or


[03/09/06 - 12:00 AM]
Nothing Gray About Ratings for New FX Series "BlacK. WhitE."

[via press release from FX]

NOTHING GRAY ABOUT RATINGS FOR NEW FX SERIES �BLACK. WHITE.�

Premiere Draws 4.0 Million Total Viewers and 2.8 Million Adults 18-49

Cable�s #1 Program Wednesday Night in Total Viewers and Adults 18-49 and the #1 Cable Series Premiere for 2005-06 Season in Delivery of Adults 18-49

Ties The Osbournes as Basic Cable�s #1 Unscripted Series Premiere Ever in Delivery of Adults 18-49

LOS ANGELES, March 9, 2006 - There�s nothing gray about the ratings for FX�s new series Black. White. (TV-MA): Wednesday night�s series premiere (10-11:08 p.m.) was cable television�s #1 program with 4.0 million total viewers and 2.8 million Adults 18-49. Black. White. topped the strong season finale of Bravo�s Project Runway, which delivered 3.4 million total viewers and 2.4 million Adults 18-49.

Last night�s delivery of 2.8 million Adults 18-49 ranks Black. White. as the #1 series premiere (new or returning) on cable TV for the 2005-2006 season, and places it in a tie with The Osbournes for the highest delivery ever in Adults 18-49 for the premiere episode of an unscripted series on ad-supported cable.

The Black. White. series premiere (10-11:08PM) and its encore (11:09PM-12:17AM) combined to deliver a two-telecast gross audience of 5.7 million total viewers and 3.9 million Adults 18-49.

FX airs all new installments of Black. White. every Wednesday at 10 p.m. e/p through April 12. FX will televise repeat airings of the series� first hour at midnight on Saturday (3/11) and at 11 p.m. e/p on Sunday (3/12).

Black. White. examines race with an extraordinary approach by putting new faces on the Sparks family, an African-American family, and the Wurgel family, a Caucasian family. Through the transformative power of make-up, the Wurgel family (Carmen Wurgel, her daughter Rose Bloomfield, and Carmen's longtime boyfriend Bruno Marcotulli) become black, and the Sparks family (Brian, Renee and Nick) become white. The two families shared a home in Tarzana, California for the duration of the six-week production, which wrapped last summer. Cameras followed each family member as they went about their daily routines throughout Southern California.

Black. White. was developed by R.J. Cutler who serves as Executive Producer along with Ice Cube and Matt Alvarez. The show is produced by FX Networks, Actual Reality Pictures and Cube-Vision.

Basic Cable Unscripted Series Premieres (top 5 all-time) Total Viewers The Anna Nicole Show, E! (8/4/02) 4.0 million
Black. White. , FX (3/8/06) 4.0 million
The Real Gilligan�s Island, TBS (11/30/04) 3.6 million
The Osbournes, MTV (3/5/02) 3.3 million
Til Death Do Us Part, MTV (1/21/04) 4.1 million

Basic Cable Unscripted Series Premieres (top 5 all-time) Adults 18-49
Black. White., FX (3/8/06) 2.8 million
The Osbournes, MTV (3/5/02) 2.7 million
The Real Gilligan�s Island, TBS (11/30/04) 2.7 million
The Anna Nicole Show, E! (8/4/02) 2.1 million
Til Death Do Us Part, MTV (1/21/04) 2.8 million

FX Original Series Premieres (partial list) Total Viewers
The Shield 4.8 million
Rescue Me 4.1 million
Over There 4.1 million
Black. White. 4.0 million
Nip/Tuck 3.7 million
30 Days 1.7 million (previous unscripted FX high)

FX Original Series Premieres (partial list) Adults 18-49
The Shield 3.0 million
Black. White. 2.6 million
Rescue Me 2.5 million
Over There 2.4 million
Nip/Tuck 2.0 million
30 Days 1.2 million (previous unscripted FX high)





  [march 2006]  
S
M
T
W
T
F
S
   


· 30 DAYS (FX)
· ANNA NICOLE SHOW, THE (E)
· BLACK WHITE (FX)
· NIP/TUCK (FX)
· OSBOURNES, THE (MTV)
· OVER THERE (FX)
· PROJECT RUNWAY (FREEFORM)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· RESCUE ME (FX)
· SHIELD, THE (FX)
· 'TIL DEATH DO US PART: CARMEN & DAVE (MTV)





most recent ratings | view all posts
[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.