NICKELODEON PRESCHOOL CELEBRATES MOTHER'S DAY WITH BRAND-NEW "PETER RABBIT" PREMIERING WEDNESDAY, MAY 8, AT 12PM (ET/PT)

Network to Air Mom-Themed Marathon of Preschool Favorites on Friday, May 10

NEW YORK, April 26, 2013 - Nickelodeon pays tribute to mothers with a brand-new episode of the hit CG-animated preschool series, Peter Rabbit, premiering Wednesday, May 8, at 12 p.m. (ET/PT). The half-hour adventure follows Peter and his best friends Benjamin and Lily as they search for a last-minute Mother's Day present for Peter's mom. The celebration culminates with a mom-themed marathon featuring episodes of preschool hits Dora the Explorer, Team Umizoomi, Bubble Guppies, and Max & Ruby, on Friday, May 10, from 9 a.m. - 2 p.m. (ET/PT). Peter Rabbit airs regularly weekdays at 12 p.m. (ET/PT) on Nickelodeon.

In "The Tale of the Mother's Day Pie," Peter forgets to get his mother a present for Mother's Day so he goes on a hunt for strawberries to make his mother's favorite pie. Peter, Benjamin and Lily find strawberries in Mr. Tod's yard, but must make a quick escape before the conniving fox makes them dinner.

Peter Rabbit is a fresh re-imagining of the popular Beatrix Potter children's books based on Peter Rabbit, which have sold over 250 million copies worldwide and been translated into 35 languages. The series features educational goals that encourage preschoolers to learn problem-solving and interpersonal skills, self-efficacy, resilience, positive re-framing and fostering an interest in and respect for nature.

At Nickelodeon's award-winning website, www.nickjr.com, kids and parents can watch a sneak-peek Peter Rabbit video and get printable Peter Rabbit Mother's Day activities like cards, certificates, and more. Plus, preschoolers can play the newest Peter Rabbit game, "Peter Rabbit's Downhill Dash."

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).