Primetime Ratings Report
For the week of October 11, 2010
(Based on National Live + Same Day Program Ratings)
ABC is No. 2 for the Week in Viewers and No. 1 in Key Women
"DWTS" is America's Most-Watched TV Show for the 4th Week in a Row, While "Modern Family" is TV's No. 1 Scripted Series in Adults 18-49
ABC Stands as Monday's Most-Watched Network for the 4th Week in a Row
Season to Date, "DWTS" is Up by 18% in Viewers and by 21% in Adults 18-49
"Castle" is Monday's Only Broadcast Show to Grow Week to Week in Adults 18-49
The Only Net to Grow, ABC Posts Strong Year-to-Year Tuesday Increases
"No Ordinary Family" Scores Against Stiff Competition on Tuesday at 8pm,
Improving its Slot on Average by 4.1 Million Viewers and by 80% in Adults 18-49
Up Week to Week and Year to Year, "DWTS: The Results" is No. 1 in its Time Slot
ABC's "Detroit 1-8-7" Outdraws NBC's "Parenthood" for the 4th Week Running
"Modern Family" is Wednesday's No. 1 TV Show for the 4th Week in a Row
"The Middle" Continues to Top its Year-Ago Results Despite its Earlier Time Slot
ABC's Freshman "Better with You" Beats NBC's Rookie "Undercovers" by 40%
Building Nicely Over the Same Point Last Season, "Modern Family" Marks its
2nd-Highest-Ever Young Adult Ratings and Hits a Series High in Women 18-34
"Cougar Town" Gains for the 2nd Straight Week in Viewers and Young Adults
ABC News' "A Special Edition of 20/20" on the Chilean Mine Rescue Attracts
The Network's Biggest Audience in Wednesday's 10 O'clock Hour in 10 Months
Surging Over its Lead-in and Shooting to the Top of its Time Period, ABC's
"Grey's" is Thursday's No. 1 TV Show in Adults 18-49 for the 4th Straight Week
Growing its Young Adult Audience for the 2nd Consecutive Week, ABC's
"Private Practice" Marks its Best Results Since its September Season Opener
"Desperate Housewives" Stands as Sunday's No. 1
Entertainment Program in Adults 18-49 for the 3rd Week in a Row
"Brothers & Sisters" Beats CBS' "CSI: Miami" in Adults 18-34 and in All Key Women
WEEK No. 4:
During the week of October 11, 2010, ABC took second place among Total Viewers (8.8 million), while ranking No. 1 with key Women: W18-34 (2.5/8) and W18-49 (3.1/9-tie). The Net ranked No. 1 among Women 18-34 for the 4th time in 4 weeks this season.
Rankings: ABC's "Modern Family" stood as the No. 1 scripted TV show during the week for the 2nd week in a row in Adults 18-49, while "Grey's Anatomy" ranked as the week's No. 1 drama in young adults. ABC once again delivered more Top 10 TV shows than any other network, placing 4 of the weekly Top 10 in Adults 18-49: "Modern Family" - No. 3 (No. 1 scripted show), "Grey's Anatomy" - No. 5 (No. 1 drama), "Dancing with the Stars" - No. 9 (No. 1 unscripted series for the 4th consecutive week) and "Desperate Housewives" - No. 10. For the 4th straight week this season, ABC's "Dancing with the Stars" qualified as America's most-watched TV show overall.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
ABC stood as the most-watched network on Monday night for the 4th week in a row. During prime, ABC bettered CBS by a 6.2 million viewers (16.6 million vs. 10.4 million) and by 3% in Adults 18-49 (3.6/8 vs. 3.5/9).
· Growing its Monday results year to year for the 4th straight week, ABC was up over the same night last season by 2.1 million viewers and by 13% in Adults 18-49 (14.5 million and 3.2/8 on 10/12/09).
"Dancing with the Stars" (8:00-10:01 p.m.)
