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[12/27/15 - 08:41 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Win Repeat Race
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (12/26/15):

CBS (5.756 million viewers, #1; adults 18-49: 1.1, #1) won the repeat race on Saturday with its mix of "Hawaii Five-0" (4.810 million viewers, #3; adults 18-49: 0.9, #3), "48 Hours" (5.852 million viewers, #2; adults 18-49: 1.1, #2) and another "48 Hours" (6.605 million viewers, #1; adults 18-49: 1.2, #1).

ABC (3.545 million viewers, #2; adults 18-49: 0.7, #2) then claimed the silver with second runs of "America's Funniest Home Videos" (3.660 million viewers, #4; adults 18-49: 0.7, #T4), another "America's Funniest Home Videos" (3.438 million viewers, #6; adults 18-49: 0.7, #T4) and "20/20 Saturday" (3.538 million viewers, #5; adults 18-49: 0.7, #T4).

Next up was FOX (1.493 million viewers, #4; adults 18-49: 0.4, #3) with repeats of "Bones" (1.712 million viewers, #7; adults 18-49: 0.4, #7) and "Sleepy Hollow" (1.274 million viewers, #9; adults 18-49: 0.3, #T8).

And finally, an encore of "The Sound of Music Live!" (1.706 million viewers, #8; adults 18-49: 0.3, #T8) on NBC (1.706 million viewers, #3; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· An encore telecast of "Saturday Night Live," with host Matthew McConaughey and musical guest Adele (2.9/7 in metered-market households, 1.2/6 in adults 18-49 in the local people meters) matched the show's highest 18-49 rating in the local people meters for a rebroadcast since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" equaled the show's best rating for an encore since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· Versus the same night last year, "Saturday Night Live" grew by +12% in metered-market households (2.9 vs. 2.6) and +9% in 18-49 in the local people meters (1.2 vs. 1.1)

· Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.83 rating to a 2.73), and by +2.2 million viewers overall (6.2 million to 8.4 million).


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/27/14):

ABC (2.946 million viewers, #2; adults 18-49: 0.8, #1) was the demo champ on Saturday with its presentation of "Norbit" (2.652 million viewers, #5; adults 18-49: 0.7, #3) and a special edition of "20/20" (3.534 million viewers, #3; adults 18-49: 0.9, #1).

CBS (4.076 million viewers, #1; adults 18-49: 0.6, #2) then claimed the silver with repeats of "Hawaii Five-0" (3.600 million viewers, #2; adults 18-49: 0.4, #T5) and the two-hour "48 Hours: The Dog Trainer, the Heiress and the Bodyguard" (4.314 million viewers, #1; adults 18-49: 0.6, #4).

Next up was NBC (2.169 million viewers, #3; adults 18-49: 0.5, #3) with encores of "WWE Tribute to the Troops" (1.550 million viewers, #8; adults 18-49: 0.4, #T5), "The Mysteries of Laura" (2.253 million viewers, #6; adults 18-49: 0.4, #T5) and "Saturday Night Live" (2.705 million viewers, #4; adults 18-49: 0.8, #2).

And finally, repeats of "Bones" (1.946 million viewers, #7; adults 18-49: 0.4, #T5) and "Sleepy Hollow" (1.014 million viewers, #9; adults 18-49: 0.2, #9) closed out the evening on FOX (1.480 million viewers, #4; adults 18-49: 0.3, #4).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Martin Freeman and musical guest Charli XCX, delivered a 2.6 rating, 6 share in household results in the 56 markets metered by Nielsen Media Research and a 1.1/5 in adults 18-49 in the 25 markets with Local People Meters.

·The "Saturday Night Live" rebroadcast was the #1 Big 4 telecast of the night in 18-49 in the Local People Meters, topping all primetime programs on those networks in that key demo.

Source: Nielsen Media Research





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