or


[05/24/10 - 01:59 PM]
'The Celebrity Apprentice' Season Finale Scores Strong Numbers Opposite 'Lost' Finale
NBC spins the numbers for Sunday, May 23.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' SEASON FINALE SCORES STRONG NUMBERS OPPOSITE 'LOST' FINALE

'CELEBRITY APPRENTICE' DELIVERS THE HIGHEST 18-49 RATING FOR ANY 'APPRENTICE' TELECAST SINCE MARCH 2009 AND BIGGEST OVERALL VIEWERSHIP FOR ANY 'APPRENTICE' SINCE MARCH 2008

IN LIVE FINALE, DONALD TRUMP NAMES BRET MICHAELS THIS YEAR'S 'CELEBRITY APPRENTICE'

UNIVERSAL CITY, Calif. - May 24, 2010 - Last night, the season finale of "The Celebrity Apprentice" scored the highest adult 18-49 rating for any "Apprentice" telecast since March 2009 and attracted the biggest overall viewership for any "Apprentice" since March 2008, despite competition from the series finale of "Lost," according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the two-hour finale of "The Celebrity Apprentice" (3.4 rating, 9 share in adults 18-49, 9.3 million viewers overall) delivered the highest 18-49 rating for any telecast of "The Apprentice" since Sunday, March 1, 2009 (the premiere of last year's cycle of "Celebrity Apprentice") and the biggest overall viewership for any "Apprentice" since Thursday, March 27, 2008 (the finale of that cycle of "Celebrity Apprentice").

Despite competition from the series finale of ABC's "Lost," last night's "Celebrity Apprentice," in which Donald Trump named Bret Michaels this year's Celebrity Apprentice, was the top-scoring finale in both adults 18-49 and total viewers among the three "Apprentice" cycles to run on Sunday night. Last night's "Celebrity Apprentice" finale was up 10 percent in adults 18-49 and 6 percent in total viewers versus last year's finale (a 3.1/9 in 18-49 and 8.8 million viewers overall from 8-11 p.m. on Sunday, May 10, 2009).

Versus last week's "Celebrity Apprentice," last night's finale jumped 48 percent in 18-49 rating (3.4 vs. 2.3) and 50 percent or 3.1 million persons in total viewers (9.3 million vs. 6.2 million). From its first half-hour to its fourth, "Celebrity Apprentice" increased by 23 percent in 18-49 rating (to a 3.7 from a 3.0) and by 23 percent or nearly 1.9 million persons in total viewers (10.3 million vs. 8.4 million), despite competition from the "Lost" finale. In its time period, "The Celebrity Apprentice" ranked #2 among the major networks in adults 18-49 (tie), adults 25-54, total viewers and other key demos.

Last night from 7-8 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.2 million viewers overall) ranked #2 in adults 18-49 among the major networks in the time period (pending updates) ahead of CBS's "60 Minutes" and Fox's comedies. In total viewers, this was the top Sunday "Dateline" since April 18.

Sunday from 8-9 p.m. ET, "Minute To Win It" (1.7/5 in 18-49, 5.6 million viewers overall) built on its lead-in by 55 percent in adults 18-49. "Minute" grew from half-hour to half-hour by 27 percent in adults 18-49 (to a 1.9 from a 1.5) and by 25 percent in total viewers (to 6.3 million from 5.0 million). The 10 regular-slot telecasts of "Minute To Win It" have all grown substantially from half-hour to half-hour, increasing an average 25 percent in adults 18-49 and 22 percent in total viewers.

Preliminary 18-49 averages for Sunday night are: ABC, 4.8/14; NBC, 2.4/7; Fox, 2.2/6; and CBC, 1.5/4. In overall total viewers, May 23 preliminary results are: ABC, 11.4 million; CBS, 9.1 million; NBC, 7.4 million; Fox, 4.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [may 2010]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)
· LOST (ABC)
· MINUTE TO WIN IT (GSN)





most recent ratings | view all posts
[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.

[06/24/16 - 09:01 AM]
Thursday's Broadcast Ratings: "Big Brother" Sparks CBS Victory
The Eye claims the top spot in both total viewers and adults 18-49.

[06/23/16 - 08:30 AM]
Wednesday's Broadcast Ratings: "Big Brother" Returns on Top for CBS
The Eye snags the top spot in both total viewers and adults 18-49.

[06/22/16 - 12:23 PM]
OWN's New Original Drama Series "Greenleaf" Premieres as #1 Series Debut in Network History with Over 3 Million Viewers
OWN spins the numbers for Tuesday, June 21.

[06/22/16 - 08:55 AM]
Tuesday's Broadcast Ratings: NBC Tops Charts with "America's Got Talent"
The Peacock easily wins the night in both total viewers and adults 18-49.

[06/21/16 - 10:16 AM]
28.3 Million Tune-In for 116th U.S. Open Championship Presented by FOX Sports
FOX Sports spins the numbers for Sunday, June 19.

[06/21/16 - 08:56 AM]
Monday's Broadcast Ratings: "American Ninja Warrior" Powers NBC to Victory
The Peacock wins the night in both total viewers and adults 18-49.

[06/21/16 - 07:43 AM]
GSN's "Skin Wars: Fresh Paint" Delivers Network's Highest Competitive Reality Series Premiere Ever Among Key Female Demos
GSN further spins the numbers for Wednesday, June 15.

[06/20/16 - 12:07 PM]
Freeform's "Baby Daddy" Grows for 2nd Straight Week to Near 1-Year Highs in Total Viewers and Key Demographics
Freeform further spins the numbers for Wednesday, June 15.

[06/20/16 - 11:23 AM]
ABC's 2016 NBA Finals Game 7 Draws 30.8 Million - Biggest Game Since 1998
ABC spins the numbers for Sunday, June 19.