NOTHING GRAY ABOUT RATINGS FOR NEW FX SERIES �BLACK. WHITE.�
Premiere Draws 4.0 Million Total Viewers and 2.8 Million Adults 18-49
Cable�s #1 Program Wednesday Night in Total Viewers and Adults 18-49 and the #1 Cable Series Premiere for 2005-06 Season in Delivery of Adults 18-49
Ties The Osbournes as Basic Cable�s #1 Unscripted Series Premiere Ever in Delivery of Adults 18-49
LOS ANGELES, March 9, 2006 - There�s nothing gray about the ratings for FX�s new series Black. White. (TV-MA): Wednesday night�s series premiere (10-11:08 p.m.) was cable television�s #1 program with 4.0 million total viewers and 2.8 million Adults 18-49. Black. White. topped the strong season finale of Bravo�s Project Runway, which delivered 3.4 million total viewers and 2.4 million Adults 18-49.
Last night�s delivery of 2.8 million Adults 18-49 ranks Black. White. as the #1 series premiere (new or returning) on cable TV for the 2005-2006 season, and places it in a tie with The Osbournes for the highest delivery ever in Adults 18-49 for the premiere episode of an unscripted series on ad-supported cable.
The Black. White. series premiere (10-11:08PM) and its encore (11:09PM-12:17AM) combined to deliver a two-telecast gross audience of 5.7 million total viewers and 3.9 million Adults 18-49.
FX airs all new installments of Black. White. every Wednesday at 10 p.m. e/p through April 12. FX will televise repeat airings of the series� first hour at midnight on Saturday (3/11) and at 11 p.m. e/p on Sunday (3/12).
Black. White. examines race with an extraordinary approach by putting new faces on the Sparks family, an African-American family, and the Wurgel family, a Caucasian family. Through the transformative power of make-up, the Wurgel family (Carmen Wurgel, her daughter Rose Bloomfield, and Carmen's longtime boyfriend Bruno Marcotulli) become black, and the Sparks family (Brian, Renee and Nick) become white. The two families shared a home in Tarzana, California for the duration of the six-week production, which wrapped last summer. Cameras followed each family member as they went about their daily routines throughout Southern California.
Black. White. was developed by R.J. Cutler who serves as Executive Producer along with Ice Cube and Matt Alvarez. The show is produced by FX Networks, Actual Reality Pictures and Cube-Vision.
Basic Cable Unscripted Series Premieres (top 5 all-time) Total Viewers
The Anna Nicole Show, E! (8/4/02) 4.0 million
Black. White. , FX (3/8/06) 4.0 million
The Real Gilligan�s Island, TBS (11/30/04) 3.6 million
The Osbournes, MTV (3/5/02) 3.3 million
Til Death Do Us Part, MTV (1/21/04) 4.1 million
Basic Cable Unscripted Series Premieres (top 5 all-time) Adults 18-49
Black. White., FX (3/8/06) 2.8 million
The Osbournes, MTV (3/5/02) 2.7 million
The Real Gilligan�s Island, TBS (11/30/04) 2.7 million
The Anna Nicole Show, E! (8/4/02) 2.1 million
Til Death Do Us Part, MTV (1/21/04) 2.8 million
FX Original Series Premieres (partial list) Total Viewers
The Shield 4.8 million
Rescue Me 4.1 million
Over There 4.1 million
Black. White. 4.0 million
Nip/Tuck 3.7 million
30 Days 1.7 million (previous unscripted FX high)
FX Original Series Premieres (partial list) Adults 18-49
The Shield 3.0 million
Black. White. 2.6 million
Rescue Me 2.5 million
Over There 2.4 million
Nip/Tuck 2.0 million
30 Days 1.2 million (previous unscripted FX high)