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[12/02/15 - 08:21 AM]
"S.H.I.E.L.D" Returns with Its 2nd-Straight Telecast Viewership Growth
ABC spins the numbers for Tuesday, December 1.

[via press release from ABC]

ABC's S.H.I.E.L.D Returns with is 2nd Straight Telecast of Viewer Gains

The Muppets (8-8:30pm - 3.8 million and 1.1/4 in AD18-49): At 8pm against NBC's The Voice and CBS' Rudolph the Red-Nosed Reindeer, ABC freshman The Muppets returned from the prior week's preemption to defeat its freshman comedy competition in the slot, beating Fox's Grandfathered by 22% in Adults 18-49 (1.1/4 vs. 0.9/3). The Muppets was steady with its last telecast in Total Viewers (3.8 million vs. 3.9 million) and Adults 18-49 (1.1/4 vs. 1.2/4).

· Including TV Playback (Most Current season-to-date ratings through 10 weeks), The Muppets is boosting its slot for ABC by nearly 1 rating point in Adults 18-49 (2.3/8 vs. 1.5/5).

Fresh Off the Boat (8:30-9pm - 3.6 million and 1.2/4 in AD18-49): Building on its lead-in at 8:30pm (+9%), ABC's Fresh Off the Boat also beat out its Fox comedy competition in the slot, leading by 71% in Adults 18-49 (1.2/4 vs. 0.7/2 for The Grinder).

· Including TV playback (Most Current season-to-date ratings through 10 weeks), Fresh Off the Boat growing its half-hour by 75% in Adults 18-49 for ABC over the same point last season .

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.8 million and 1.3/4 in AD18-49): At 9pm, ABC's Marvel's Agents of S.H.I.E.L.D. returned up after the prior week's preemption with its 2nd consecutive telecast of growth in Total Viewers (+6% - 3.8 million vs. 3.6 million) and held even with Adults 18-49 (1.3/4).

Live + 3 for Last Telecast (11/17/15): Growing to a 2.2 rating in Adults 18-49 after 3 days of TV playback, Marvel's Agents of S.H.I.E.L.D. grew over its week-earlier L+3 rating by 5% and moved ahead of CBS' NCIS: New Orleans (2.1 rating) to lead by 5% in the 9pm hour. With a +69% jump over its L+SD Adult 18-49 rating, S.H.I.E.L.D. posted a new playback season high and was Tuesday's biggest gainer in TV playback on the broadcast networks.

Shark Tank-R (10-11pm - 2.7 million and 0.9/3 in AD18-49): At 10pm, ABC's Shark Tank encore tied CBS' encore NCIS: New Orleans and was up from its most recent telecast in the hour two weeks ago by 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

Quick Take for Tuesday, December 1, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Muppets" Beats Its Freshman Comedy Competition at 8 p.m.

"Fresh Off the Boat" Builds on Its Lead-in and Dominates Fox's "The Grinder"

"S.H.I.E.L.D" Returns with Its 2nd-Straight Telecast Viewership Growth

Tuesday Night (12/01/15) -- ABC Total Viewer and Adult 18-49 Projections

"The Muppets": L3 = 5.1 million/1.5 rating, L7 = 5.6 million/1.6 rating and MP+35 = 2.0 rating

"FOTB": L3 = 4.9 million/1.6 rating, L7 = 5.3 million/1.7 rating and MP+35 = 2.2 rating

"S.H.I.E.L.D.": L3 = 5.9 million/1.9 rating, L7 = 6.5 million/2.1 rating and MP+35 = 2.8 rating

Live + Same Day Results:

"The Muppets" (8:00-8:30 p.m. - 3.8 million and 1.1/4 in AD18-49):

At 8:00 p.m. against NBC's "The Voice" and CBS' "Rudolph the Red-Nosed Reindeer," ABC freshman "The Muppets" returned from the prior week's preemption to defeat its freshman comedy competition in the slot, beating Fox's "Grandfathered" by 22% in Adults 18-49 (1.1/4 vs. 0.9/3). "The Muppets" was steady with its last telecast in Total Viewers (3.8 million vs. 3.9 million) and Adults 18-49 (1.1/4 vs. 1.2/4).

· Including TV Playback (Most Current season-to-date ratings through 10 weeks), "The Muppets" is boosting its slot for ABC by nearly 1 rating point in Adults 18-49 (2.3/8 vs. 1.5/5).

"Fresh Off the Boat" (8:30-9:00 p.m. - 3.6 million and 1.2/4 in AD18-49):

Building on its lead-in at 8:30 p.m. (+9%), ABC's "Fresh Off the Boat" also beat out its Fox comedy competition in the slot, leading "The Grinder" by 71% in Adults 18-49 (1.2/4 vs. 0.7/2).

· Including TV playback (Most Current season-to-date ratings through 10 weeks), "Fresh Off the Boat" is growing its half-hour by 75% in Adults 18-49 for ABC over the same point last season.

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.8 million and 1.3/4 in AD18-49):

At 9:00 p.m., ABC's "Marvel's Agents of S.H.I.E.L.D." returned up after the prior week's preemption with its 2nd consecutive telecast of growth in Total Viewers (+6% - 3.8 million vs. 3.6 million) and held even with Adults 18-49 (1.3/4).

Live + 3 for last telecast (11/17/15): Growing to a 2.2 rating in Adults 18-49 after 3 days of TV playback, "Marvel's Agents of S.H.I.E.L.D." grew over its week-earlier L+3 rating by 5% and moved ahead of CBS' "NCIS: New Orleans" (2.1 rating) to lead by 5% in the 9:00 p.m. hour. With a +69% jump over its L+SD Adult 18-49 rating, "S.H.I.E.L.D." posted a new playback season high and was Tuesday's biggest gainer in TV playback on the broadcast networks.

"Shark Tank"-R (10:00-11:00 p.m. - 2.7 million and 0.9/3 in AD18-49):

At 10:00 p.m., ABC's "Shark Tank" encore tied CBS' encore "NCIS: New Orleans" and was up from its most recent telecast in the hour two weeks ago by 29% in Adults 18-49 (0.9/3 vs. 0.7/2).

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 12/01/15.





  [december 2015]  
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· FRESH OFF THE BOAT (ABC)
· GRINDER, THE (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MUPPETS, THE (ABC)
· NCIS: NEW ORLEANS (CBS)
· SHARK TANK (ABC)
· VOICE, THE (NBC)





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