or


[10/29/10 - 08:50 AM]
Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks
ABC spins the numbers for Thursday, October 28.

[via press release from ABC]

Against the World Series, ABC Marks Most-Watched Thursday in 5 Weeks

Some early points on ABC's Thursday, ahead of the regular press release:

Up against Game 2 of the 2010 World Series during primetime on Fox, ABC stood as the #1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34 and finished #1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks. Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

In the 8 o'clock hour, ABC's special annual rebroadcast of It's the Great Pumpkin, Charlie Brown produced season-highs for the Net in the hour among viewers and young adults. With the animated Halloween special, ABC took second place in the hour among Women 18-49 and was the top-rated broadcaster with Kids 2-11. It's the Great Pumpkin, Charlie Brown attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November - since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years - since 11/24/05.

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's Grey's Anatomy won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, Grey's topped Fox's 2010 World Series Game 2 by +12%, CBS' CSI by +15% and NBC's comedies by +15%.

In the 10 o'clock hour, ABC's Private Practice finished as the #2 series in to CBS' The Mentalist, beating out NBC's The Apprentice by 4.0 million viewers and by 93% in Adults 18-49. Opposite the conclusion of the baseball game, Private Practice once again defeated The Mentalist in Adults 18-34 to stand as the #1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and The Mentalist, with Women 18-34 and Women 18-49.

Quick Take for Thursday, October 28, 2010 (Fast Affiliate Live + Same Day Ratings)

Opposite the World Series, ABC Marks its Most-Watched Thursday in 5 Weeks

ABC's Annual Broadcast of "It's the Great Pumpkin, Charlie Brown" Produces Season Highs in Thursday's 8pm Hour in Viewers and Young Adults

"Grey's Anatomy" is No. 1 at 9pm in Adults 18-49 for the 6th Consecutive Week

ABC's "Private Practice" is the No. 1 Scripted Show at 10pm in Adults 18-34 For the 6th Straight Week and Wins over the World Series in Key Women

Thursday Night (8:00-11:00 p.m.)

Up against Fox's Game 2 of the 2010 World Series during primetime on the opening night of the November Sweep, ABC stood as the No. 1 non-sports Net on Thursday for the 6th week running this season with Adults 18-34, and finished No. 1 overall with key Women demos (W18-34/W18-49) for the 6th time in as many weeks.

· Despite facing World Series competition, ABC was up week to week in Total Viewers (+10%) and Adults 18-49 (+7%). In fact ABC marked its most-watched Thursday in 5 weeks and matched its top Adult 18-49 number on the night since season-premiere Thursday (on 9/23/10).

"It's the Great Pumpkin, Charlie Brown" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's special annual rebroadcast of "It's the Great Pumpkin, Charlie Brown" produced season-highs for the Net in the hour among viewers (7.0 million) and young adults (2.2/6). With the animated Halloween special, ABC took second place in the hour among Women 18-49 (2.9/8) and was the top-rated broadcaster with Kids 2-11 (3.3/11).

· "It's the Great Pumpkin, Charlie Brown" attracted ABC's biggest in-season audience to the hour since January and its top in-season Adult 18-49 number with non-sports programming since last November � since 1/21/10 and 11/19/09, respectively. Further, the PEANUTS holiday classic posted the Net's highest Kids 2-11 rating in the time period with entertainment programming in nearly 5 years � since 11/24/05.

"Grey's Anatomy" (9:00-10:00 p.m.)

Building on its lead-in against the World Series (+53% in Viewers/+73% in Adults 18-49), ABC's "Grey's Anatomy" won Thursday's 9 o'clock hour for the 6th consecutive week in Adults 18-49. In its time period, "Grey's" (3.8/10) topped Fox's 2010 World Series Game 2 by +12% (3.4/9), CBS' "CSI" by +15% (3.3/9) and NBC's comedies by +15% (3.3/9).

"Private Practice" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Private Practice" finished as the No. 2 series in to CBS' "The Mentalist," beating out NBC's "The Apprentice" by 4.0 million viewers (7.8 million vs. 3.8 million) and by 93% in Adults 18-49 (2.7/8 vs. 1.4/4). Opposite the conclusion of the baseball game, "Private Practice" once again defeated "The Mentalist" in Adults 18-34 (2.2/7) to stand as the No. 1 scripted show in the hour for the 6th straight week. The ABC medical drama won its time period, beating out the World Series and "The Mentalist," with Women 18-34 (3.7/11) and Women 18-49 (4.2/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/28/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· PRIVATE PRACTICE (ABC)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.