DEADLIEST CATCH MAINTAINS NUMBER ONE RATINGS STREAK
-- With the Help of 'Swamp Loggers'; Discovery Ranks #1 on Tuesday --
The all-new episode of DEADLIEST CATCH on Tuesday, May 4 at 9PM earned a 2.57 HH/2.17 P25-54 AA%, making it the #1 primetime non-sports cable program for Persons/Men/Women 25-54, Persons/Men 18-49 and P2+ ratings and delivery. The series has taken cable's Tuesday night top spot for four weeks straight since premiering its sixth season on Tuesday, April 13. DEADLIEST CATCH was the #1 primetime cable telecast (no exclusions) for W25-54, while finishing #2 (no exclusions) among P/M25-54 and P/M18-49 only to NBA Playoffs on TNT.
The all-new episode of SWAMP LOGGERS at 10PM earned a 1.44 HH/1.07 P25-54 AA%, finishing at #4 among M25-54 and M18-49 in delivery. The episode posted double-digit gains in most key demos compared to the year-ago time slot (2Q09, TUE 10PM) and double-digit gains in all key demos when compared to network time slot performance (TUE 10PM), year to-date.
DEADLIEST CATCH beat out several broadcasters in key demos including ABC's Dancing with the Stars (M25-54, M18-49), CBS's The Good Wife (M25-54, M18-49) and NBC's The Biggest Loser (M25-54, M18-49).
The premiere telecast of SWAMP LOGGERS posted double-digit gains in most key demos, compared to the year-ago time slot (2Q09, TUE 10PM) as well as versus Discovery time slot performance (TUE 10PM), year-to-date.