or


[05/25/10 - 09:11 AM]
ABC Wins with Dwts/The Bachelorette Grows Its Audience Year to Year
ABC spins the numbers for Monday, May 24.

[via press release from ABC]

ABC Wins with DWTS/The Bachelorette Grows its Audience Year to Year

Some early points on ABC's Monday, ahead of the regular press release.

ABC qualified as most-watched TV network for the 10th consecutive week (all 4 Mondays of the May Sweep). ABC built its overall Monday audience from the year-ago night for the 9th time in 10 weeks.

From 8-9pm, ABC's Monday finale of Dancing with the Stars ranked #1 in its time period among both Total Viewers and Adults 18-49 for the 10th week in a row (on each telecast of its 10th Season), leading its nearest competition by 10.7 million viewers (19.1 million vs. 8.4 million - Fox's 24 series finale) and by 18% in Adults 18-49 (4.0/12 vs. 3.4/10 - CBS' How I Met Your Mother/Rules of Engagement). The ABC dancing performance show qualified as Monday's most-watched television series overall for the 10th week running. Based on final projections, DWTS generated its most-watched season ever.

From 9-11pm, the 6th-season premiere of The Bachelorette earned second place against its broadcast competition among Total Viewers (9.2 million viewers) and Adults 18-49 (2.8/8), while ranking #1 in its 2-hour slot among its core audience of Women 18-34 (3.8/11). In addition, The Bachelorette finished as the #1 TV series in the 10 o'clock hour, beating the season finale of CBS' veteran drama, CSI: Miami among Adults 18-34 (2.4/7 vs. 2.3/7), Women 18-34 (3.8/11 vs. 2.9/8) and Women 18-49 (4.2/11 vs. 3.9/10). Retaining nearly all of its DWTS lead-in (97%) among Women 18-34 (3.8/11 vs. 3.9/12), The Bachelorette posted ABC's highest rating in the time-slot in 6 weeks - since 4/12/10. The Bachelorette was up over its year ago season premiere by 6% in Total Viewers (9.2 million vs. 8.7 million on 5/18/09).

Quick Take for Monday, May 24, 2010 (Fast Affiliate Live + Same Day Program Ratings)

ABC is No. 1 in Viewers on the Night in the Final 10 Weeks of the Season, While Standing as the Most-Watched Net on All 4 Mondays in May

ABC's "Dancing with the Stars" Wins its Time Slot in Viewers and Adults 18-49 and Stands as Monday's Most-Watched Television Series in All 10 of its Telecast

Opposite Season Finales on CBS, NBC and Fox, ABC's Season Premiere of "The Bachelorette" Leads its 2-Hour Time Slot Among its Core Audience of Women 18-34

"The Bachelorette" Is Up Over its Year-Ago Premiere in Total Viewers

Monday Night (8:00-11:00 p.m.)

ABC qualified as the most-watched TV network (12.5 million) for the 10th consecutive week (all 4 Mondays of the May Sweep). ABC built its overall Monday audience from the year-ago night for the 9th time in 10 weeks.

"Dancing with the Stars" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's Monday finale of "Dancing with the Stars" ranked No. 1 in its time period among both Total Viewers and Adults 18-49 for the 10th week in a row (on each telecast of its 10th Season), leading its nearest competition by 10.7 million viewers (19.1 million vs. 8.4 million - Fox's "24" series finale) and by 18% in Adults 18-49 (4.0/12 vs. 3.4/10 - CBS' "How I Met Your Mother"/"Rules of Engagement"). The ABC dancing performance show qualified as Monday's most-watched television series overall for the 10th week running. Based on final projections, "DWTS" generated its most-watched season ever.

"The Bachelorette" (9:00-11:00 p.m.)

From 9:00-11:00 p.m., the 6th-season premiere of "The Bachelorette" earned second place against its broadcast competition among Total Viewers (9.2 million) and Adults 18-49 (2.8/8), while ranking No. 1 in its 2-hour slot among its core audience of Women 18-34 (3.8/11). In addition, "The Bachelorette" finished as the No. 1 TV series in the 10 o'clock hour, beating the season finale of CBS' veteran drama, "CSI: Miami," among Adults 18-34 (2.4/7 vs. 2.3/7), Women 18-34 (3.8/11 vs. 2.9/8) and Women 18-49 (4.2/11 vs. 3.9/10).

· Retaining nearly all of its "DWTS" lead-in (97%) among Women 18-34 (3.8/11 vs. 3.9/12), "The Bachelorette" posted ABC's highest rating in the time-slot in 6 weeks - since 4/12/10. "The Bachelorette" was up over its year ago season premiere by 6% in Total Viewers (9.2 million vs. 8.7 million on 5/18/09).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Ratings, Live + Same Day Program Ratings), 5/24/10.





  [may 2010]  
S
M
T
W
T
F
S
      


· 24 (FOX)
· BACHELORETTE, THE (ABC)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· HOW I MET YOUR MOTHER (CBS)
· RULES OF ENGAGEMENT (CBS)





most recent ratings | view all posts
[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.