NICKELODEON'S TRUE JACKSON, VP'S TV MOVIE TALLIES MORE THAN 3 MILLION TOTAL VIEWERS, TAKES BASIC CABLE'S TOP SPOT IN TIME PERIOD

SpongeBob SquarePants and iCarly also Score, Rank as Basic Cable's Top Two Entertainment Telecasts for Week

NEW YORK - May 25, 2010 - Nickelodeon notched another weekly ratings win as basic cable's top total day network, driven by the True Jackson, VP TV movie, "Trapped in Paris" (Saturday, 8 -9 p.m.), which secured basic cable's top spot in its time period, averaging 3.4 million total viewers. The hour-long movie also was the number-one telecast on all TV in its time period with kids 2-11(5.2/1.9 million, +41%), kids 6-11 (6.8/1.5 million, +62%) and tweens 9-14 (6.1/1.3 million, +85%).

Nick's weekly ratings performance also was highlighted by top-ranking SpongeBob SquarePants (4.0 million) and iCarly (3.7 million), which took basic cable's top two entertainment spots among total viewers for the week. Year to date, SpongeBob SquarePants ranks as the number-one series with kids 2-11 and iCarly ranks as the number-one live-action series with kids 2-11.

Nickelodeon closed the week (5/17/10-5/23/10) as basic cable's number-one network in total day with total viewers (2.1 million), kids 2-11(3.4/1.2 million) and kids 6-11 (2.7/592,000). The net also drew the week's top two telecasts with kids 2-11, with iCarly taking the top spot, followed by SpongeBob SquarePants.

In True Jackson's "Trapped in Paris" one-hour television movie, True and Lulu must use planes, trains, and automobiles to get to Paris, after the fashion industry's youngest VP accidentally places Mrs. Madigan's wedding ring in a dress pocket and sends it to Paris.

Additionally, animated hits SpongeBob SquarePants and The Penguins of Madagascar were the top two animated series, respectively, for the week on broadcast and basic cable with kids 2-11 and were also basic cable's top two animated series with total viewers for the week.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).