ABC's "Dancing with the Stars" won its 2-hour time-slot for the 4th time in 4 weeks with Total Viewers and across all key Women demos (W18-34/W18-49/W25-54). "DWTS" topped CBS' original comedy block by 9.3 million viewers (19.5 million vs. 10.2 million) and by 11% in Adults 18-49 (4.0/10 vs. 3.6/9).
· Season to date, "DWTS" is improving substantially over its year-ago averages by 3.3 million viewers (20.7 million vs. 17.4 million) and by 21% among Adults 18-49 (4.6/12 vs. 3.8/9).
"Castle" (10:01-11:00 p.m.)
Standing as Monday's only network program to grow week to week among young adults, ABC's "Castle" turned in its most-competitive performance ever against CBS' high-profile reboot, "Hawaii Five-0," in both Total Viewers (10.66 million vs. 10.70 million) and Adults 18-49 (2.7/8 vs. 3.1/8). In addition, "Castle" outperformed the CBS drama for the first time among Adults 18-34 (+18% - 2.0/6 vs. 1.7/5).
· ABC's "Castle" beat NBC's "Chase" by its largest margins to date in both Total Viewers (+118% - 10.7 million vs. 4.9 million) and Adults 18-49 (+80% - 2.7/8 vs. 1.5/4).
· "Castle" was up over its performance on the same night last year for the 4th consecutive telecast, growing by 9% in Total Viewers and by 17% in Adults 18-49 (9.8 million and 2.3/6 on 10/12/09). In fact, compared to the same point last season, "Castle" is up by 1.3 million viewers (11.4 million vs. 10.1 million) and by 12% in Adults 18-49 (2.9/8 vs. 2.6/7).
Bolstered by its new Tuesday schedule, ABC tallied strong year-to-year gains for the 3rd consecutive week, building on the same night last year (10/13/09) by 1.4 million viewers (10.3 million vs. 8.9 million) and by 14% in Adults 18-49 (2.5/7 vs. 2.2/6). In fact ABC was the only net to see its Tuesday numbers improve year to year in viewers and young adults.
· ABC qualified as the 2nd-most-watched network overall on Tuesday to CBS, outdrawing Fox by 2.2 million viewers (8.1 million) and NBC by 4.0 million viewers (6.3 million).
"No Ordinary Family" (8:00-9:00 p.m.)
In one of the most competitive hours on TV this season (opposite Fox's "Glee," CBS' "NCIS" and NBC's "The Biggest Loser"), ABC freshman "No Ordinary Family" topped NBC's time-period established "The Biggest Loser" by 1.0 million viewers (7.7 million vs. 6.7 million). Building audience in the opening hour of the evening, self-starter "No Ordinary Family" increased in Total Viewers (+5% - 7.5 million to 7.9 million) and Adults 18-49 (+9% - 2.2/6 to 2.4/6) from its first half-hour to its second half-hour.
· Growing its time slot by wide margins year to year on all 3 of its telecasts, on average "No Ordinary Family" is improving the hour for ABC by 4.1 million viewers and by 80% in Adults 18-49 from the same point last season.
"Dancing with the Stars: The Results Show" (9:00-10:01 p.m.)
Building on its lead-in and picking up audience throughout its telecast against tough competition, ABC's "Dancing with the Stars: The Results Show" finished No. 1 in its hour among Total Viewers (16.1 million) and Adults 18-49 (3.5/9-tie), while also ranking a dominant No. 1 among Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). In addition, the show held big advantages over its unscripted competition in the time period, defeating "The Biggest Loser" (7.4 million and 2.9/7) by 8.7 million viewers and by 21% in Adults 18-49. Reality star Mike "The Situation" Sorrentino was the fourth celebrity eliminated from the dance competition this season.
· "DWTS: The Results Show" was up week to week among young adults: AD18-34 (+18% - 2.6/7 vs. 2.2/6) and AD18-49 (+6% - 3.5/9 vs. 3.3/9).
