or


[03/10/16 - 06:09 AM]
Turner Sports and Snapchat to Bring Fans and Brand Partners Closer to the Action of Major Sporting Events
The partnership will debut during NCAA March Madness.
[via press release from Turner]

Turner Sports and Snapchat to Bring Fans and Brand Partners Closer to the Action of Major Sporting Events

Multi-Year Live Story Partnership Tips Off with NCAA March Madness

Turner Sports and Snapchat are joining forces for a multi-year content deal that leverages Snapchat's Live Story product with the goal of enhancing fans' storytelling and viewing experiences through Snapchat's coverage of major sporting events, including year-round NCAA Championships. The partnership will debut during NCAA March Madness.

Snapchat Live Stories allow Snapchatters the opportunity to contribute their unique perspectives through video and photo Snaps to one collective Story, capturing the real story, straight from the fans and people at the event. As part of the deal, Snapchatters will have access to a variety of official brand marks, imagery and behind-the-scenes Snaps to better the storytelling of that premiere event. To compile the Live Story, Snapchat curates the thousands of submitted Snaps into a brief video that can be broadcast globally to millions of fans right on their mobile device. Each day, 10 to 20 million Snapchatters tune into a Live Story daily.

Brands will have the opportunity to align with this immersive viewing environment through various advertising products, such as Snapchat's 3V ad product. 3V ads are full-screen, vertical video ads that are interspersed throughout the user-submitted content in a Live Story.

"There is nothing more powerful on social than a passionate sports fan expressing their emotions during that pivotal moment of a game," said Seth Ladetsky, senior vice president, Turner Sports Ad Sales. "While providing fans the tools to enhance their shared experiences, we are also creating an opportunity for advertisers to showcase their brand in an organic environment rich with engagement and interaction."

"By partnering with Turner Sports, we're able to bring Snapchatters closer to the action and behind-the-scenes of the biggest plays, sideline moments, teams, and more starting with March Madness," said Ben Schwerin, Director of Partnerships at Snapchat.

For the sixth consecutive year, Turner Sports and CBS Sports provide live coverage of all 67 games from the 2016 NCAA Division I Men's Basketball Championship across four national television networks - TBS, CBS, TNT and truTV - and via NCAA March Madness Live. This year's NCAA Final Four National Semifinals on Saturday, April 2, will be televised on TBS, along with the National Championship on Monday, April 4, marking the first time the title game will air on cable television in the 78-year history of the NCAA Tournament.

The deal between Turner Sports and Snapchat expands upon existing league partnerships with Snapchat.

Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports' television coverage includes the NBA, Major League Baseball, NCAA Division I Men's Basketball Championship, ELEAGUE, boxing and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA App, NBADLEAGUE.com and WNBA.com.





  [march 2016]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[05/28/26 - 09:05 AM]
Comedian Tom Segura's YMH Studios and FOX Creator Studios Seal Multi-Project Partnership
Under the agreement, FCS and YMH Studios will develop, finance, and produce a broad slate of original content to be released via YMH Studios' direct-to-consumer platforms.
[05/28/26 - 09:05 AM]
CBS News Names Investigative Journalist, Best-Selling Author and Filmmaker Nick Bilton Executive Producer of "60 Minutes"
"It is an extraordinary honor to lead the next chapter of '60 Minutes,' one of the most important journalism institutions in this nation's history," said Bilton.
[05/28/26 - 09:04 AM]
A&E's Two-Part Documentary "Scott Peterson: The New Evidence" to Premiere Thursday, July 16 at 9PM ET/PT and Friday, July 17 at 8PM ET/PT
The special revisits the investigation through the lens of newly surfaced evidence, presenting a fresh and deeply detailed perspective on a case that has remained both high-profile and deeply polarizing.
[05/28/26 - 09:00 AM]
The Summer That Changed Hollywood: Peacock Celebrates 25 Years of Universal's "Fast & Furious" Saga and DreamWorks Animation's "Shrek" Films
This June, shift into high gear and journey far, far away to celebrate 25 years of fast cars and fairy tales by revisiting both legendary franchises streaming exclusively on Peacock.
[05/28/26 - 09:00 AM]
Three All-New "The Simpsons" Episodes Streaming This Summer Exclusively on Disney+
The episodes include double-episode "Extreme Makeover: Homer Edition" streaming June 17, and full-length episodes "Simpsley" streaming July 3, and "Yellow Mirror" streaming August 26.
[05/28/26 - 08:01 AM]
Video: "Gamechangers: The Ashlyn Harris Story" - Official Trailer - The Roku Channel
Soccer superstar Ashlyn Harris rose from a chaotic childhood, overcoming tragedy to become a two-time FIFA World Cup champion and USWNT hero.
[05/28/26 - 08:01 AM]
Video: "I Am Frankelda" - Official Trailer - Netflix
Frankelda, a determined 19th-century Mexican writer, journeys into her subconscious to face the monsters she's written about.
[05/28/26 - 07:32 AM]
Video: "Hoppers" - Coming to Disney+ June 3
The latest film from Pixar Animation Studios arrives on the streaming service next week.
[05/28/26 - 07:06 AM]
Video: One Woman, One Legacy - BritBox Debuts Official Trailer and Key Art for Original Series "A Woman of Substance," Premiering June 24th
Based on the best-selling novel of the same name by Barbara Taylor Bradford OBE, "A Woman of Substance" is an epic period drama spanning six decades, charting the rise of Emma Harte from penniless Yorkshire maid in the early 1900s to powerful 1970s business mogul.
[05/28/26 - 07:01 AM]
Video: "In the Hand of Dante" - Official Trailer - Netflix
A writer helps a mob boss steal Dante's handwritten "Divine Comedy" manuscript as a parallel tale follows the 14th-century poet creating his masterpiece.
[05/28/26 - 07:01 AM]
Video: Apple TV Unveils Trailer for Season Two of Neo-Noir Detective Series "Sugar"
"Sugar" will return for its eight-episode second season on Friday, June 19 on Apple TV with one episode, followed by one new episode weekly, every Friday through August 7.

[05/28/26 - 06:01 AM]
Video: "Million Dollar Nannies" - Official Trailer - Hulu
It's not a job, it's a lifestyle. A young group of elite nannies heads to Ibiza to launch a new kind of agency, built by nannies, for nannies.

[05/28/26 - 02:01 AM]
The Fourth and Final Season of "Death Inc." Releases on August 7
The fourth season begins with a big question: who will get the coveted director's chair?
[05/27/26 - 03:13 PM]
FOX Saturday Baseball Draws Strong Audience Over Holiday Weekend
2,355,000 viewers tuned in to the two-game slate highlighted by the Dodgers' 11-3 victory over the Brewers in most of the country.
[05/27/26 - 01:16 PM]
"WWE: Made in America" Special Premieres This Friday, May 29, at 11 P.M. ET on USA Network
As part of USA Network's America 250 celebration, the one-hour special traces the evolution of a regional business into a global powerhouse, examining how the company mirrored the American spirit across five decades.