NICKELODEON TEAMS UP WITH NFL TO PRODUCE ORIGINAL CONTENT, GIVING VIEWERS INSIDER'S LOOK AT WEEK LEADING INTO SUPER BOWL 50

Multi-Platinum Recording Artist Flo Rida Creates Brand-New Super Bowl-Themed Music Video

"Nickelodeon at Super Bowl Week" Programming Includes 2016 NFL FLAG Championships Special featuring Nick Stars Kel Mitchell and Isabela Moner, Plus Daily Reports from Brec Bassinger and Coy Stewart, Beginning Monday, Feb. 1

@NickSportsTV @NickelodeonTV #NickSB50

NEW YORK - Jan. 26, 2016 - Nickelodeon is teaming up with the National Football League (NFL) to give kids and families an insider's look at this year's milestone Super Bowl 50 with exclusive, specially produced coverage of the events leading into the Big Game, from Super Bowl Opening Night to Kids' Day and the NFL Experience. The net's "Nickelodeon at Super Bowl Week" event begins Monday, Feb. 1, airing across Nickelodeon, Nicktoons' NickSports programming block, as well as appearing on the channels' websites, social media and the Nick App.

Nickelodeon will present NFL-themed content including: the NFL FLAG Championships special featuring appearances by Game Shakers' Kel Mitchell and Isabela Moner (100 Things to do Before High School); a brand-new music video from Flo Rida featuring Nick's iconic animated characters with a Super Bowl remix of his hit single "My House;" and daily reports from the NFL Experience by Brec Bassinger and Coy Stewart, Nickelodeon's stars from Bella and the Bulldogs. Fans in the San Francisco Bay Area can sign up for the opportunity to attend the NFL FLAG Championships here: http://draftedfans.1iota.com/show/453/NFL-Drafted-Fans.

"The content we are making for 'Nickelodeon at Super Bowl Week' will amplify the popularity of our ongoing relationship with the NFL," said Keith Dawkins, Executive Vice President, Nicktoons and TeenNick. "We will leverage the power of the Nickelodeon and NFL brands to put kids and families at the center of this exciting multiplatform event."

The "Nickelodeon at Super Bowl Week" original on-air programming and digital content includes:

· Monday, Feb. 1 - Saturday, Feb. 6 (various times on Nickelodeon and Nicktoons) -- Super Bowl 50 Vignettes featuring Brec Bassinger, Coy Stewart (Bella and the Bulldogs) and Nickelodeon's Pick Boy - Nick stars Brec Bassinger and Coy Stewart (Bella and the Bulldogs), along with the net's own superhero and longtime Super Bowl staple Pick Boy, will serve as on-the-ground reporters during the NFL Experience and Super Bowl Opening Night event.

· Monday, Feb. 1 - Saturday, Feb. 6 (various times on Nickelodeon and Nicktoons) -- Flo Rida "Our House" Music Video - A brand-new music video from multi-platinum recording artist Flo Rida gives his hit single "My House" a 'Nick-ified,' football-themed makeover to get kids and their families pumped for the week-long gridiron action.

· Wednesday, Feb. 3 - Friday, Feb. 5 (6:30 p.m. ET/PT on Nicktoons) -- NFL RUSH presents the best football fumbles and foul-ups in "FOLLIES Vol. 4;" recaps the greatest Super Bowl moments across the past 50 years in "Top 10 Super Bowl Moments;" and goes inside the Pro Bowl in the "Pre-Super Bowl 50 Special."

· Saturday, Feb. 6 (6 p.m. ET/PT on Nickelodeon and Nicktoons) -- NFL FLAG Championships - The 2016 NFL FLAG Championships hour-long special will feature sideline reports from Game Shakers' Kel Mitchell and Alex Flanagan; a performance of the national anthem by Isabela Moner (100 Things to do Before High School); and highlights from the final FLAG games and round robin tournament. NFL FLAG Championships is produced by NFL Films and Charlie Ebersol's The Company.

About Nickelodeon

Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).