or


[02/17/12 - 08:45 AM]
ABC's "Grey's"-"Private Practice" Crossover Scores Best Retention since Nov '10
ABC spins the numbers for Thursday, February 16.

[via press release from ABC]

ABC's "Grey's"-"Private Practice" Crossover Scores Best Retention since Nov '10

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm opposite CBS' comedies (The Big Bang Theory/Rob) and Fox's American Idol, ABC's Winter Wipeout continued to outdraw NBC's comedies in the hour, beating the 30 Rock/Parks and Recreation combo by 1.5 million viewers. The ABC unscripted series gained viewers and young adults from its first half-hour to its second half-hour.

More than doubling its lead-in (+107%) against the second half of Fox's 2-hour Idol, ABC's Grey's Anatomy stood as the #1 scripted show in the 9 o'clock hour among Adults 18-49, outdelivering CBS' Person of Interest by 7% and NBC's comedies (The Office/Up All Night) by 63%.

· ABC's Grey's Anatomy qualified as Thursday's #1 drama in the key young adult sales demographic for its 14th straight original telecast this season.

During the 10 o'clock hour in a crossover episode with Grey's Anatomy, ABC's Private Practice delivered best-of-season lead-in retention (84%) to finish in a virtual tie for #1 with CBS' The Mentalist among Adults 18-49 (tied in audience share). In fact, Private Practice posted its strongest lead-in retention coming out of an original Grey's since November 2010 - since 11/4/10. Leading its CBS drama competition among younger viewers, ABC's Private Practice defeated The Mentalist by 36% in Adults 18-34.

· Surging week to week in Total Viewers (+9%) and Adults 18-49 (+18%), ABC's Private Practice marked 6-week highs on both Nielsen measures - since 1/5/12.

· The ABC drama grew over its year-ago telecast (on 2/17/11) in both viewers (+6%) and young adults (+13%)

Quick Take for Thursday, February 16, 2012 (Fast Affiliate Live + Same Day Ratings)

Growing its Audience During the 8pm Hour Against CBS' Comedies and "Idol," ABC's "Winter Wipeout" Outdraws NBC's Original Comedy Block by 1.5 Million Viewers

More than Doubling its Adult 18-49 Lead-in at 9pm Against the 2nd Hour of "Idol," ABC's "Grey's" Finishes as Thursday's No. 1 Drama for its 14th Straight Original

Hitting 6-Week Highs and Growing Year to Year, ABC's "Private Practice" Scores Its Strongest Lead-in Retention Out of an Original "Grey's" Since November 2010

"Winter Wipeout" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. opposite CBS' comedies ("The Big Bang Theory"/"Rob") and Fox's "American Idol," ABC's "Winter Wipeout" continued to outdraw NBC's comedies in the hour, beating the "30 Rock"/"Parks and Recreation" combo by 1.5 million viewers (5.1 million vs. 3.6 million).

· The ABC unscripted series gained viewers (+4% - 5.0 million to 5.2 million) and young adults (+7% - 1.4/4 to 1.5/4) from its first half-hour to its second half-hour.

"Grey's Anatomy" (9:00-10:00 p.m.)

More than doubling its lead-in (+107%) against the second half of Fox's 2-hour "Idol," ABC's "Grey's Anatomy" stood as the No. 1 scripted show in the 9 o'clock hour among Adults 18-49 (3.1/8), outdelivering CBS' "Person of Interest" by 7% (2.9/7) and NBC's comedies ("The Office"/"Up All Night") by 63% (1.9/5).

· ABC's "Grey's Anatomy" qualified as Thursday's No. 1 drama in the key young adult sales demographic for its 14th straight original telecast this season.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour in a crossover episode with "Grey's Anatomy," ABC's "Private Practice" delivered best-of-season lead-in retention (84%) to finish in a virtual tie for No. 1 with CBS' "The Mentalist" among Adults 18-49 (2.6/7 vs. 2.8/7 - tied in audience share). In fact, "Private Practice" posted its strongest lead-in retention coming out of an original "Grey's" since November 2010 - since 11/4/10. Leading its CBS drama competition among younger viewers, ABC's "Private Practice" defeated "The Mentalist" by 36% in Adults 18-34 (1.9/6 vs. 1.4/4).

· Surging week to week in Total Viewers (+9% - 7.1 million vs. 6.5 million) and Adults 18-49 (+18% - 2.6/7 vs. 2.2/6), ABC's "Private Practice" marked 6-week highs on both Nielsen measures - since 1/5/12.

· The ABC drama grew over its year-ago telecast (6.7 million and 2.3/7 on 2/17/11) in both viewers (+6%) and young adults (+13%)

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 02/16/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· PRIVATE PRACTICE (ABC)
· ROB (CBS)
· UP ALL NIGHT (NBC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.