OXYGEN ADDS NEW VICE PRESIDENT; PROMOTES TWO IN AFFILIATE SALES DIVISION
Carla Lewis-Long Joins Oxygen as Vice President National Accounts
Ellie Reese Upped To Vice President, Interactive Media Distribution
And Tricia Hulse Promoted To Vice President, National Accounts
BOSTON, MA, July 18, 2006 � Midway through a year where the network has seen its distribution jump to more than 68 million subscribers, Oxygen has announced the expansion of its affiliate sales division. Carla Lewis-Long has joined the network as Vice President of National Accounts; Ellie Reese has been promoted to Vice President, Interactive Media Distribution; and Tricia Hulse has been promoted to Vice President of National Accounts. The announcement was made today by Mary G. Murano, Oxygen�s Executive Vice President of Affiliate Sales, to whom all three will report.
Carla Lewis-Long joins Oxygen as Vice President, Affiliate Sales, effective Monday, July 17. Most recently she was Regional Vice President, Affiliate Sales for AmericanLife TV Network. Lewis-Long has extensive experience in affiliate sales with previous positions at USA Networks, Universal Television and NBC Universal. She will be charged with the development and implementation of Oxygen�s affiliate sales and marketing strategies for key accounts including Time Warner Cable, Cablevision, and Insight.
Ellie Reese has been promoted from Director of National Accounts to Vice President, Interactive Media Distribution. She will oversee Oxygen�s efforts to develop an effective and compelling broadband and multi-platform strategy for the network�s affiliate partners. Tricia Hulse is promoted from Director of National Accounts to Vice President. Hulse will continue to manage Oxygen�s affiliate sales and marketing initiatives for the network�s Comcast and Time Warner Cable clients on the West Coast.
�Building distribution is a critical piece of our business, and creating strong, results oriented marketing partnerships with our affiliates is another. We have enjoyed great success on both fronts thanks to the persistence and hard work of both Tricia and Ellie. Both of these talented women have been with Oxygen for over five years and have made significant contributions to Oxygen�s growth,� said Murano. �We are thrilled to have Carla join our team. Her experience in all facets of affiliate sales and marketing and her management skills will make her an extremely valuable addition to our team.�
About Oxygen Media
Oxygen, the only cable network owned and operated by women, is currently available in over 68 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, Mo�Nique�s Fat Chance and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.