or


[10/11/10 - 11:06 AM]
Live Plus 7 Generates Even Bigger Premiere Week Growth for CBS
CBS further spins the numbers for the week of September 20-26.

[via press release from CBS]

LIVE PLUS 7 GENERATES EVEN BIGGER PREMIERE WEEK GROWTH FOR CBS

"Hawaii Five-0" and "The Mentalist" Are the Most Played Back Shows on DVR of All Time

"Hawaii Five-0" Adds +3.4 Million Viewers and Grows to a 5.0 in Adults 18-49

DVR Playback Delivers CBS an Additional +12% in Viewers and +15% in Adults 18-49 During Premiere Week

Seven CBS Programs See Audience Gains of More than +2 Million Viewers and Five Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

"Hawaii Five-0," "The Big Bang Theory," "CSI," "The Mentalist" and "Criminal Minds" Are CBS's Biggest Playback Gainers in Adults 18-49

CBS, which grew its audience and dominated premiere week in all key ratings measures, saw even more dramatic growth when factoring in live plus 7-day playback for the first week of the 2010-2011 season ending Sept. 26.

CBS gained +1.54 million viewers over its live plus same day average (+12%), an additional half a rating point in adults 18-49 (+15%) and seven tenths of a rating point in adults 25-54 (+16%). The live plus 7 additions hiked CBS's year-to-year premiere week growth from +6% to +8% in viewers, from +3% to +6% in adults 18-49 and from +5% to +9% in adults 25-54.

HAWAII FIVE-0 and THE MENTALIST were the most played back shows ever as CBS's freshman drama HAWAII FIVE-0 gained an additional +3.4 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST added +3.2 million more viewers (and +1.0 ratings points in adults 18-49).

"It was an extraordinary first week of the season for the DVR and CBS prime time programming. The playback audience for HAWAII FIVE-0 alone exceeds the population of Chicago, the third largest city in the U.S.," said David Poltrack, Chief Research Officer, CBS and President, CBS VISION.

"The DVR continues to influence viewing habits and redefine how we analyze ratings. Growth in DVR penetration adds more viewers to the network audience. Premiere week playback is up an extraordinary +17% over last year. Today's full audience report clearly shows how the technology is benefitting CBS and network television-delivering bigger audiences and more demos, both of which enhance the currency of commercial ratings. The industry can no longer count on their accustomed overnight scorecards to fully evaluate the performance of television programs. Patience will be the rule, as the total audience of a television program will not be known until all the data is in, approximately two weeks after a program airs," added Poltrack.

DVR 7-Day Playback Lift to CBS Television Network:

Viewers: 18-49 25-54

Live Plus Same Day Premiere Week Avg. 12.51m 3.3 4.3

Live Plus 7-Day Premiere Week Avg 14.06m 3.8 5.0

+1.55m +0.5 +0.7

+12% +15% +16%

Among viewers, CBS had seven programs increase their audience by two million viewers or more. CBS was the only network with any program gaining three million viewers or more (HAWAII FIVE-0 and THE MENTALIST).

Among adults 18-49, CBS had five programs increase by a full rating point or more.

Additionally, CBS had another 12 programs with audience gains of one million viewers or more and another 13 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:

CBS programs with lifts of two million viewers or more:

· HAWAII FIVE-0 (+3.37m to 17.59m)

· THE MENTALIST (+3.21m to 18.75m)

· CSI (+2.47m to 17.20m)

· CRIMINAL MINDS (+2.43m to 16.60m)

· NCIS (+2.31m to 21.73m)

· THE BIG BANG THEORY (+2.27m to 16.33m)

· BLUE BLOODS (+2.22m to 15.25m)

CBS programs with lifts of a full rating point or more in adults 18-49:

· HAWAII FIVE-0 (+1.1 to 5.0)

· THE BIG BANG THEORY (+1.1 to 6.0)

· CSI (+1.0 to 4.4)

· THE MENTALIST (+1.0 to 4.4)

· CRIMINAL MINDS (+1.0 to 5.0)

CBS programs with lifts of a full rating point or more in adults 25-54

· HAWAII FIVE-0 (+1.5 to 6.8)

· THE MENTALIST (+1.2 to 5.8)

· THE BIG BANG THEORY (+1.2 to 7.1)

· CRIMINAL MINDS (+1.2 to 6.3)

· NCIS (+1.1 to 6.8)

· CSI (+1.1 to 5.8)

· TWO AND A HALF MEN (+1.0 to 7.1)

THE TOP 15 MOST PLAYED BACK PROGRAMS OF PREMIERE WEEK 2010

Rank Program Title Net Viewer Lift

1 HAWAII FIVE-0 CBS 3,374

2 MENTALIST, THE CBS 3,213

3 GREY'S ANATOMY ABC 2,946

4 MODERN FAMILY ABC 2,774

5 HOUSE FOX 2,594

6 EVENT NBC 2,546

7 CSI CBS 2,468

8 CRIMINAL MINDS CBS 2,434

9 NCIS CBS 2,308

10 CASTLE ABC 2,269

11 THE BIG BANG THEORY CBS 2,268

12 GLEE FOX 2,248

13 BLUE BLOODS CBS 2,224

14 DESPERATE HOUSEWIVES ABC 2,102

15 BONES FOX 2,076





  [october 2010]  
S
M
T
W
T
F
S
     


· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· BONES (FOX)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· EVENT, THE (NBC)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· NCIS (CBS)
· TWO AND A HALF MEN (CBS)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.