or


[10/29/10 - 08:50 AM]
Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks
ABC spins the numbers for Thursday, October 28.

[via press release from ABC]

Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks

Some early points on ABC's Thursday, ahead of the regular press release:

Up against Game 2 of the 2010 World Series during primetime on Fox, ABC stood as the #1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34 and finished #1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks. Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

In the 8 o'clock hour, ABC's special annual rebroadcast of It's the Great Pumpkin, Charlie Brown produced season-highs for the Net in the hour among viewers and young adults. With the animated Halloween special, ABC took second place in the hour among Women 18-49 and was the top-rated broadcaster with Kids 2-11. It's the Great Pumpkin, Charlie Brown attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November - since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years - since 11/24/05.

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's Grey's Anatomy won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, Grey's topped Fox's 2010 World Series Game 2 by +12%, CBS' CSI by +15% and NBC's comedies by +15%.

In the 10 o'clock hour, ABC's Private Practice finished as the #2 series in to CBS' The Mentalist, beating out NBC's The Apprentice by 4.0 million viewers and by 93% in Adults 18-49. Opposite the conclusion of the baseball game, Private Practice once again defeated The Mentalist in Adults 18-34 to stand as the #1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and The Mentalist, with Women 18-34 and Women 18-49.

Quick Take for Thursday, October 28, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite the World Series, ABC Marks its Most-Watched Thursday in 5 Weeks

ABC's Annual Broadcast of "It's the Great Pumpkin, Charlie Brown" Produces Season Highs in Thursday's 8pm Hour in Viewers and Young Adults

"Grey's Anatomy" is No. 1 at 9pm in Adults 18-49 for the 6th Consecutive Week

ABC's "Private Practice" is the No. 1 Scripted Show at 10pm in Adults 18-34 For the 6th Straight Week and Wins over the World Series in Key Women

Thursday Night (8:00-11:00 p.m.)

Up against Fox's Game 2 of the 2010 World Series during primetime on the opening night of the November Sweep, ABC stood as the No. 1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34, and finished No. 1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks.

· Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's special annual rebroadcast of "It's the Great Pumpkin, Charlie Brown" produced season-highs for the Net in the hour among viewers (7.0 million) and young adults (2.2/6). With the animated Halloween special, ABC took second place in the hour among Women 18-49 (2.9/8) and was the top-rated broadcaster with Kids 2-11 (3.3/11).

· "It's the Great Pumpkin, Charlie Brown" attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November � since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years � since 11/24/05.

"Grey's Anatomy" (9:00-10:00 p.m.)

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's "Grey's Anatomy" won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, "Grey's" (3.8/10) topped Fox's 2010 World Series Game 2 by +12% (3.4/9), CBS' "CSI" by +15% (3.3/9) and NBC's comedies by +15% (3.3/9).

"Private Practice" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Private Practice" finished as the No. 2 series in to CBS' "The Mentalist," beating out NBC's "The Apprentice" by 4.0 million viewers (7.8 million vs. 3.8 million) and by 93% in Adults 18-49 (2.7/8 vs. 1.4/4). Opposite the conclusion of the baseball game, "Private Practice" once again defeated "The Mentalist" in Adults 18-34 (2.2/7) to stand as the No. 1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and "The Mentalist," with Women 18-34 (3.7/11) and Women 18-49 (4.2/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/28/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)











most recent ratings | view all posts
[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/20/15 - 07:04 AM]
NBA Western Conference Finals Game 1 Up 38 Percent from Last Time on ESPN
ESPN spins the numbers for Tuesday, May 19.

[05/19/15 - 12:48 PM]
Turner Broadcasting Portfolio Once Again Tops the Demo Charts in Both Primetime and Total Day for the First Week of May
Turner further spins the numbers for the week of April 27-May 3.

[05/19/15 - 11:39 AM]
Saturday's NASCAR Sprint All-Star Race on FOX Sports 1 Most-Watched Since 2011
FOX Sports spins the numbers for Saturday, May 16.

[05/19/15 - 10:06 AM]
CBS Wins the 2014-2015 Season in Viewers for the Seventh Consecutive Year - Its 12th Win of the Last 13 Seasons
CBS spins the numbers for the season to date.

[05/19/15 - 09:56 AM]
"Live with Kelly and Michael" Is the No. 2 Syndie Talker for the 4th Straight Week
Disney/ABC Domestic Television spins the numbers for the week of May 4-8.