or


[08/19/16 - 10:07 AM]
Lifetime(R)'s Broad Focus(R) Launches Mini-Movies by Acclaimed Female Directors/Writers/Producers
"The Lady Cave" will kick things off this Saturday, August 20.

[via press release from Lifetime]

LIFETIME(R)'S BROAD FOCUS(R) LAUNCHES MINI-MOVIES BY ACCLAIMED FEMALE DIRECTORS/WRITERS/PRODUCERS

INAUGURAL MINI-MOVIE "THE LADY CAVE" WITH LA-Z-BOY DIRECTED BY LAURA TERRUSO PREMIERES SATURDAY, AUGUST 20

New York, NY, August 19, 2016 - Lifetime(R)'s BROAD FOCUS(R) initiative, a global effort at A+E Networks to develop entertainment's future creative talent and provide women with opportunities to write, develop, produce and direct content for the company, is set to premiere the first BROAD FOCUS Mini-Movie, The Lady Cave in partnership with La-Z-Boy Furniture Galleries.

The Lady Cave is directed by the talented Laura Terruso (directing credit) and is part of a larger La-Z-Boy campaign to align their brand with a female-focused brand and audience. The branded piece organically highlights the stylish La-Z-Boy furniture within the context of the mini-movie plot, centered around a mom who has a secret "lady cave" to escape her chaotic household. In the mini-movie she introduces her friend to the "lady cave," a beautiful and relaxing sanctuary designed with a wide assortment of La-Z-Boy home furnishings.

David DeSocio, SVP, Ad Sales partnerships, said: "We are pleased that advertisers are seeing the value in BROAD FOCUS and supporting women in the commercial space."

Amy Baker, EVP, Ad Sales, Lifetime, LMN & FYI, said: "Under the BROAD FOCUS umbrella, the mini-movie initiative not only celebrates the Lifetime TV movie genre that we are so known for, but it also gives us a fantastic platform to showcase talented female directors, producers and writers in partnership with smart brands such as La-Z-Boy, who want to truly engage with a wide yet targeted and powerful female audience."

"Lifetime and its BROAD FOCUS initiative aligns with our target female audience, and provides her with a unique opportunity to engage with the La-Z-Boy brand," said Doug Collier, Chief Marketing Officer at La-Z-Boy. "We are very focused on educating consumers about the wide selection of great looking furniture we have to offer, and the 'Lady Cave' provides just a glimpse of the array of beautiful stationary sofas, chairs, tables and more within our portfolio."

The Lady Cave, a 2:20 Mini-movie will be hosted and introduced by Terruso. The film is produced by Tangerine Entertainment, who focus on developing female writers/ producers/directors. The Mini-Movie will be promoted across A+E Networks' social platforms, and will air within four prime time spots across A+E Networks' female-focused brands including Lifetime (Boy in the Attic; Unwanted Guest) and LMN (It Had To Be You; Center Stage III).

ABOUT BROAD FOCUS

Further positioning Lifetime as the industry leader in hiring and supporting women in creative roles, Broad Focus is a movement to identify and develop entertainment's best and up-and-coming creative talent with a specific lens dedicated to developing content dedicated to the female experience. The initiative's mission is to encourage and cultivate women's talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.

ABOUT LIFETIME

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation. A+E Networks Official Press Site: http://press.aenetworks.com.

ABOUT LA-Z-BOY

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world's most comfortable furniture for nearly 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably."

ABOUT TANGERINE ENTERTAINMENT

Tangerine Entertainment is a film production company focusing on commercially viable, critically acclaimed stories for all audiences, with an emphasis on female filmmakers and strong roles for women. Tangerine has a clear and specific agenda aimed at increasing the presence of smart, complex women both behind and in front of the camera.





  [august 2016]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/20/26 - 01:01 PM]
FX's "American Horror Story" Sets 14th Installment on FX and Hulu
The "AHS: 13" premiere claimed a spot on Nielsen's Streaming Top 10 charts and represented Ryan Murphy's biggest launch ever on Hulu and Disney+.

