or


[08/19/16 - 10:07 AM]
Lifetime(R)'s Broad Focus(R) Launches Mini-Movies by Acclaimed Female Directors/Writers/Producers
"The Lady Cave" will kick things off this Saturday, August 20.

[via press release from Lifetime]

LIFETIME(R)'S BROAD FOCUS(R) LAUNCHES MINI-MOVIES BY ACCLAIMED FEMALE DIRECTORS/WRITERS/PRODUCERS

INAUGURAL MINI-MOVIE "THE LADY CAVE" WITH LA-Z-BOY DIRECTED BY LAURA TERRUSO PREMIERES SATURDAY, AUGUST 20

New York, NY, August 19, 2016 - Lifetime(R)'s BROAD FOCUS(R) initiative, a global effort at A+E Networks to develop entertainment's future creative talent and provide women with opportunities to write, develop, produce and direct content for the company, is set to premiere the first BROAD FOCUS Mini-Movie, The Lady Cave in partnership with La-Z-Boy Furniture Galleries.

The Lady Cave is directed by the talented Laura Terruso (directing credit) and is part of a larger La-Z-Boy campaign to align their brand with a female-focused brand and audience. The branded piece organically highlights the stylish La-Z-Boy furniture within the context of the mini-movie plot, centered around a mom who has a secret "lady cave" to escape her chaotic household. In the mini-movie she introduces her friend to the "lady cave," a beautiful and relaxing sanctuary designed with a wide assortment of La-Z-Boy home furnishings.

David DeSocio, SVP, Ad Sales partnerships, said: "We are pleased that advertisers are seeing the value in BROAD FOCUS and supporting women in the commercial space."

Amy Baker, EVP, Ad Sales, Lifetime, LMN & FYI, said: "Under the BROAD FOCUS umbrella, the mini-movie initiative not only celebrates the Lifetime TV movie genre that we are so known for, but it also gives us a fantastic platform to showcase talented female directors, producers and writers in partnership with smart brands such as La-Z-Boy, who want to truly engage with a wide yet targeted and powerful female audience."

"Lifetime and its BROAD FOCUS initiative aligns with our target female audience, and provides her with a unique opportunity to engage with the La-Z-Boy brand," said Doug Collier, Chief Marketing Officer at La-Z-Boy. "We are very focused on educating consumers about the wide selection of great looking furniture we have to offer, and the 'Lady Cave' provides just a glimpse of the array of beautiful stationary sofas, chairs, tables and more within our portfolio."

The Lady Cave, a 2:20 Mini-movie will be hosted and introduced by Terruso. The film is produced by Tangerine Entertainment, who focus on developing female writers/ producers/directors. The Mini-Movie will be promoted across A+E Networks' social platforms, and will air within four prime time spots across A+E Networks' female-focused brands including Lifetime (Boy in the Attic; Unwanted Guest) and LMN (It Had To Be You; Center Stage III).

ABOUT BROAD FOCUS

Further positioning Lifetime as the industry leader in hiring and supporting women in creative roles, Broad Focus is a movement to identify and develop entertainment's best and up-and-coming creative talent with a specific lens dedicated to developing content dedicated to the female experience. The initiative's mission is to encourage and cultivate women's talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.

ABOUT LIFETIME

Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network's aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation. A+E Networks Official Press Site: http://press.aenetworks.com.

ABOUT LA-Z-BOY

Headquartered in Monroe, Mich., La-Z-Boy has been producing some of the world's most comfortable furniture for nearly 90 years. The company manufactures a full line of comfortable products for the living room and family room, including the company's world-famous recliners, reclining sofas and love seats, sleep sofas, modular furniture and leather upholstery, as well as stationary sofas, love seats and chairs. It is a division of La-Z-Boy Incorporated (NYSE: LZB), one of the world's leading residential furniture producers, marketing furniture for every room of the home. "Live Life Comfortably."

ABOUT TANGERINE ENTERTAINMENT

Tangerine Entertainment is a film production company focusing on commercially viable, critically acclaimed stories for all audiences, with an emphasis on female filmmakers and strong roles for women. Tangerine has a clear and specific agenda aimed at increasing the presence of smart, complex women both behind and in front of the camera.





