[07/26/06 - 12:00 AM]
USA Network #1 in Key Demos

[via press release from USA]



NEW YORK, NY � July 25, 2006 � USA was the #1 ranked network in basic cable prime for the fourth week of 3Q06 in the key demos: P25-54 (1.3 million), P18-49 (1.3 million) and P18-34 (0.6 million).

USA Network dominated the basic cable prime rankings for the week, with its original series ranking as six of the top ten basic cable prime telecasts among P25-54. Each of USA's original series � two hours of WWE MONDAY NIGHT RAW, MONK, PSYCH, THE 4400 and THE DEAD ZONE � ranked within the top ten telecasts in basic cable prime for the week.

� WWE MONDAY NIGHT RAW at 10p on Monday was the #1 basic cable prime telecast for the week among P18-49 (2.9 million), P25-54 (2.6 million) and total viewers (5.8 million). WWE continues to see growth, up from the previous week in all key demos, by +15% among P18-49 and up +17% among P25-54. On Monday, USA delivered more M18-49 and M25-54 than ABC at 9p and more M18-49 than any broadcast network at 10p.

� USA's MONK and PSYCH were the top two programs in basic cable prime on Friday, with MONK taking the #1 spot among P25-54 and PSYCH ranking #1 among P18-49. USA was the #1 network in the 9p hour on Friday among both P18-49 and P25-54, with MONK ahead of all broadcast and cable networks.

� USA's original series continued their winning streak on Sunday, with THE 4400 and THE DEAD ZONE ranking as the top two programs in basic cable prime for the night with 1.7 million in P25-54 each.

USA Network surpassed its ratings for the same week last year (7/18-7/24/05) by double-digits in all key demos, up +27% in households, up +42% in P18-34 delivery, up +28% in P18-49 delivery, up +22% in P25-54 delivery and up +30% among total viewers (Live+SD vs. pre-DVR data).

* Please note: all data is Live+SD unless otherwise noted.

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [july 2006]  

· 4400, THE (USA)

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