BRAVO MEDIA AND MASHABLE ANNOUNCE NEW SHORT-FORM VIDEO PARTNERSHIP
Deal Marks Mashable's First TV Network Collaboration in Producing Original Content
NEW YORK - March 14, 2016 - Bravo Media and Mashable today announced a development deal for an exciting slate of new digital series. The brands will co-produce four short-form originals set to roll out this year across each of their respective social and digital platforms, which marks the first of its kind for Mashable.
As part of the partnership, each series will be developed collaboratively between Bravo and Mashable Studios, the company's dedicated division that produces and distributes original digital video content for both its community and brand partners, with an emphasis on leveraging new formats and new platforms to serve craveable content to a wide audience.
"At Bravo Media, we've celebrated record-breaking digital engagement across platforms due largely to our innovative approach to digital video. We are always serving the freshest content to existing Bravo fans while simultaneously drawing in new audiences with a passion for pop culture," said Lisa Hsia, Executive Vice President, Digital, Bravo and Oxygen Media. "We're thrilled to expand our ongoing relationship with Mashable following the resounding success of 'Real Thoughts with Real Housewives' to continue to revolutionize digital storytelling."
"We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision," said Adam Ostrow, Chief Strategy Officer of Mashable. "We're incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience."
The partnership comes as a result of a recent collaboration between Bravo and Mashable Studios around The Real Housewives franchise. The short-form digital series "Real Thoughts with Real Housewives" launched across both brands late last year and featured Real Housewives Kenya Moore, Lisa Rinna and Kyle Richards sharing their deepest, "real" thoughts about life. The series was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.
The first series is currently set to be released in the late spring of 2016.
About Bravo Media:
Bravo Media is the premiere lifestyle and entertainment brand that drives the cultural conversation around its high-quality, interactive original content that focuses on the network's passion points of food, fashion, beauty, design, digital and pop culture. The network's diversified slate includes Bravo's first scripted series "Girlfriends' Guide to Divorce," scripted comedy "Odd Mom Out," and unscripted favorites such as Emmy award-winning "Top Chef," "Vanderpump Rules," "Below Deck," "Thicker Than Water" and the popular "Million Dollar Listing" and "The Real Housewives" franchises as well as the only live late-night talk show, "Watch What Happens Live." Available in 92 million homes, Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Watch Bravo anywhere: On Demand, online or across mobile and connected TVs. Bravo has been an NBCUniversal cable network since December 2002 and first launched in December 1980.
Mashable is a leading global media company that informs, inspires and entertains the digital generation. Mashable is redefining storytelling by documenting and shaping the digital revolution in a new voice, new formats and cutting-edge technologies to a uniquely dedicated audience of 45 million monthly unique visitors and 28 million social followers.