WE tv ROLLS OUT CUTTING-EDGE DATING SERIES, "DRIVEN TO LOVE" HOSTED BY RAY J ON FRIDAY, APRIL 1 at 10PM ET/PT

NEW YORK, NY - March 10, 2016 - Why waste time dating online, when you can get driven to love! For the first time ever, a relationship will actually start in the backseat of a car and develop from there. Hosted by multi-talented artist, and now the ultimate pick-up artist, Ray J; Driven To Love premieres Friday, April 1 at 10PM ET/PT on WE tv.

In each episode of Driven to Love, one hopeful single will hitch a ride in our tricked out SUV alongside Ray J, who will serve as their personal driver and wingman, providing insightful dating advice as they cruise around town meeting potential mates. En route to the airport, Ray J will present five carefully selected prospects; as well as games, challenges and questions to help the lucky dater pick the partner of their dreams. However as the mileage increases, this type of speed dating has a limit; our single dater will have to choose who stays and who goes and those who fail to impress will get kicked to the curb. At the end of the day they'll choose one match to join them for a romantic weekend getaway, in the hopes of building a new relationship.

Driven To Love is produced by Lion Television and is based on a format created by Matar Productions and Zig Zag Productions. Executive producers for Lion Television are Tony Tackaberry and Allison Corn; executive producers for Zig Zag Productions are Danny Fenton and Matt Graff. Executive producers for Matar Productions are Ami Amir and Lilach Dekel. Ray J, Knockout Entertainment and David Weintraub/DWE Talent also executive produce. Lauren Gellert, EVP, development and original programming; David Stefanou, VP, development and Kate Farrell, VP of Original Programming are the executive producers for WE tv.

GET MORE Driven to Love at WEtv.com! Visit wetv.com for sneak peeks, photo galleries, deleted scenes and more. You'll also find the weekly behind-the-scenes scoop and exclusive videos. "Like" the WE tv (link: https://www.facebook.com/WEtv/) page on Facebook and follow @WEtv on Twitter for the full insider experience.

About WE tv

With compelling, can't miss unscripted shows and dramatic scripted series, WE tv's programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today's digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv is available to over 85 million U.S. homes. WE tv: All In.