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[10/14/11 - 01:13 PM]
NBC Offers Twitter Followers Unprecedented Access With Exclusive First Look at New Series "Grimm"
Beginning today, followers of @NBCGrimm will receive a direct message via their twitter account with a URL to see the full pilot.

[via press release from NBC]

NBC OFFERS TWITTER FOLLOWERS UNPRECEDENTED ACCESS WITH EXCLUSIVE FIRST LOOK AT NEW SERIES "GRIMM"

Followers of "Grimm" Show Handle Will Receive Full Pilot Episode Preview Beginning October 14 Prior To Broadcast Premiere on October 28

Multi-faceted Outreach also Includes 10-city Cross-country Screening Tour From Los Angeles to Washington, D.C. as well as 20 Minute Preview on NBC.com, Hulu, VOD, iTunes, PlayStation(R)Network, Sony Entertainment Network(R), VUDU , Xbox and participating NBC owned and affiliate station websites

UNIVERSAL CITY, Calif. October 14, 2011 - NBC is kicking off its edgy new drama "Grimm" with multi-faceted previews that include an unprecedented industry first allowing Twitter followers of the show handle to preview the entire series premiere beginning today, October 14, two weeks prior to the broadcast premiere on Friday, October 28 (9-10 p.m. ET).

The innovative initiative will also be accompanied by a 10-city, cross-country screening tour featuring a screening of the same "Grimm" premiere episode -- along with selected cast members and executive producers in key cities -- starting Tuesday, October 18 in Los Angeles. The tour will continue in Chicago, Philadelphia, Washington, D.C., Denver, Atlanta, Minneapolis, Phoenix, Seattle and as well Portland where "Grimm" is based and filmed.

The announcements were made today by Len Fogge, President, Marketing, NBC Entertainment.

"NBC is proud to introduce 'Grimm' in such a novel way by reaching out to the show's Twitter followers and allowing them to be the first to connect with an equally unique series," said Fogge. "Likewise, the 10-city screening tour will give early viewers an in-person preview of the first episode to see what the excitement is all about."

Beginning Friday, October 14, Twitter followers of the "Grimm" show handle (www.twitter.com/NBCGrimm) will receive a direct message via their twitter account with a URL and their own unique code, allowing them to access the premiere episode of "Grimm." This preview will remain available until the season premiere on Friday, October 28.

The multi-city tour (locations below) will include a screening in every city. In addition, the Los Angeles presentation, which will be held at the Pacific Theaters at The Grove, will be include a post-screening Q&A with the executive producing team of Sean Hayes and Todd Milliner (Hot in Cleveland), as well as writer/executive producers David Greenwalt (Buffy the Vampire Slayer) and Jim Kouf (Angel). In Portland, the screening will be followed by a special Q&A that includes select cast and writer/executive producers David Greenwalt and Jim Kouf.

Locations and screening times are:

Tuesday, October 18 - 7:30 p.m.

Los Angeles - Pacific Theaters the Grove - 189 Grove Drive, Los Angeles, 90036

Monday, October 24 - 8:00 p.m.

Portland - Whitsell Auditorium/Portland Art Museum - 1219 SW Park Ave, Portland, 97205

Tuesday, October 25 -7:30 p.m.

Chicago - Showplace Icon - 150 W Roosevelt, Chicago, 60605

Denver - Landmark Greenwood Village - 5415 Landmark Place, Greenwood Village, 80111

Minneapolis - Showplace ICON- 1625 West End Blvd, St Louis Park, 55416

Seattle- AMC Pacific Place- 600 Pine Street, Seattle, 98101

Wednesday, October 26 - 7:30 p.m.

Atlanta - Studio Movie Grill-Holcomb - 2880 Holcomb Bridge Road, Alpharetta, 30022

Philadelphia - The Pearl at Ave North - 1600 N. Broad St., Philadelphia, 19121

Phoenix - Harkins Tempe Marketplace - 2000 E Rio Salado Pkwy, Tempe, 85251

Washington DC - Landmark E Street - 555 11th Street NW, Washington DC 20004

"Grimm" will also get the star treatment at Universal Studios Hollywood's annual Halloween Horror Nights. The series will have a themed fan interaction area on October 21, 22 & 23, which will include series artwork and the chance for participants to get their own theatrical silicon tattoo featuring the show's logo.

And finally, NBC will offer a 20-minute preview of the series on multiple platforms including NBC.com, Hulu, VOD, iTunes, PlayStation(R)Network, Sony Entertainment Network(R), VUDU , Xbox and participating NBC owned and affiliate station websites starting on October 21.

