omaha has signed on as the premiere sponsor of "Fast Break," debuting on the network on June 23-26 during the 9-11 p.m. movie as well as the 7-9 p.m. movie on June 28.

"Each 'Fast Break' is designed to exclusively showcase a single advertiser's product in a clutter-free environment, and is intentionally brief so that viewers stay tuned-in to both the network and the sponsor's message," stated Bill Abbott, President and Chief Executive Officer, Hallmark Channel. "Clients are increasingly concerned over the amount and length of commercial pods on television; this endeavor will provide greater awareness and ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/22/18 - 12:59 PM]
E!'s "Total Bellas" Hits Another Series High Pulling in Over 1.2 Million Total Viewers and 11% Increase Among W18-49
E! further spins the numbers for Sunday, June 17.

[06/22/18 - 11:56 AM]
Snoop Dogg, Ledisi, Marsha Ambrosius, Sly Pyper, Tye Tribbett to Perform and John Legend, Tyra Banks, Terry Crews, Anderson.Paak, Lakeith Stanfield to Present at "BET Awards" 2018 with Appearances by DJ Khaled, Wale and More
Hosted by Jamie Foxx, the "BET Awards" 2018 will air live on Sunday, June 24 at 8 pm ET from the Microsoft Theatre in Los Angeles, CA on BET.

[06/22/18 - 11:00 AM]
All-New Special "iHeartCountry Festival," Celebrating the Best in Country Music, To Air Sunday, August 5, on FOX
Filmed at the Frank Erwin Center in Austin, the event will feature performances by Luke Bryan, Keith Urban, Sugarland, Dustin Lynch, Cole Swindell, Maren Morris, Luke Combs, Billy Currington, Dan + Shay and Mason Ramsey, among others.

[06/22/18 - 10:08 AM]
Carlos Saldanha and Netflix Will Unveil "Invisible Cities," New Brazilian Original Series
In the series, there is an underground world inhabited by mythical creatures evolved from a deep lineage of Brazilian folklore.

[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/22/18 - 08:14 AM]
NBC Cancels "Timeless," Eyes Wrap Up Movie
Executive producer Shawn Ryan confirmed both developments this morning.

[06/22/18 - 08:00 AM]
Video: Trailer for Netflix Film "How It Ends" - Starring Theo James, Forest Whitaker and Kat Graham
As a mysterious apocalypse causes the spread of misinformation and violence, a man and his estranged father-in-law race across a chaotic and fractured country to save his pregnant wife.

[06/22/18 - 06:08 AM]
"The Terror," AMC's First Anthology Series, Renewed for a Second Season
The next iteration of "The Terror" anthology will be set during World War II and center on an uncanny specter that menaces a Japanese-American community from its home in Southern California to the internment camps to the war in the Pacific.

[06/21/18 - 06:03 PM]
A Message from The Order of X - "Dear White People" Vol. 3 Renewal
"Dear White People" is a send-up of the now post "post-racial" America that weaves together a universal story of finding one's own identity and forging a wholly unique path.

[06/21/18 - 05:30 PM]
ABC Picks Up "The Conners" (Working Title) Straight to Series to Premiere This Fall
The series, featuring John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman as their beloved Conner characters, is set to air Tuesdays (8:00-8:30 p.m.).

[06/21/18 - 03:04 PM]
Marco Pigossi Comes to Netflix
Pigossi joins the main cast of "Tidelands," a supernatural crime drama, and the first Australian Netflix original series.

[06/21/18 - 02:49 PM]
Felicity Huffman Joins Angela Bassett and Patricia Arquette in "Otherhood" for Netflix
Cindy Chupack is directing the film, which is based on William Sutcliffe's novel "Whatever Makes You Happy."

[06/21/18 - 02:09 PM]
Netflix Makes Overall Deal with Steven S. DeKnight
Most recently, he was the writer and director on his first feature film "Pacific Rim Uprising."

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 11:31 AM]
Lifetime Greenlights Trio of Movies from Global Best-Selling Author Jane Green for 2019 Movie Event
The first film in the series, "Tempting Fate," will star Alyssa Milano and begins production today in Vancouver.