or


[05/24/10 - 01:59 PM]
'The Celebrity Apprentice' Season Finale Scores Strong Numbers Opposite 'Lost' Finale
NBC spins the numbers for Sunday, May 23.

[via press release from NBC]

'THE CELEBRITY APPRENTICE' SEASON FINALE SCORES STRONG NUMBERS OPPOSITE 'LOST' FINALE

'CELEBRITY APPRENTICE' DELIVERS THE HIGHEST 18-49 RATING FOR ANY 'APPRENTICE' TELECAST SINCE MARCH 2009 AND BIGGEST OVERALL VIEWERSHIP FOR ANY 'APPRENTICE' SINCE MARCH 2008

IN LIVE FINALE, DONALD TRUMP NAMES BRET MICHAELS THIS YEAR'S 'CELEBRITY APPRENTICE'

UNIVERSAL CITY, Calif. - May 24, 2010 - Last night, the season finale of "The Celebrity Apprentice" scored the highest adult 18-49 rating for any "Apprentice" telecast since March 2009 and attracted the biggest overall viewership for any "Apprentice" since March 2008, despite competition from the series finale of "Lost," according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

Last night from 9-11 p.m. ET, the two-hour finale of "The Celebrity Apprentice" (3.4 rating, 9 share in adults 18-49, 9.3 million viewers overall) delivered the highest 18-49 rating for any telecast of "The Apprentice" since Sunday, March 1, 2009 (the premiere of last year's cycle of "Celebrity Apprentice") and the biggest overall viewership for any "Apprentice" since Thursday, March 27, 2008 (the finale of that cycle of "Celebrity Apprentice").

Despite competition from the series finale of ABC's "Lost," last night's "Celebrity Apprentice," in which Donald Trump named Bret Michaels this year's Celebrity Apprentice, was the top-scoring finale in both adults 18-49 and total viewers among the three "Apprentice" cycles to run on Sunday night. Last night's "Celebrity Apprentice" finale was up 10 percent in adults 18-49 and 6 percent in total viewers versus last year's finale (a 3.1/9 in 18-49 and 8.8 million viewers overall from 8-11 p.m. on Sunday, May 10, 2009).

Versus last week's "Celebrity Apprentice," last night's finale jumped 48 percent in 18-49 rating (3.4 vs. 2.3) and 50 percent or 3.1 million persons in total viewers (9.3 million vs. 6.2 million). From its first half-hour to its fourth, "Celebrity Apprentice" increased by 23 percent in 18-49 rating (to a 3.7 from a 3.0) and by 23 percent or nearly 1.9 million persons in total viewers (10.3 million vs. 8.4 million), despite competition from the "Lost" finale. In its time period, "The Celebrity Apprentice" ranked #2 among the major networks in adults 18-49 (tie), adults 25-54, total viewers and other key demos.

Last night from 7-8 p.m. ET, "Dateline NBC" (1.1/4 in 18-49, 5.2 million viewers overall) ranked #2 in adults 18-49 among the major networks in the time period (pending updates) ahead of CBS's "60 Minutes" and Fox's comedies. In total viewers, this was the top Sunday "Dateline" since April 18.

Sunday from 8-9 p.m. ET, "Minute To Win It" (1.7/5 in 18-49, 5.6 million viewers overall) built on its lead-in by 55 percent in adults 18-49. "Minute" grew from half-hour to half-hour by 27 percent in adults 18-49 (to a 1.9 from a 1.5) and by 25 percent in total viewers (to 6.3 million from 5.0 million). The 10 regular-slot telecasts of "Minute To Win It" have all grown substantially from half-hour to half-hour, increasing an average 25 percent in adults 18-49 and 22 percent in total viewers.

Preliminary 18-49 averages for Sunday night are: ABC, 4.8/14; NBC, 2.4/7; Fox, 2.2/6; and CBC, 1.5/4. In overall total viewers, May 23 preliminary results are: ABC, 11.4 million; CBS, 9.1 million; NBC, 7.4 million; Fox, 4.7 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [may 2010]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)
· APPRENTICE, THE (NBC)
· DATELINE NBC (NBC)
· LOST (ABC)
· MINUTE TO WIN IT (GSN)









most recent ratings | view all posts
[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.

[06/30/15 - 08:41 AM]
NBC Wins Monday, As "Ninja" and "The Island" Grow Week to Week
NBC spins the numbers for Monday, June 29.

[06/30/15 - 08:29 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Win Tight Race with ABC
The Peacock wins the night in both total viewers and adults 18-49.

[06/29/15 - 11:31 AM]
USA Network's Award-Winning "Mr. Robot" Debuts to Strong Ratings in Key Demos and Total Viewers
USA further spins the numbers for Wednesday, June 24.

[06/29/15 - 09:05 AM]
ABC Family's "Baby Daddy" Soars to Season and Multi-Month Highs in Total Viewers and Target Demographics
ABC Family further spins the numbers for Wednesday, June 24.

[06/29/15 - 08:51 AM]
Live + 7 Day Ratings: ABC's "The Whispers" Increases Its Playback Growth to 90% in Week 2 Among Adults 18-49
ABC further spins the numbers for Monday, June 8.

[06/29/15 - 08:37 AM]
"Dateline NBC" Jumps 50% or 1.5 Million Persons Week to Week in Total Viewers
NBC spins the numbers for Sunday, June 28.

[06/29/15 - 08:30 AM]
"Celebrity Family Feud" and "BattleBots" Drive ABC to a Sunday Night Victory
ABC spins the numbers for Sunday, June 28.

[06/29/15 - 08:19 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Celebrity Family Feud"
Week two of the game show holds off the Sunday premiere of "Big Brother" on CBS.