HGTV RANKED AMONG TOP 10 NETWORKS FOR SIXTH CONSECUTIVE MONTH
New York [For Immediate Release - October 29, 2014] For the sixth month in a row, HGTV was a top 10 cable network among P25-54 in prime. The network achieved its highest-rated October ever -- growing ratings 7% among P25-54 viewers versus October 2013. HGTV also continued to dominate the cable ratings landscape on weekends, ranking #1 among all viewers W25-54 and among upscale W25-54 on Saturdays and Sundays from 7a - 8p in October. In fact, weekend ratings among P25-54 grew 11% versus weekend ratings among P25-54 in October 2013.
Several HGTV series scored double-digit gains in October, including destination lifestyle series Hawaii Life, Beachfront Bargain HuntandLiving Alaska. On October 21 at 9:30 p.m. ET/PT, Flip or Flop, the popular house flipping series starring Tarek El Moussa and his wife Christina, grew nearly 60% among recent benchmarks. Viewer favorite series, including House Hunters Renovation and Buying and Selling, also helped drive the network's success in October.
"HGTV is in the enviable position of having multiple hit series on its schedule, leading to consistent ratings strength, night after night and month after month," said Kathleen Finch, president, HGTV and DIY Network. "With so many strong performers on our programming slate, we are confidently bullish as we head into 2015."
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).