[02/17/11 - 01:11 PM]
Lifetime Sends "Seriously Funny Kids" to Late-Night
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- Lifetime is bumping its Heidi Klum-hosted "Seriously Funny Kids" to Tuesdays at 11:00/10:00c, the network revealed this afternoon.

[UPDATED!] The stunt, to make room for a rebroadcast of "Amanda Knox: Murder on Trial in Italy" at 8:00/7:00c on February 22, comes after another week of ratings erosion for the series.

This show's February 15 installments averaged just 409,000 viewers (and a 0.2 adults 18-49 rating) in the 9:00/8:00c hour, despite bowing on February 1 to nearly three times said audience (1.122 million viewers) and double the demo numbers (a 0.4 adults 18-49 rating).

Fellow newcomer "One Born Every Minute," which airs at 10:00/9:00c, isn't faring much better. 587,000 viewers tuned into its most recent airing with a 0.3 rating among adults 18-49. It also launched on February 1 to the tune of 1.169 million viewers and a 0.6 rating among adults 18-49.

Meanwhile, the oft-rescheduled "Four of a Kind" and "Glamour Belles" are back on the lineup effective Wednesday, March 23 beginning at 9:00/8:00c. The duo was originally slated to launch on Wednesday, February 9 before being bumped to February 23 and now to March 23.

And finally, Lifetime has tabled its plans to rebroadcast every episode of "Drop Dead Diva" on Friday nights starting March 4. Repeats of "Reba" will instead continue to fill the evening.

  [february 2011]  


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