  [august 2016]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/23/26 - 08:30 AM]
Record College Football Viewership Propels ESPN to Second Best Start Since 2011 with "College GameDay" on Track for Most-Watched Season Ever
ESPN networks are averaging 2.2 million viewers across 120 games on ABC, ESPN, ESPN2 and ESPNU - the second-best start for ESPN since 2011.

[10/23/26 - 08:01 AM]
Bravo Unveils New Series, Returning Favorites and First Scripted Microdrama Ahead of Bravo Fan Fest Charleston
The network expands the "Next Gen" franchise with new series "Next Gen Atlanta" and renews "Next Gen NYC," "In The City," and "Southern Hospitality."

[10/23/26 - 08:01 AM]
Video: "Fallout Shelter: The Experiment" - Date Announce - Prime Video
The all-new competition series arrives January 13, only on Prime Video.

[10/23/26 - 08:00 AM]
TLC's "7 Little Johnstons" Returns for a New Season Tuesday, November 17 at 9PM ET/PT
This season is packed with life-changing milestones, big celebrations, and plenty of Johnston family fun.

[10/23/26 - 08:00 AM]
AMC Global Media's November Streaming Highlights Include a New Season of "The Assassin" and New Episodes of "Yaga" and "Kill Jackie" on AMC+
Other offerings include the return of "The Madame Blanc Mysteries" and A Remarkable Place to Die" on Acorn TV; plus the debut of "Snooki: The Paranormal Rookie on All Reality" on All Reality.

[10/23/26 - 07:00 AM]
AMC Global Media Launches New Unscripted Clip Series, "Cue the Laughs," Premiering Saturday, November 7 on IFC, AMC+ and All Reality
Hosted by comedian and actor Adam Ray, the comical clip show for grown-ups proves that the most outrageous moments in life are the ones nobody scripted, and nobody saw coming.

[10/23/26 - 06:01 AM]
Netflix Announces "The Gentlemen" Is Back in Production for Season 3 and Confirms New Cast to Join, Including Robert Carlyle, Elijah Wood and Orlando Bloom
Other additions include Dexter Fletcher, Bruna Marquezine, Ed Speleers, Saffron Burrows, and Bugzy Malone.

[10/23/26 - 03:01 AM]
Video: "Secrets" - Official Teaser - Netflix
Former sex worker Parni built a peaceful life for her daughter, but her abusive ex resurfaces, threatening to destroy everything she fought to protect.

[10/23/26 - 01:05 AM]
Netflix Adapts the Classic by Clarin: Production Begins on "La Regenta"
This new contemporary version is brought to life by a creative team that reinterprets the classic from a fresh female perspective, with Mar Coll directing, María Zamora producing, and Ester Expósito leading the cast as Regenta.

[10/23/26 - 12:01 AM]
Video: "Style Wars" - Pre-Teaser - Disney+
The looks are fierce, but the competition is fiercer.

[10/22/26 - 05:01 PM]
Video: "The Blue Road" - Official Teaser - Netflix
Two detectives join forces when brutal murders and cryptic messages surface across borders - but the deadly truth lurks dangerously close.

[10/22/26 - 04:59 PM]
"Line of Fire" Gets Full 18-Episode Season Order at NBC
Catch new episodes every Monday at 10/9c on NBC and stream next day on Peacock.

[10/22/26 - 04:01 PM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: The Suitcase Murders" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/22/26 - 04:00 PM]
CBS Dominates Its Premiere Week in Seven-Day Multiplatform Viewership, Up +14% from Last Year, with Six Series Topping 10 Million Viewers
Among its broadcast competition, CBS claimed eight of the top 10 series.

[10/22/26 - 02:50 PM]
NBC Sports Delivers Most-Watched NBA Tip-Off Primetime Game Ever with 76ers-Knicks
Viewership peaked at 9.1 million - an NBA Tip-Off record - from 9:45-10:00 pm ET as the 76ers clinched the victory.