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[05/18/10 - 11:04 AM]
Disney Channel Is TV's No. 1 Network in Total Day in Tweens 9-14 for the 3rd Straight Week
Disney Channel spins the numbers for the week of May 10-16.

[via press release from Disney Channel]

Weekly Ratings Highlights for May 10-May 16, 2010 - Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day in Tweens 9-14 for the 3rd Straight Week, and Sweeps Prime in Key Kids

"Good Luck Charlie," "Wizards of Waverly Place" and "The Suite Life on Deck" Claim the Week's Top 3 Telecasts on TV in Target Kids

"Phineas and Ferb" Stands as the Week's No. 1 Animated TV Series Among Both Kids 6-11 and Tweens 9-14 Two Weeks in a Row

Playhouse Disney's "Mickey Mouse Clubhouse" and "Handy Manny" Rank Among TV's Top 10 Programs in Target Kids 2-5 Demo

Week of May 10, 2010

Disney Channel was TV's No. 1 network in Total Day for the 3rd straight week in Tweens 9-14 (464,000/1.9 rating), and ranked No. 1 in Prime in Kids 6-11 (1.0 million/4.1 rating) and Tweens 9-14 (832,000/3.4 rating). In Prime, this week marked the net's 263rd consecutive win in Kids 6-11, and its 259th victory out of 260 weeks in Tweens 9-14.

"Good Luck Charlie," "Wizards of Waverly Place" and "The Suite Life on Deck" ranked as the week's Top 3 telecasts on TV in both Tweens 9-14 and Kids 6-11.

· In Tweens 9-14, Disney Channel delivered 4 of the week's Top 5 telecasts on TV: "Good Luck Charlie" (No. 1 - 1.4 million/5.9 rating, Sun., 8:30 - 8:55 p.m.), "Wizards of Waverly Place" (No. 2 - 1.3 million/5.3 rating, Fri., 8:30 - 9:00 p.m.), "The Suite Life on Deck" (No. 3 - 1.2 million/4.9 rating, Fri., 8:00 - 8:25 p.m.) and "Phineas and Ferb" (No. 5 - 1.2 million/4.8 rating, Fri., 9:00 - 9:30 p.m.)

· In Kids 6-11, Disney Channel held 4 of TV's Top 5 live-action telecasts: "Good Luck Charlie" (No. 1 - 1.6 million/6.4 rating, Sun., 8:30 - 8:55 p.m.), "The Suite Life on Deck" (No. 2 - 1.5 million/6.3 rating, Fri., 8:00 - 8:25 p.m.), "Wizards of Waverly Place" (No. 3 - 1.5 million/6.0 rating, Fri., 8:30 - 9:00 p.m.) and "Sonny With A Chance" (No. 5T - 1.4 million/5.6 rating, Sun., 8:00 - 8:30 p.m.).

· For the 2nd week in a row, "Phineas and Ferb" was the week's No. 1 animated TV series in both Kids 6-11 (1.1 million/4.3 rating) and Tweens 9-14 (889,000/3.7 rating).

· Playhouse Disney's "Mickey Mouse Clubhouse" (No. 9 - 588,000/3.5 rating) and "Handy Manny" (No. 10 - 558,000/3.4 rating) placed among the week's Top 10 programs on TV in target preschoolers aged 2-5.

Source: Nielsen Media Research (National Ratings, Live + Same Day, 5/10-5/16/10). Ranks based on 000s, then rating, unless otherwise noted. Excludes programs shorter than 5 minutes in duration.





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