or


[06/15/09 - 12:58 PM]
Hallmark Channel Introduces New Commercial Format - "Fast Break" - Featuring Reduced Commercial Load Within Exclusive Advertiser Pods
The network has signed Mutual of Omaha as its first sponsor.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL INTRODUCES NEW COMMERCIAL FORMAT � "FAST BREAK" � FEATURING REDUCED COMMERCIAL LOAD WITHIN EXCLUSIVE ADVERTISER PODS

Mutual of Omaha First to Sponsor

Hallmark Channel has created a new commercial format for its on-air advertisers titled "Fast Break," which features shorter commercial pods exclusively sponsored by a client. The format is intended to help advertisers' products and services break through the commercial clutter. The network has signed Mutual of Omaha as its first sponsor.

Each "Fast Break" within a program begins with a 10-second bumper that tells viewers the show they are watching will be back in 30 seconds and features the sponsor's logo. It is followed by the advertiser's commercial before returning to the scheduled programming. The "Fast Break" execution will be used in 30-minute, 1-hour and 2-hour show formats.

Mutual of Omaha has signed on as the premiere sponsor of "Fast Break," debuting on the network on June 23-26 during the 9-11 p.m. movie as well as the 7-9 p.m. movie on June 28.

"Each 'Fast Break' is designed to exclusively showcase a single advertiser's product in a clutter-free environment, and is intentionally brief so that viewers stay tuned-in to both the network and the sponsor's message," stated Bill Abbott, President and Chief Executive Officer, Hallmark Channel. "Clients are increasingly concerned over the amount and length of commercial pods on television; this endeavor will provide greater awareness and ROI for our clients."

Hallmark Channel, owned and operated by Crown Media United States, LLC is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 12:31 PM]
Andrea Riseborough, Rory Culkin, Paul Sparks and Shea Whigham Join Cast of "Waco"
The series will be produced by Weinstein Television and will air on Paramount Network in 2018.

[03/27/17 - 12:22 PM]
Hulu Announces New Sarah Silverman Straight-to-Series Pick-Up: "I Love You, America"
Silverman stars in a 10-episode order of a weekly half-hour topical show to discuss the current political/emotional landscape of the country.

[03/27/17 - 12:22 PM]
Kid Grill Masters Compete for BBQ Glory in Return of "Kids BBQ Championship"
New co-host Damaris Phillips is joining returning co-host Eddie Jackson to lead the fiery action.

[03/27/17 - 11:30 AM]
AMC Partners with Citizens Parking to Bring Los Pollos Hermanos to Los Angeles and New York City!
Fans on both coasts will have the opportunity to enjoy Gus Fring's famous curly fries in Los Angeles on March 29 and 30 and New York City on April 9 and 10.

[03/27/17 - 11:16 AM]
Wendy Williams Returns to Host Don't Mess with Mommy Weekend on LMN
Said stunt features three world premiere movies airing May 11-14.

[03/27/17 - 10:41 AM]
VH1's "Basketball Wives" Premieres Monday, April 17th at 9PM
This season, several new faces will join series veterans Evelyn Lozada, Tami Roman, Jackie Christie, Malaysia Pargo and Shaunie O'Neal.

[03/27/17 - 10:00 AM]
CBS Announces Season Finale Airdates
Said dates run from Friday, April 14 for "MacGyver" through Thursday, June 1 for "The Amazing Race."

[03/27/17 - 09:30 AM]
Academy Award-Winner Hans Zimmer and Bleeding Fingers Music to Create Score for BBC America's "Blue Planet II"
The brand new seven-part series comes from the world's leading BBC Studios Natural History Unit.

[03/27/17 - 09:06 AM]
Johnny Galecki and Science Channel Join Forces for Prank Series "Scijinks" (WT)
The series will use cutting-edge science as the foundation for outrageous stunts and practical jokes, creating the smartest prank show on television.

[03/27/17 - 09:03 AM]
Hulu Summer 2017 Programming Slate
"Dumb: The Story of Big Brother Magazine," "Becoming Bond" and "Batman & Bill" are among the projects joining new seasons of "Casual" and "Difficult People."

[03/27/17 - 09:01 AM]
Amazon to Develop One-Hour Original Limited Drama, "The Underground Railroad," Written and Directed by Barry Jenkins, Oscar Winner for Moonlight
An Oprah's Book Club 2016 selection, #1 New York Times bestseller, and the winner of the 2016 National Book Award for Fiction, "The Underground Railroad" chronicles young Cora's journey as she makes a desperate bid for freedom in the antebellum South.

[03/27/17 - 09:00 AM]
FYI(TM) Unveils Programming Slate for 2017 - 9 New Series and 5 New Season Premieres
FYI's programming slate for 2017 features a robust line-up of unscripted content focusing on three core lifestyle genres: food, relationships and home.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.