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[03/04/08 - 03:18 PM]
All Three Editions of "Big Brother" Post Week-To-Week Increases
CBS spins the numbers for the week of February 25-March 2.
[via press release from CBS]

ALL THREE EDITIONS OF "BIG BROTHER" POST WEEK-TO-WEEK INCREASES

"Jericho" Delivers Week-to-Week Gains

"The Price is Right" is Friday's Number One Program in All Key Measures

"Dexter" Posts Gains in Viewers and Adults 18-49 From Last Week

All three editions of BIG BROTHER posted week-to-week increases, as did JERICHO and DEXTER in the week ending March 2, week 23 of the 2007-2008 television season.

For the week in viewers: CBS (8.15m), FOX (13.76m), ABC (7.98m) and NBC (7.27m). Season-to-date, CBS is second in viewers (10.75m), behind FOX (11.45m) and ahead of ABC (9.44m) and NBC (8.61m).

For the week in key demographics, CBS averaged a 2.9/07 in adults 25-54 and 2.2/06 in adults 18-49. Season-to-date, CBS is averaging a 3.9/09 in adults 25-54 and 3.0/08 in adults 18-49.

For the week in households: CBS (5.3/09), FOX (8.0/13), ABC (5.1/08) and ahead of NBC (4.7/08). Season-to-date in households, CBS is first (6.8/11), +1% ahead of FOX (6.7/11), +11% ahead of ABC (6.1/10) and +26% ahead of NBC (5.4/09).

CBS's Weekly Highlights:

BIG BROTHER

BIG BROTHER TUESDAY (4.4/07, 6.72m) scored the best delivery this season on any night in households and matched its best its best delivery in adults 18-49 (2.6/06), adults 18-34 (2.0/05) and adults 25-54 (3.1/07). Compared to last week, BIG BROTHER TUESDAY was up +22% in households (from 3.6/05), +35% in adults 25-54 (from 2.3/05), +37% in adults 18-49 (from 1.9/04), +33% in adults 18-34 (from 1.5/04) and added +1.32m viewers (from 5.39m, +25%).

BIG BROTHER WEDNESDAY was up +6% in households (3.6/06 from 3.4/05), +9% in adults 25-54 (2.4/06 from 2.2/05), +5% in adults 18-49 (2.0/05 from 1.9/05) and added +160,000 viewers (5.38m from 5.22m, +3%).

BIG BROTHER SUNDAY (3.9/06 with 6.23m viewers from 7:59-8:58 PM) was up +8% in both households (from 3.6/05) and adults 25-54 (2.8/06 from 2.6/05), +5% in adults 18-34 (2.0/05 from 1.9/05), even in adults 18-49 (2.6/06) and added +470,000 viewers (from 5.76m, +8%).

JERICHO was second in households (4.2/07), viewers (6.90m), adults 25-54 (2.9/07) and adults 18-49 (2.2/06). Compared to last week, JERICHO was up +11% in households (from 3.8/06), +16% in adults 25-54 (from 2.5/06), +10% in adults 18-49 (from 2.0/05) and added +1.04m viewers (from 5.86m, +18%).

THE PRICE IS RIGHT PRIMETIME was first in households (6.2/11), viewers (9.49m), adults 25-54 (2.8/08) and adults 18-49 (2.2/07). THE PRICE IS RIGHT was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. Compared to last week, THE PRICE IS RIGHT was up +5% in households (from 5.9/10) and added +140,000 viewers (from 9.35m, +2%).

DEXTER (4.5/08 with 6.90m viewers from 9:58-11:00 PM) was up +10% in households (from 4.1/07), +5% in adults 18-49 (2.0/05 from 1.9/05), even in both adults 25-54 (2.6/06) and adults 18-34 (1.5/04) and added +570,000 viewers (from 6.33m, +9%).

CBS top programs of the week: #10 SURVIVOR: MICRONESIA (an average of 12.53m viewers), #11 60 MINUTES (12.34m), #12 TWO AND A HALF MEN (R) (12.20m), #15 CSI: CRIME SCENE INVESTIGATION (R) (11.55m), #17 NCIS (R) (11.08m), #18 WITHOUT A TRACE (R) (10.45m), #20 THE PRICE IS RIGHT PRIMETIME (9.49m), #22 THE NEW ADVENTURES OF OLD CHRISTINE (9.15m), #23 CSI: MIAMI (R) (8.63m) and #29 CRIMINAL MINDS (R) (8.14m).





  [march 2008]  
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· 60 MINUTES (CBS)
· BIG BROTHER (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· DEXTER (SHOWTIME)
· JERICHO (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)




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