or


[03/09/06 - 12:00 AM]
Nothing Gray About Ratings for New FX Series "BlacK. WhitE."

[via press release from FX]

NOTHING GRAY ABOUT RATINGS FOR NEW FX SERIES �BLACK. WHITE.�

Premiere Draws 4.0 Million Total Viewers and 2.8 Million Adults 18-49

Cable�s #1 Program Wednesday Night in Total Viewers and Adults 18-49 and the #1 Cable Series Premiere for 2005-06 Season in Delivery of Adults 18-49

Ties The Osbournes as Basic Cable�s #1 Unscripted Series Premiere Ever in Delivery of Adults 18-49

LOS ANGELES, March 9, 2006 - There�s nothing gray about the ratings for FX�s new series Black. White. (TV-MA): Wednesday night�s series premiere (10-11:08 p.m.) was cable television�s #1 program with 4.0 million total viewers and 2.8 million Adults 18-49. Black. White. topped the strong season finale of Bravo�s Project Runway, which delivered 3.4 million total viewers and 2.4 million Adults 18-49.

Last night�s delivery of 2.8 million Adults 18-49 ranks Black. White. as the #1 series premiere (new or returning) on cable TV for the 2005-2006 season, and places it in a tie with The Osbournes for the highest delivery ever in Adults 18-49 for the premiere episode of an unscripted series on ad-supported cable.

The Black. White. series premiere (10-11:08PM) and its encore (11:09PM-12:17AM) combined to deliver a two-telecast gross audience of 5.7 million total viewers and 3.9 million Adults 18-49.

FX airs all new installments of Black. White. every Wednesday at 10 p.m. e/p through April 12. FX will televise repeat airings of the series� first hour at midnight on Saturday (3/11) and at 11 p.m. e/p on Sunday (3/12).

Black. White. examines race with an extraordinary approach by putting new faces on the Sparks family, an African-American family, and the Wurgel family, a Caucasian family. Through the transformative power of make-up, the Wurgel family (Carmen Wurgel, her daughter Rose Bloomfield, and Carmen's longtime boyfriend Bruno Marcotulli) become black, and the Sparks family (Brian, Renee and Nick) become white. The two families shared a home in Tarzana, California for the duration of the six-week production, which wrapped last summer. Cameras followed each family member as they went about their daily routines throughout Southern California.

Black. White. was developed by R.J. Cutler who serves as Executive Producer along with Ice Cube and Matt Alvarez. The show is produced by FX Networks, Actual Reality Pictures and Cube-Vision.

Basic Cable Unscripted Series Premieres (top 5 all-time) Total Viewers The Anna Nicole Show, E! (8/4/02) 4.0 million
Black. White. , FX (3/8/06) 4.0 million
The Real Gilligan�s Island, TBS (11/30/04) 3.6 million
The Osbournes, MTV (3/5/02) 3.3 million
Til Death Do Us Part, MTV (1/21/04) 4.1 million

Basic Cable Unscripted Series Premieres (top 5 all-time) Adults 18-49
Black. White., FX (3/8/06) 2.8 million
The Osbournes, MTV (3/5/02) 2.7 million
The Real Gilligan�s Island, TBS (11/30/04) 2.7 million
The Anna Nicole Show, E! (8/4/02) 2.1 million
Til Death Do Us Part, MTV (1/21/04) 2.8 million

FX Original Series Premieres (partial list) Total Viewers
The Shield 4.8 million
Rescue Me 4.1 million
Over There 4.1 million
Black. White. 4.0 million
Nip/Tuck 3.7 million
30 Days 1.7 million (previous unscripted FX high)

FX Original Series Premieres (partial list) Adults 18-49
The Shield 3.0 million
Black. White. 2.6 million
Rescue Me 2.5 million
Over There 2.4 million
Nip/Tuck 2.0 million
30 Days 1.2 million (previous unscripted FX high)





  [march 2006]  
S
M
T
W
T
F
S
   


· 30 DAYS (FX)
· ANNA NICOLE SHOW, THE (E)
· BLACK WHITE (FX)
· NIP/TUCK (FX)
· OSBOURNES, THE (MTV)
· OVER THERE (FX)
· PROJECT RUNWAY (FREEFORM)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· RESCUE ME (FX)
· SHIELD, THE (FX)
· 'TIL DEATH DO US PART: CARMEN & DAVE (MTV)





most recent ratings | view all posts
[07/27/26 - 10:59 AM]
"Live with Kelly and Mark" Scores Robust Year-Over-Year Gains with Festive Holiday Week
"Live" has now ranked as the No. 1 talk show in syndication for more than three years (179 consecutive weeks) across all key measures.

[07/23/26 - 04:01 PM]
ABC News Is No. 1 on Sunday Morning, Friday Night and Late Night
"20/20" was up over the previous week in all key target demos and improved year to year across the board.

[07/23/26 - 01:00 PM]
"Big Brother" Premiere Week Up +14% from Last Season
In its first week (episodes airing July 9, 12 and 15), "Big Brother" live plus 3-day total multiplatform viewership averaged 4.96 million viewers.

[07/22/26 - 01:19 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 13
"Ride or Die," "Elle," "Off Campus," "Every Year After," and "Clarkson's Farm" led all original series worldwide.

[07/22/26 - 12:37 PM]
Kansas City, Boston and Austin Lead the Way as Top Local Markets for FIFA World Cup 2026 on FOX and FS1
San Francisco, Dallas, San Diego, Atlanta, St. Louis, Providence, and West Palm Beach round out the top 10.

[07/22/26 - 11:30 AM]
ESPN Delivers Most-Watched NBA Summer League Championship Game Since 2017
The Golden State Warriors' victory over the Memphis Grizzlies averaged 676,000 viewers on ESPN, according to Nielsen Big Data + Panel.

[07/21/26 - 04:03 PM]
FOX Saturday Baseball Delivers 2.639 Million for Seattle's Extra-Inning Win Over San Francisco
Viewership peaked with 3,383,000 viewers from 8:00-8:15 PM ET.

[07/21/26 - 03:22 PM]
FOX Sports' Presentation of FIFA World Cup 2026 Final Etches Place in Record Books as Most-Watched Soccer Telecast in U.S. History With 38,937,000 Viewers
The record-breaking Final reached its dramatic peak with 51,685,000 viewers watching from 5:45 to 6:00 PM ET as Spain secured a 1-0 victory in extra time over Argentina.

[07/21/26 - 02:22 PM]
NBC Sports Delivers Most Watched Final Round of the Open Championship Since 2022
Sunday's audience peaked at 6.1 million viewers on NBC and Peacock from 1:15-1:30 p.m. ET.

[07/21/26 - 02:03 PM]
"Dancing with the Stars: The Next Pro" Series Debut Tops 5 Million Total Viewers
On linear, "Dancing with the Stars: The Next Pro" was the No. 1 program of the night in both Total Viewers (4.42 million) and Adults 18-49 (0.47 rating).

[07/21/26 - 12:01 PM]
Netflix Top 10: Week of July 13 - "Little House on the Prairie" Journeys to No. 1 in This Week's Top 10
"The Hawk" - the sports comedy starring Will Ferrell as an infamous golf legend chasing a late-career comeback on the green - debuted in the No. 3 spot on the list, swinging to 4.8 million views.

[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.

[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.

[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.

[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.