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A+E NETWORKS'(R) LIFETIME(R) LAUNCHES "BRING IT!" LIVE SUMMER 2016 TOUR TO INCREASE FAN ENGAGEMENT FOR HIT SERIES
NEW YORK - February 4, 2016 - A+E Networks' Lifetime is launching Bring It! Live as the global media company offers a deeper brand connection for millions of devoted fans, it was announced today by Samantha Maltin, SVP Marketing Innovations, A+E Networks.
Beginning Summer 2016, the multi-city Bring It! Live Tour will extend the popular programming franchise into communities nationwide where fans can engage with their favorite stars in new and exciting ways. Fans will have the chance to become part of the action as they see Miss D and her Dancing Dolls, the stars of Lifetime's hit series Bring It!, perform their never before seen routines live onstage.
Bring It! (Season 3A) is driving Lifetime to rank as the #2 cable network in its Friday 9-10pm time period with W18-49 and W25-54, and Bring It! Live provides a new opportunity for advertisers and distribution partners looking to connect with the coveted female demo. Along with audience participation, a new competition story line and an interactive finale, Bring It! Live will serve the brands core fan base while also introducing Bring It! to wider audiences.
Bring It! Live will be produced by Mills Entertainment, leading producers and promoters of branded live entertainment.
About A+E Networks
A+E Networks(R), LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software. A+E Networks is comprised of A&E(R), Lifetime(R), History(R), LMN(R), FYI(TM), H2(TM), A+E Studios(TM), History en Espanol(TM), Crime & Investigation Network(TM), Military History(TM), Lifetime Real Women(R), A&E IndieFilms(R), A+E Networks International(R), A+E Networks Digital(R) and A+E Networks Consumer Products(TM). A+E Networks channels and branded programming reach more than 350 million households in over 200 territories. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst.
About Lifetime
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, nonfiction series and movies. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.
About Mills Entertainment
Mills Entertainment is a leading producer and promoter of branded live entertainment. Mills collaborates with top brands and personalities to develop, market, and produce live events throughout the US and worldwide. Current projects include Theresa Caputo Live! The Experience, Mel Brooks: Back in the Saddle Again!, Cesar Millan Live, Daniel Tiger's Neighborhood Live, and Christopher Lloyd Goes Back to the Future. www.millsentertainment.com
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