"NEVER EVER DO THIS AT HOME" LAUNCHES ON SPIKE TV TUESDAY, MAY 28
New Half-Hour Series Features Comical and Imaginative Stunts Using Items
Commonly Found in the Average Person's Home
New York, NY, April 8, 2013 - Spike TV will launch "Never Ever Do This At Home" on Tuesday, May 28 at 11:00pm ET/PT, a new half-hour acquired series that blends science, danger, and comedy with madcap experiments testing the limits of what a house can withstand - and beyond.
The format for the 13-episode series, optioned and licensed to Discovery Canada and Bell Media by Toronto-based Insight Production Company Ltd., and produced by Insight, is based on an original series devised by NRK and distributed by DRG.
"Never Ever Do This At Home" is hosted by Teddy Wilson, current co-host of the daily Canadian entertainment talk show, "InnerSPACE," and award-winning comedian Norm Sousa ("The Sketchersons"). In each episode, Wilson and Sousa precariously mix, ignite, flood, explode, and otherwise wreak havoc on the contents of a charming farmhouse - no appliance or fixture is safe in their hands, not even the house itself.
In this unsuspecting house, the two dangerously unqualified hosts perform a series of compelling and volatile experiments - with side-splitting results. Their haphazard trials reveal the legitimate physics and chemistry behind the cause and effect of their experiments - and outrageous consequences ensue when their curiosity overrides caution.
"The combination of science, information, and humor will resonate with our ever-broadening audience," said Tom Zappala, Executive Vice President, Programming and Scheduling, Spike TV.
"The instant we first saw this format we knew it was a winner," said Jane Rimer, International Creative and Business Development at Insight. "We're excited to pioneer the first English-language version. "This irresistible show has wide-ranging appeal for North American audiences and we know Spike TV viewers will have as much fun watching it as we did making it."
Patrick Roberts, SVP International Sales at DRG who brokered the deal, adds: "Never Ever Do This At Home is a format that originated on NRK in Norway, which Insight and Discovery Canada then developed for an English-language audience. Now, together we have taken it to the U.S. with Spike. It is a real global success story and we are excited to be continuing the sale of the original format and launching this finished program to buyers at MIPTV."
About Spike TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.
DRG is one of the leading independent distributors of content in the world, representing a host of internationally recognized production companies across a number of genres including factual, formats and drama. It is proudly and strongly independent, but has a number of strategic partnerships with broadcasters and producers of high-quality programming.
Backed by IMAC Ingenious Media Active Capital Group and with headquarters in London, the company has a strong creative track record with the ability to fund and enable early stage project development. DRG works with the widest range of clients, from independent producers to international TV networks, from web developers to ISPs and social networks and from individual talent to media agencies and global brands.
DRG are experienced in managing and exploiting rights across multiple platforms; broadcast, digital, interactive and merchandise.
About Insight Productions
Lindsay Cox serves as Supervising Producer of "Never Ever Do This At Home" for Insight Productions. Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini's. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Broadcast Magazine International claims that "when it comes to adapting formats for Canadian audiences there is one producer who appears to have the Midas touch." Recent hits include THE JUNO AWARDS, which plays a key role in the Canadian music industry, TOP CHEF CANADA, INTERVENTION CANADA, CANADIAN IDOL, CANADA'S GOT TALENT and Insight's original formats CANADA SINGS & BATTLE OF THE BLADES. Insight is currently in production on the Canadian versions of THE AMAZING RACE CANADA and BIG BROTHER CANADA.