NETFLIX ANNOUNCES AMARELO - IT'S ALL FOR YESTERDAY, EMICIDA'S DOCUMENTARY THAT RELEASES ON DECEMBER 8, 2020
São Paulo, October 13th, 2020. Netflix today announced the production of the Netflix documentary film AmarElo - It's all for yesterday, by Emicida, with animations, interviews and backstage scenes. Having the rapper's show at Theatro Municipal of São Paulo in 2019 as a spine, the film directed by Fred Ouro Preto explores the production of the Estúdio AmarElo project and, at the same time, the history of Brazilian black culture in the last 100 years. The documentary sets an important link between three relevant moments in Brazilian black history: The 1922 Modern Art Week; the founding of the Unified Black Movement (MNU), for the valorization of the culture and rights of the black people in 1978; and AmarElo's emblematic debut show, which happened at Black Consciousness month in November 2019.
"Four decades separates our rise to the Municipal Theater stage from the meeting of the people of the MNU Movement on those stairs outside". So go up there and stand up to shout 'Thank you, MNU' to the world, it is about to let them know that it is from their fight that a dreamer like Emicida is born", says the rapper. "When I arrived here, everything was impossible, anything we said was considered an issue and unlikely to be done. Today it is no longer like that. And this is how I want you to remember my name in the future, as someone who knew that the impossible was huge, but no bigger than you. The Municipal Theater stage hosted some of the most important art movements on Earth and I think we are in our path to be one of those", completes the artist.
The 90-minute documentary will be released on December 8, 2020. Netflix and Laboratório Fantasma will also have a second project, which will be launched in 2021.
Netflix is the world's leading streaming entertainment service with 193 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Laboratório Fantasma
Laboratório Fantasma was founded in 2009 by Emicida and his brother, Evandro Fióti, with the objective of taking care of the rapper's career. From the beginning, they understood that managing an artist's trajectory was not just about releasing records and touring, but about building a worldview and creating narratives that develop around a state of mind (with the ambition to improve, beyond the individual, communities, countries and, later, the world). That is how the company expanded its operation. In addition to working with artists like Rael, Drik Barbosa, Dona Jacira, Emicida and Fióti, Laboratório Fantasma acts as a platform for transformative content that serves as inspiration for the national and international market. Following this purpose, it has left its mark on music, fashion, audiovisual, literature, society and every project to which it is dedicated.