· The ABC dancing results show continues to trend well ahead of its year-ago performance, up on average this season by 4.0 million viewers and by 36% in Adults 18-49 from the same point a year ago.
"Detroit 1-8-7" (10:01-11:00 p.m.)
Opposite CBS' sophomore "The Good Wife," ABC's freshman "Detroit 1-8-7" was once again the 2nd-most-watched TV show in the 10 o'clock hour, outdrawing NBC's sophomore drama "Parenthood" for the 4th consecutive week (+2.3 million viewer advantage - 7.0 million vs. 4.7 million). The new ABC series also beat out its NBC drama competition for the 4th week running with key Men (M18-49/M25-54).
Continuing to generate year-to-year improvement on the evening, ABC increased its numbers over the same Wednesday last year (10/14/09) by 12% in Total Viewers (7.6 million vs. 6.8 million) and by 17% in Adults 18-49 (2.7/8 vs. 2.3/7). In fact, it was ABC's 3rd time in 3 nights this week to grow over the year-ago evening.
· Producing its 2nd straight week of Adult 18-49 growth, the Net was up 8% over the prior Wednesday, hitting its best number since season-premiere Wednesday on 9/22/10.
"The Middle" (8:00-8:30 p.m.)
At 8:00 p.m., ABC's "The Middle" (8.0 million) stood as the 2nd-most-watched TV show overall in the half-hour to CBS' "Survivor: Nicaragua," outdrawing Fox's "Hell's Kitchen" by 2.0 million viewers (6.0 million) and NBC's "Undercovers" by 2.2 million viewers (5.8 million). The sophomore comedy once again boosted its time-period for ABC, growing the half-hour by 1.8 million viewers (8.0 million vs. 6.2 million) and by 56% in Adults 18-49 (2.5/8 vs. 1.6/5), from the year-ago night.
· On average this season, "The Middle" is up from its performance at this point last year (when it had the advantage of airing at 8:30 p.m. with higher overall viewing levels) in both viewers (+10%) and young adults (+8%).
"Better with You" (8:30-9:30 p.m.)
Showing solid lead-in retention for ABC at 8:30 p.m. (84%), "Better with You" continued to overshadow its freshman competition in the half-hour in Adults 18-49, outdelivering NBC's "Undercovers" by 40% (2.1/6 vs. 1.5/4). The ABC new comedy also drew a larger overall audience than the new NBC drama (6.4 million vs. 6.1 million).
· In addition to its solid Adult 18-49 retention, the ABC freshman comedy held and even greater 94% of its Adult 18-34 lead-in.
"Modern Family" (9:00-9:31 p.m.)
Qualifying as Wednesday's definitive No. 1 TV show for the 4th time in 4 weeks this season, ABC's "Modern Family" took full control of its 9:00 p.m. time slot, beating out second-place CBS' "Criminal Minds by a season-best 37% in Adults 18-49 (4.8/13 vs. 3.5/9).
· Bettering its year-ago performance for the 4th straight week, the ABC sophomore comedy surged over its delivery on the same night last year by 2.1 million viewers (11.5 million vs. 9.4 million) and 33% in Adults 18-49 (4.8/13 vs. 3.6/10). On average in its sophomore year, "Modern Family's" numbers are up over the same point last season by 17% in Total Viewers and by 24% in Adults 18-49.
· Growing week to week, "Modern Family" posted the series' 2nd-highest-ever numbers among Adults 18-49 and Adults 18-34 (behind only its three-week-ago season premiere), while hitting a new series-high with Women 18-34.
"Cougar Town" (9:31-10:00 p.m.)
Building its numbers for the 2nd week in a row at 9:30pm, "Cougar Town" (7.2 million and 3.2/9) increased week to week by 7% in Adults 18-49, marking in the series' 2nd-highest viewer and young adult numbers since January (behind only its season premiere) - since 1/20/10.