[10/20/26 - 12:01 PM]
Netflix Top 10: Week of October 12 - Get the Ransom Ready: "Animals" Takes the No. 1 Spot for a Second Week
"Below" stayed at the top of the English TV list with 21.2 million views - the highest viewership in a single week for a Canadian original title.

[10/20/26 - 11:01 AM]
Video: Paramount+ Releases Official Trailer for "He Said, She Said: Till Death Do Us Part"
The documentary follows a no-holds-barred custody battle between two high-powered lawyers, which extends beyond the courtroom into social media and the court of public opinion.

[10/20/26 - 10:58 AM]
Starz Announces Distribution Agreement Reached with Verizon
"We are pleased to have reached a mutually beneficial agreement that brings Starz's premium programming to Verizon Fios customers," said Alison Hoffman, President, Starz Networks.

[10/20/26 - 10:31 AM]
MGM+ Presents "Secret Service" - The Series Premieres November 22, 2026 on MGM+
Gemma Arterton, Rafe Spall, Mark Stanley, Aoife Hinds, and Avi Nash star in the series.

[10/20/26 - 10:02 AM]
Video: MGM+ Unveils Official Trailer for "New Wave" Featuring Music Revolutionaries from Billy Idol, The Police, Devo, Duran Duran and More
This series from This Machine Filmworks tells the fascinating story of New Wave music and the decade from 1977 to 1987 that brought alternative culture into the mainstream.

[10/20/26 - 09:30 AM]
Nick Kroll Tapped to Host and Executive Produce "LOL: Last One Laughing" US Edition on Prime Video
"I have loved this show in other countries and cannot wait to get the funniest people in the US together and watch them not laugh," says Kroll. "This format is pure joy and I'm thrilled to be a part of it!"

[10/20/26 - 09:01 AM]
Video: Trailer & Key Art Debut - Hulu's "The Secret Lives of Mormon Wives: Orange County"
The new unscripted series premieres on Hulu and Hulu on Disney+ for bundle subscribers in the US, and Disney+ internationally on November 12.

[10/20/26 - 09:00 AM]
The History Channel Honors Veterans Day with Two-Hour Event "Forged by War: The Navy SEALs" Premiering Wednesday, November 11
Across two-hours this special presentation focuses on the pivotal moments that forged the U.S. Navy SEALs while reflecting on the courage, sacrifice and camaraderie shared by veterans across every branch of service.

[10/20/26 - 09:00 AM]
Hardy, Little Big Town and The Red Clay Strays to Perform on "New Year's Eve Live: Nashville's Big Bash," Thursday, Dec. 31 on CBS
Additional performers will be announced at a later date.

[10/20/26 - 08:01 AM]
Video: "Battle of the Streaming Stars" - Official Trailer - The Roku Channel
Terry Crews hosts as 12 streaming stars split into teams and battle through challenges inspired by iconic TV moments for the Golden Roku Remote.

[10/20/26 - 08:01 AM]
Video: "In Waves" - Official Trailer - Netflix
Amid the sun-filled surf culture of SoCal, two lovestruck teens face a tragic twist of fate but find strength in friends and the ocean.

[10/20/26 - 08:00 AM]
Jeremy Renner Leads "Mayor of Kingstown" Into the Fifth and Final Season Premiering January 15 Exclusively on Paramount+
The first-look images, which debuted today, tease the gripping crime saga's final reckoning.

[10/20/26 - 07:01 AM]
Video: "The Hunting Wives" Season 2 - Official Trailer - Netflix
Sophie trades New England for East Texas and falls into a wealthy socialite's magnetic orbit - where a clique of housewives hide deadly secrets.

[10/20/26 - 07:01 AM]
Video: "Perfect Liars" - Official Trailer - Prime Video
Lies. Revenge. The Cash brothers. A perfectly calculated plan.