"Grimm" is a new supernatural cop procedural inspired by the classic Grimms Fairy Tales. Portland homicide Detective Nick Burkhardt (David Giuntoli, "Turn the Beat Around") discovers he is descended from an elite line of criminal profilers known as Grimms, charged with keeping balance between humanity and the mythological creatures of the world.

As he tries to hide the dangers of his newfound calling from his fiancée, Juliette Silverton, (Bitsie Tulloch, quarterlife), and his partner, Hank Griffin (Russell Hornsby, Lincoln Heights), he becomes ever more entrenched in the ancient rivalries and alliances of the Grimm world. Also starring are Silas Weir Mitchell (Prison Break), Reggie Lee (Persons Unknown) and Sasha Roiz (Caprica).

For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/shows/.

Please follow us on http://www.facebook.com/NBC and at http://twitter.com/NBC.

Please follow us on http://www.facebook.com/NBCGrimm and at http://twitter.com/NBCGrimm





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· GRIMM (NBC)





[09/17/14 - 09:32 AM]
CBS Announces New Live +7-Day (L7) Rating Reporting System for the Upcoming Television Season
"L7 and C7 are the metrics that more accurately account for how viewers watch our shows and how we get paid for our programming - both in advertising and content licensing," said Leslie Moonves.

[09/17/14 - 09:31 AM]
E! Celebrates Joan Rivers with a Full Day of Programming Honoring the Comedy Legend When "Joan Day" Airs Friday, September 19th
Plus: "Fashion Police: Celebrating Joan," a 90-minute special, airs that same night at 8:00/7:00c.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 09:25 AM]
"Black Dynamite" Explodes Back onto Adult Swim - Season Two Premieres Saturday, October 18th at 10:30 p.m. (ET/PT)
Based on 2009's critically-acclaimed feature film, the "Black Dynamite" animated series further chronicles the exploits of the central character, Black Dynamite, and his crew.

[09/17/14 - 09:01 AM]
Bill Hader Returns to "Saturday Night Live" as Host on Oct. 11 with Musical Guest Hozier
Hader earned two Emmy nominations while on "SNL" and received critical acclaim for his notable impressions and characters, including the 'Stefon' as well as dozens of others.

[09/17/14 - 09:00 AM]
"The Game" Begins November 5 at 10:00PM as Part of BBC America's "Dramaville"
When an MI5 agent is contacted by a defecting KGB officer about the plan to destroy the British establishment, MI5 leader, Daddy (Brian Cox), assembles a secret committee to investigate the threat in a frantic race against time.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:17 AM]
New Season of Animal Planet's "Monsters Inside Me" Premieres October 9
Dan Riskin provides scientific perspective throughout this 10-part series that vividly recounts the stories of people tormented by sinister creatures that have invaded their bodies.

[09/17/14 - 08:14 AM]
"The Men in Blazers Show" Makes TV Debut on NBCSN Monday, September 22 at 10 P.M. ET
"We are aiming to make the least technically ambitious show in the history of television," Michael Davies said. "One camera. One guest. Two bald blokes. We may or may not have clips."

[09/17/14 - 08:12 AM]
"The Boss of the Moss" Is Back on National Geographic Channel with New Season of "The Legend of Mick Dodge"
New episodes return Tuesday, September 30 at 9:00/8:00c on the network.

[09/17/14 - 08:11 AM]
One of America's "Hottest" Entertainment Brands, TMZ, Comes to Reelz
"TMZ Hollywood Sports" will anchor the network's weekday primetime line up beginning Monday, September 29 at 8:00/7:00c.

[09/17/14 - 08:10 AM]
"Mass Extinction: Life at the Brink" Premieres Sunday, November 30 at 8PM ET/PT on Smithsonian Channel
Jeffrey Wright narrates the one-hour special, produced by Tangled Bank Studios, the film and television unit of the Howard Hughes Medical Institute (HHMI).

[09/17/14 - 07:31 AM]
CBS Aligns with Georgetown Cupcake to Promote the Network's New Drama Series "Madam Secretary"
This Saturday, locations in Georgetown, SoHo, Los Angeles and Boston will give away free red velvet cupcakes with a special fondant topper adorned with the CBS series' logo.

[09/17/14 - 07:30 AM]
"Untold with Maria Menounos" Airs Thursday, September 18 at 8:00PM ET/PT Only on E!
This time Menounos goes behind the shocking headlines of celebrity deaths like Phillip Seymour Hoffman and Cory Monteith to reveal what is becoming a much-publicized epidemic: "Hollywood & Heroin."