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VH1'S CRITICALLY ACCLAIMED ORIGINAL MOVIE "THE BREAKS" HEADED TO SERIES IN LATE 2016
The Film Ranks As a Top 3 Original Cable Movies of 2016;
Dominated As The #1 Cable Program Among Adults 18-34 During Its Premiere
NEW YORK, NY - February 16, 2016 - VH1's Original Movie "The Breaks" has been greenlit for a series slated to premiere on VH1 in late 2016.
VH1's premiere of "The Breaks" ranks as the #2 cable original movie of 2016 among adults 18-49, adults 18-34, women 18-49 and women 18-34. Its premiere on January 4 ranked as the #1 cable program among adults 18-34 in its 9-11 PM time period. When combined with its 11 pm encore, 2.6 million total viewers tuned in to watch the film that evening. The film also helped fuel VH1's +42% leap in primetime ratings among adults 18-49 in January.
Inspired by the book by journalist Dan Charnas entitled "The Big Payback," a narrative history of the hip-hop business, "The Breaks" film was written, directed and executive produced by Seith Mann ("The Wire," "The Walking Dead," "Homeland") with a story by Mann and Charnas. The film followed three young friends fulfilling their hip hop dreams in New York City in 1990.
"'The Breaks' is VH1 at its best, intersecting 90s nostalgia with hip hop for the masses," said Chris McCarthy, General Manager of VH1. "Both the viewers and critics have spoken, and we couldn't be happier to continue telling the story that has already connected with millions of pop culture fans."
In addition to Seith Mann, Dan Charnas and Bill Flanagan are executive producers. Maggie Malina will serve as executive producer for VH1.
Be sure to 'like' "The Breaks" on Facebook and follow @TheBreaksVH1 on Twitter and use #TheBreaks to join the conversation.
VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
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