or


[05/24/10 - 01:59 PM]
'The Celebrity Apprentice' Season Finale Scores Strong Numbers Opposite 'Lost' Finale
NBC spins the numbers for Sunday, May 23.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' SEASON FINALE SCORES STRONG NUMBERS OPPOSITE 'LOST' FINALE

'CELEBRITY APPRENTICE' DELIVERS THE HIGHEST 18-49 RATING FOR ANY 'APPRENTICE' TELECAST SINCE MARCH 2009 AND BIGGEST OVERALL VIEWERSHIP FOR ANY 'APPRENTICE' SINCE MARCH 2008

IN LIVE FINALE, DONALD TRUMP NAMES BRET MICHAELS THIS YEAR'S 'CELEBRITY APPRENTICE'

UNIVERSAL CITY, Calif. - May 24, 2010 - Last night, the season finale of "The Celebrity Apprentice" scored the highest adult 18-49 rating for any "Apprentice" telecast since March 2009 and attracted the biggest overall viewership for any "Apprentice" since March 2008, despite competition from the series finale of "Lost," according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the two-hour finale of "The Celebrity Apprentice" (3.4 rating, 9 share in adults 18-49, 9.3 million viewers overall) delivered the highest 18-49 rating for any telecast of "The Apprentice" since Sunday, March 1, 2009 (the premiere of last year's cycle of "Celebrity Apprentice") and the biggest overall viewership for any "Apprentice" since Thursday, March 27, 2008 (the finale of that cycle of "Celebrity Apprentice").

Despite competition from the series finale of ABC's "Lost," last night's "Celebrity Apprentice," in which Donald Trump named Bret Michaels this year's Celebrity Apprentice, was the top-scoring finale in both adults 18-49 and total viewers among the three "Apprentice" cycles to run on Sunday night. Last night's "Celebrity Apprentice" finale was up 10 percent in adults 18-49 and 6 percent in total viewers versus last year's finale (a 3.1/9 in 18-49 and 8.8 million viewers overall from 8-11 p.m. on Sunday, May 10, 2009).

Versus last week's "Celebrity Apprentice," last night's finale jumped 48 percent in 18-49 rating (3.4 vs. 2.3) and 50 percent or 3.1 million persons in total viewers (9.3 million vs. 6.2 million). From its first half-hour to its fourth, "Celebrity Apprentice" increased by 23 percent in 18-49 rating (to a 3.7 from a 3.0) and by 23 percent or nearly 1.9 million persons in total viewers (10.3 million vs. 8.4 million), despite competition from the "Lost" finale. In its time period, "The Celebrity Apprentice" ranked #2 among the major networks in adults 18-49 (tie), adults 25-54, total viewers and other key demos.

Last night from 7-8 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.2 million viewers overall) ranked #2 in adults 18-49 among the major networks in the time period (pending updates) ahead of CBS's "60 Minutes" and Fox's comedies. In total viewers, this was the top Sunday "Dateline" since April 18.

Sunday from 8-9 p.m. ET, "Minute To Win It" (1.7/5 in 18-49, 5.6 million viewers overall) built on its lead-in by 55 percent in adults 18-49. "Minute" grew from half-hour to half-hour by 27 percent in adults 18-49 (to a 1.9 from a 1.5) and by 25 percent in total viewers (to 6.3 million from 5.0 million). The 10 regular-slot telecasts of "Minute To Win It" have all grown substantially from half-hour to half-hour, increasing an average 25 percent in adults 18-49 and 22 percent in total viewers.

Preliminary 18-49 averages for Sunday night are: ABC, 4.8/14; NBC, 2.4/7; Fox, 2.2/6; and CBC, 1.5/4. In overall total viewers, May 23 preliminary results are: ABC, 11.4 million; CBS, 9.1 million; NBC, 7.4 million; Fox, 4.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [may 2010]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)
· LOST (ABC)
· MINUTE TO WIN IT (GSN)





most recent ratings | view all posts
[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.

[05/18/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC, "Grey's Anatomy" Claim Demo Crown
The Alphabet's drama finales inch past CBS's mix of repeats and originals last night.

[05/17/18 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos; CBS Wins in Total Viewers
"Empire" and "Survivor: Ghost Island" power their respective networks in said categories.

[05/16/18 - 10:35 AM]
Disney Junior's "Mission Force One" Soars to Season Highs
Disney Channel further spins the numbers for Monday, May 7.

[05/16/18 - 08:13 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demo Race
The Alphabet wins the night among adults 18-49 while the "NCIS" fueled CBS tops total viewers.

[05/16/18 - 07:51 AM]
NBA on ESPN: Highest-Rated Eastern Conference Finals Game 2 in Six Years
ESPN spins the numbers for Tuesday, May 15.

[05/15/18 - 12:01 PM]
"Famous in Love" Grows to Another Season High and Its No. 2 Telecast Ever Across Key Demos
Freeform further spins the numbers for Wednesday, May 9.

[05/15/18 - 08:17 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts Once Again
The Peacock wins the night among adults 18-49 as well as total viewers.

[05/14/18 - 12:43 PM]
"Harry & Meghan: A Royal Romance" on Lifetime Debuts as Cable's Best Original Movie of the Year in Key Demos
Lifetime spins the numbers for Sunday, May 13.

[05/14/18 - 08:34 AM]
NBA on ABC: Highest-Rated NBA Eastern Conference Finals Game 1 Since 2015
ESPN spins the numbers for Sunday, May 13.

[05/14/18 - 08:19 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Remain Demo Champs
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[05/13/18 - 11:07 AM]
Saturday's Broadcast Ratings: NHL Playoffs Top Demos for NBC
The Peacock leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[05/12/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"Blue Bloods" and "Hawaii Five-0" both lead the night among adults 18-49.