DISCOVERY CHANNEL'S #1 TUESDAY NIGHT RATINGS STREAK CONTINUES
On Tuesday, May 18, 2010, Discovery Channel had the top two non-sports programs in cable among men (M25-54, M18-49), with all-new episodes of DEADLIEST CATCH and SWAMP LOGGERS. These programs helped make Discovery the #2 network in all of cable last night, among P/M25-54 and P/M18-49, second only to ESPN, hosting the NBA PLAYOFFS.
DEADLIEST CATCH has been the #1 non-sports program in primetime cable for six consecutive Tuesdays among P/M25-54 delivery, since its current season debuted on April 13. Last night's 9PM premiere episode earned a 2.34 HH / 1.98 P25-54 AA%, making it the #1 primetime (8P-11P) non-sports cable program for P/M25-54, P/M18-49, P2+ and P18+ ratings and delivery. The episode surpassed several primetime broadcast telecasts in key demos on May 18, including ABC's DANCING WITH THE STARS, CBS's THE GOOD WIFE and NBC's PARENTHOOD.
SWAMP LOGGERS was the #2 non-sports telecast in primetime cable last night, among M25-54/M18-49 in ratings and delivery. The 10PM premiere episode earned a 1.35 HH / 1.08 P25-54 AA%.