[02/04/21 - 09:05 AM] Video: YouTube Originals "Life in a Day 2020" Releases New Trailer Ahead of Big Game The trailer will have its broadcast debut on CBS in the final lead-up to Sunday's Big Game.
[via press release from YouTube]
YOUTUBE ORIGINALS "LIFE IN A DAY 2020" RELEASES NEW TRAILER AHEAD OF BIG GAME
AD FOR FEATURE LENGTH DOCUMENTARY INCLUDES COVER OF THE KINKS "STRANGERS" RECORDED BY BLACK PUMAS FEATURING LUCIUS
YouTube Originals released a new trailer featuring a cover of The Kinks' "Strangers," performed by Black Pumas, who are currently nominated for multiple 2021 Grammy Awards, including Album of the Year, and much beloved, critically acclaimed duo Lucius for the feature length documentary, "Life In A Day 2020." The trailer will have its broadcast debut on CBS in the final lead-up to Sunday's Big Game. YouTube Originals "Life In A Day 2020" is the sponsor of the CBS Prekick Show on CBS February 7th at 6pm ET.
After premiering at the Sundance Film Festival earlier this week, "Life In A Day 2020" will launch for free Saturday, February 6 on the film's YouTube channel.
The "Strangers" cover produced by Black Pumas, featuring Lucius, and Music Supervised by Found Objects was specially created for the "Life In A Day 2020" trailer. The full song is available to stream on YouTube Music and other music streaming platforms.
A behind-the-scenes featurette of the making of the song is also available HERE on YouTube.
On July 25, 2020, people all over the world filmed their day and uploaded their footage to be considered for inclusion in the final feature-length documentary. Directed by Academy Award-winning director Kevin MacDonald (The Mauritanian, One Day in September, The Last King of Scotland), and executive produced by Ridley Scott (The Martian, Gladiator) and Kai Hsiung (Lords of Chaos), "Life In A Day 2020" is composed entirely of selected contributions from participants, and showcases just how extraordinary life can be on an ordinary day.
"Life In A Day 2020" is directed by Kevin Macdonald with Ridley Scott and Kai Hsiung serving as executive producers, and Jack Arbuthnott and Tim Partridge as producers. The documentary is produced by RSA Films in association with Flying Object.
About YouTube Originals:
YouTube Originals are award-winning, creative and engaging scripted and unscripted series and films across music, personalities and learning for fans all over the world. Spotlighting both YouTube creators alongside Hollywood's biggest stars, YouTube Originals provide an experience that only YouTube can offer. By tapping into the platform's growing global community, fan engagement product capabilities, and innovative content mixed with pioneering live-streamed specials, there is truly something for everybody. Fans experience YouTube Original content through ad-supported YouTube as well as YouTube Premium, a subscription service that offers access to a streaming music platform, and an uninterrupted, ad-free experience across all of YouTube, including YouTube Original series and movies. YouTube Originals are available in nearly 80 countries worldwide.
About Black Pumas
Black Pumas' self-titled debut album is currently nominated for Album of the Year at the 2021 Grammys, and its lead single "Colors," which has surpassed 150 million streams, nominated for Record of the Year. In just a few years' time, singer/frontman Eric Burton and producer/band leader Adrian Quesada turned their unplanned meeting into a Grammy-nominated act with songs that have racked up millions of streams and won overwhelming critical praise and multiple sold-out tours across North America and Europe. Following their 2020 Grammy nomination for Best New Artist, Black Pumas' saw their powerhouse singles "Colors" and "Fire" both top Billboard's Adult Alternative Chart and spent the year making high-profile appearances on every single late night television show, as well as Good Morning America, The Ellen DeGeneres Show, and NPR's Tiny Desk Home series. Their moving performance of "Colors" at the 2021 Biden-Harris Inauguration in January was just the beginning of what's sure to be another explosive year for Black Pumas.
Every Lucius song is an act of enchantment, a spell cast by the indelibly harmonized voices of Jess Wolfe and Holly Laessig. Onstage, the performance becomes an invitation to be witness to their transformation; the dance between two individuals becoming one voice, one vision and bound by psychic symmetry. And while the effect of this spectacle is hypnotic and gloriously strange, the songwriting continues to be the hand that reaches out from behind the curtain to hold the audience, bringing together everything that makes you nostalgic for the past, while looking to the future. After spending 4 years touring their critically-acclaimed albums Wildewoman and Good Grief with bandmates Dan Molad and Peter Lalish, they toured the world singing on Roger Waters' Us and Them Tour.
Lucius continues to earn adoration from fellow musicians, with Wolfe and Laessig lending their vocals to albums by artists as eclectic as Nathaniel Rateliff, Harry Styles, Sheryl Crow, John Legend, Ozzy Osborne and most recently, The Killers.