Food Network's January Is Highest-Rated, Most-Watched Month In Network History
7th in Cable Prime; Up 40% from January 2011
'Rachael vs. Guy' Cooks Up Top Ratings
NEW YORK - February 1, 2012 - Food Network kicks-off a new year of record breaking as January becomes the highest-rated, most-watched month* in network history, delivering a 40% gain in ratings (.7 adults 25-54) and a 21% gain in impressions (688k adults 25-54) over January 2011. The first month of 2012 held a network average of 1.4 million P2+ viewers, a gain of 25% from last year. Food Network also ranked 7th in cable prime ratings among ad-supported networks, according to Nielsen Media Research.
New break-out hit Rachael vs. Guy Celebrity Cook-Off featuring two of the network's iconic stars, premiered as the #1 show in its timeslot among ad-supported cable networks (#2 for the night) on New Year's Day and has since averaged a 1.3 rating and 1.3 million impressions among adults 25-54 over its five-week run. Rachael vs. Guy Celebrity Cook-Off is produced by Jane Street Entertainment.
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FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.4 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com),HGTV (www.hgtv.com), and Travel Channel (www.travelchannel.com), is the manager and general partner.