NICKELODEON'S ICARLY IS BASIC CABLE'S TOP ENTERTAINMENT TELECAST THIS WEEK WITH ALMOST 7 MILLION TOTAL VIEWERS

iCarly and Big Time Rush Score Top Spot on Both Broadcast and Basic Cable with Kids and Tweens

Nickelodeon Closes the Week as the Number-One Total Day Cable Net

NEW YORK - Oct. 19, 2010 - Nickelodeon's iCarly scored basic cable's top entertainment telecast for the week (10/11/10-10/17/10) with a new episode, "iDo" (Monday, Oct. 11, 8 p.m. ET/PT), which drew 6.7 million total viewers. iCarly, followed by Big Time Rush ("Big Time Girlfriends," Oct. 11, 8:30 p.m. ET/PT), also scored the top spot on broadcast and basic cable with all kid and tween demos for the week, helping Nick end the week as the number-one total day cable network with kids 2-11, kids 6-11 and total viewers.

iCarly "iDo" posted triple-digit gains and averaged a 13.5/2.9 million K6-11 (+187%), 12.9/2.7 million T9-14 (+291%) and 10.0/3.6 million K2-11 (+150%). The new episode also topped basic cable on Monday night. Big Time Rush "Big Time Girlfriends" ranked as the top entertainment telecast on cable in its 8:30 p.m. time period on Monday night, with 4.9 million total viewers. The half-hour premiere also averaged a 10.7/2.3 million K6-11 (+197%), 10.3/2.2 million T9-14 (+312%) and 8.0/2.9 million K2-11 (+176%).

Nickelodeon closed the week as the number-one total day cable net with K2-11 (3.3/1.2 million), K6-11 (2.9/635,000) and total viewers (2.1 million), fueled by solid performances by live-action hits iCarly and Big Time Rush; as well as animated fan favorites SpongeBob SquarePants, Planet Sheen and The Penguins of Madagascar - which ranks as the week's top three animated series with kids 2-11, respectively.

Additionally, Nick Jr.'s premiere of new live-action series Dino Dan (Sunday, Oct. 17, 7 p.m. ET) set a record for the net, as the most-watched debut with K2-5 (383,000) and total viewers (753,000) in its history.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).