· For the 2nd week running, the ABC comedy finished a strong No. 1 in its time period with Women 18-34, beating its nearest competition by 21% (4.0/11 vs. 3.3/8 - Fox's "Hell's Kitchen"). In fact the show hit its 3rd-highest-ever rating with young women - best since September 30, 2009. "Cougar Town" also finished No. 1 in its half-hour with Adults 18-34 (tie).
"20/20 SP Edition - 10/13" (10:00-11:00 p.m.)
In the 10 o'clock hour, ABC News' "A Special Edition of 20/20 - Miracle at the Mine" (6.1 million) drew the Network's largest audience in the time period in 10 months - since 12/9/09.
ABC took second place on Thursday in Total Viewers (8.1 million) and Adults 18-49 (2.9/8), while finishing No. 1 on the evening for the 4th time in 4 weeks this season with Adults 18-34 and key Women demos (W18-34/W18-49).
"Grey's Anatomy" (9:00-10:01 p.m.)
Jumping over its lead-in (+195% in Viewers/+318% in Adults 18-49), ABC self-starter "Grey's Anatomy" shot to the top of Thursday's 9 o'clock hour to register as the No.1 TV show on the evening for the 4th week in a row in Adults 18-49. In its time period, "Grey's" (4.6/12) outdelivered NBC's comedies by +44% ("The Office"/"Outsourced" - 3.2/9), CBS' "CSI" by +48% (3.1/8) and Fox's "Fringe" by +130% (2.0/5).
"Private Practice" (10:01-11:00 p.m.)
In the 10 o'clock hour, ABC's "Private Practice" ran a strong second to CBS' "The Mentalist," beating out NBC's "The Apprentice" by 4.4 million viewers (8.1 million vs. 3.7 million) and by 131% in Adults 18-49 (3.0/9 vs. 1.3/4). For the 4th straight week, "Private Practice" dominated "The Mentalist" with Adults 18-34, outdelivering the CBS drama by 37% (2.6/8 vs. 1.9/6).
· Building its young adult audience for the 2nd week running, "Private Practice" posted its strongest performance since its season premiere (on 9/23/10) in Total Viewers and Adults 18-49.
Airing against sports-driven competition on the night on NBC ("Sunday Night Football") and Fox (NFL overrun/"National League Championship Series - Game 2"), ABC was up week to week in both Total Viewers (9.3 million vs. 9.0 million) and Adults 18-49 (2.7/7 vs. 2.6/7).
"America's Funniest Home Videos" (7:00-8:00 p.m.)
At 7:00 p.m., ABC's "America's Funniest Home Videos" hit season-highs in Adults 18-34 (1.5/5), Women 18-34 (1.6/6), Teens 12-17 (1.2/5) and Kids 12-17 (1.8/7).
"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)
Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" saw its audience grow over the previous week (8.6 million vs. 8.2 million), while turning in a season-high performance among Teens 12-17 (1.9/7) and Kids 2-11 (1.8/6).
"Desperate Housewives" (9:00-10:01 p.m.)
Against stiff competition on the night, including another big Sunday Night Football match-up on NBC (Indianapolis Colts-Washington Redskins) and Game 2 of the NLCS on Fox, ABC's "Desperate Housewives" registered as Sunday's No. 1 entertainment TV show among Adults 18-49 (3.9/10), for the 3rd week in a row. "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in viewers (12.7 million) and young adults (3.9/10) for the 2nd week running. "Housewives" stood as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54) for the 4th consecutive week.
"Brothers & Sisters" (10:01-11:00 p.m.)
Opposite the conclusion of the NFL game, ABC's "Brothers & Sisters" topped its drama competition in the hour, CBS' "CSI: Miami," by 18% in Adults 18-34 (2.0/6 vs. 1.7/5) and across all key Women demographics: W18-34/W18-49/W25-54.
Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 10/11/10, unless stated otherwise.