[02/17/11 - 11:58 AM]
Adult Swim Launches Free Branded Mobile App
"We didn't want to publish just another video app," said Jeff Olsen.

[via press release from Adult Swim]

Adult Swim Launches Free Branded Mobile App

New app gives fans mobile access to Adult Swim episodes, clips and original games

Adult Swim Digital announced today the launch of a new free app, now available in the iTunes App store. The Adult Swim app is an all-inclusive experience that allows fans to now enjoy Adult Swim shows and games on iOS devices. Fans can watch full-length episodes and clips from their favorite Adult Swim shows including Robot Chicken, The Venture Bros, Aqua Teen Hunger Force, Tim and Eric Awesome Show Great Job, Childrens Hospital, and Metalocalypse, as well as download popular original games such as Amateur Surgeon and Robot Unicorn Attack.

Developed in partnership with interactive agency HUGE, the new Adult Swim app also features an interactive programming schedule, so fans can keep track of when their favorite shows are airing, and the ability to share content with friends via Twitter, Facebook and email. The app also includes unexpected features like a clock, artistic wallpapers, weather information, and a calculator, with easter-egg surprises hidden throughout the app for fans to discover. New content will be updated to the app every week and new features will be added throughout the year.

"We didn't want to publish just another video app," said Jeff Olsen, vice-president of Adult Swim digital and games. "We've got great content and a very savvy audience. We wanted something fun and original that was worthy of them both."

Adult Swim has launched 19 apps in the iTunes store, with seven ranking in the Top 10 Apps. Robot Unicorn Attack, an Adult Swim original online game that became an internet sensation in 2010, has had more than 150 million gameplays and is currently available to play on mobile, AdultSwim.com and Facebook. All Adult Swim paid game apps are currently on sale for 99 cents in the iTunes store.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 9 p.m. to 6 a.m. (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, acquired and classic entertainment for youth and families, and is seen in 99.4 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [february 2011]  


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