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[02/04/17 - 08:35 AM]
"Grimm" Retains 100% Week to Week in 18-49 and 97% in Total Viewers
NBC spins the numbers for Friday, February 3.

[via press release from NBC]

Friday Primetime Ratings:

"Grimm" (0.8/4 in 18-49, 4.1 million viewers overall from 8-9 p.m. ET):

· Is close to rounding up to a 0.9 (currently reporting a 0.84 in these prelim fast-affiliate ratings).

· Is currently retaining 100% week to week in 18-49 (0.8 vs. 0.8) and 97% in total viewers (4.132 million vs. 4.281 million).

· Has maintained a 0.8 for four straight weeks since opening its season with a 0.9 on Jan. 6.

· Maintains 100% of what the show was averaging at the end of last season during the May sweep in 18-49 (0.8 vs. 0.8) and grows +8% in total viewers (4.132 million vs. 3.822 million).

· Increases +8% versus last season's fifth episode in total viewers (4.132 million vs. 3.694 million at 9 p.m. on Dec. 4, 2015) and maintains 100% in 18-49 (0.8 vs. 0.8).

· Ties for #1 in the time period in women 18-34 among the Big 4 network.

· Will add substantial viewership via time-shifting - last week's "Grimm" increased by +71% in 18-49 (0.83 to 1.42) and more than +1.7 million viewers overall (4.3 million to 6.0 million) going from L+SD to L+3 ratings, for the biggest 18-49 and total-viewer L+3 lifts of the night.

"Emerald City" (0.6/2 in 18-49, 2.5 million viewers overall from 9-10 p.m. ET):

· Maintains 100% week to week in 18-49 (0.6 vs. 0.6).

· Will increase substantially via time-shifting - the previous week's "Emerald City" grew by +68% in 18-49 (0.6- to 1.01) and +1.3 million viewers overall (2.8 million to 4.1 million) going from L+SD to L+3.

"Dateline NBC" (0.7/3 in 18-49, 1.1 in adults 25-54, 3.7 million viewers overall from 10-11 p.m. ET):

· Is close to rounding up to a 0.8 (currently reporting a 0.74 in these prelim fast-affiliate ratings).

· Retains +98% week to week in total viewers (3.744 million vs. 3.839 million).

· Despite the 10 p.m. hour, grows +14% from half-hour to half-hour in adults 18-49 (0.7 to 0.8), +10% in adults 25-54 (1.0 to 1.1) and +17% in women 25-54 (1.2 to 1.4).

· Will add substantial viewership via time-shifting - the previous week's "Dateline" increased by +31% in 18-49 (0.96 to 1.26) and +1.1 million viewers overall (3.8 million to 4.9 million) going from L+SD to L+3.

NOTE: The NBC station in Portland carried NBA basketball.

In Late-Night Metered Markets Friday Night:

"The Tonight Show Starring Jimmy Fallon" scored its highest 18-49 rating in the local people meters (0.8) since Wednesday, Jan. 24 (0.9).

It's Fallon's biggest margin over an original of "The Late Show with Stephen Colbert" (+0.4) since Friday, Jan. 13 (+0.4)

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/6; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.7/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.3/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.5/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [february 2017]  
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· DATELINE NBC (NBC)
· EMERALD CITY (NBC)
· GRIMM (NBC)





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