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[05/03/07 - 01:02 PM]
Ivillage and USA Network Launch Online Initiative for Upcoming TV Series "The Starter Wife"
A co-branded microsite on iVillage.com will "engage iVillage's 16 million members with exclusive videos, star Q&As, social networking groups for real-life women starting over and more."

[via press release from USA]

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

iVILLAGE AND USA NETWORK LAUNCH ONLINE INITIATIVE FOR UPCOMING TV SERIES "THE STARTER WIFE"

NICOLE KIDMAN AND KEITH URBAN TOP THE LIST IN POLL ASKING WOMEN WHO THEY WOULD EMULATE IF THEY HAD TO START OVER

Co-Branded Microsite Will Feature Pledge Contributions To The Charity Dress For Success From Real-Life Starter Wives

New York, NY, May 2, 2007 � iVillage, a division of NBC Universal, announced today that it has teamed up with sister company USA Network to promote the network's upcoming original series, THE STARTER WIFE. A co-branded microsite on iVillage.com will engage iVillage's 16 million members with exclusive videos, star Q&As, THE STARTER WIFE social networking groups for real-life women starting over and more.

Premiering Thursday, May 31 at 9/8c, THE STARTER WIFE stars Emmy�-Award winner Debra Messing, best known for her role as Grace Adler on "Will & Grace" and on the big screen opposite Dermot Mulroney in "The Wedding Date." Messing joins cast members Academy Award� nominee Judy Davis, Emmy and Tony� winner Joe Mantegna, Miranda Otto and Tony winner Anika Noni Rose with executive producer Gigi Levangie Grazer in this wickedly funny comedy based on Grazer's New York Times best-selling novel about one woman's journey to redefine herself after ending her marriage with a Hollywood studio head.

iVillage, the largest community of women online, features compelling content, message boards, interactive features, tools and blogs for women to connect on everything from beauty and style to entertainment, pregnancy and parenting.

"Every woman has had to start over at some point in her life, whether it was following a divorce, starting a new career or moving to a new city," said Deborah Fine, President of iVillage. "THE STARTER WIFE message is one that resonates with our community of women at every stage of their lives, and we are excited to be working with USA Network to promote this highly anticipated series."

"We're thrilled that iVillage is offering a catalog of rich interactive tools for the upcoming network event of THE STARTER WIFE," said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. "Through this partnership, we are able to tap into their vibrant community of women, a core audience that we aim to capture with the series."

A co-branded poll on iVillage.com paved the way recently, with a record number of women responding to the question: "If you could start over, which couple would you emulate?"

� Nicole Kidman and Keith Urban? 46% would stick together through thick and thin like this Hollywood-Nashville super couple.

� Angelina Jolie and Brad Pitt? 30% said they would be globally aware and put their kids first ala Brangelina.

� Jessica Simpson and John Mayer? 24 % responded that they would have fun with no strings like these young lovers.

The microsite on iVillage.com kicked off on May 1 at www.ivillage.com/starterwife, featuring:

� An online pledge board, where iVillage users pledge to "start over" in some area of their life, such as "I will start eating healthy today" or "starting today, I will donate one hour per week to a local shelter." For every pledge, USA Network donates a dollar (up to $10,000) to Dress for Success, a not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

� A Starter Wife group on iVillage Connect, its social networking platform, where real-life Starter Wives can swap stories, share inspirations and advice.

� Exclusive video preview of THE STARTER WIFE'S pilot episode.

� Video Q&A with Debra Messing, star of THE STARTER WIFE.

� Starting on May 31st, iVillage's popular "TV Cocktail" blog will offer the scoop following each weekly episode.

# # #

About THE STARTER WIFE

THE STARTER WIFE stars Emmy� winner and Academy Award nominee Judy Davis ("Life with Judy Garland: Me and My Shadow"), Emmy winner and Tony winner Joe Mantegna ("Joan of Arcadia"), Tony winner Anika Noni Rose ("Dreamgirls"), Miranda Otto ("Lord of the Rings") Peter Jacobson ("As Good As It Gets"), Stephen Moyer ("Quills"), Aden Young ("The Crocodile Hunter: Collision Course") and Chris Diamantopoulos ("Boston Legal").

THE STARTER WIFE is executive produced by Grazer and penned by the writing team of Sara Parriott & Josann McGibbon ("Runaway Bride"), who also serve as executive producers along with Stephanie Davis ("The Caveman's Valentine") and Howard Klein ("The Office," "Carnivale") from 3 Arts Entertainment. THE STARTER WIFE is produced by Hay Pop Pty Limited in association with McGibbon/Parriott Productions and 3 Arts Entertainment, for NBC Universal Television Studio.

About iVillage Inc.

iVillage Inc., a division of NBC Universal, is the first and largest media company dedicated exclusively to connecting women at every stage of their lives. Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), iVillage.com offers an authentic community infused with compelling content from experts on health, parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment. The site's interactive features include thousands of message boards and a wide variety of social networking tools, allowing women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage's brand extensions include iVillage UK, iVillage Total Health and owned sites Astrology.com, GardenWeb and gURL.com, in addition to the Newborn Channel. The company, acquired by NBC Universal in May 2006, is based in New York.

About USA Network

USA Network (http://www.usanetwork.com/) is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. Seen in over 90 million U.S. homes, USA finished #1 among all basic cable networks in total viewers in the first quarter of 2006. Home to critically acclaimed and award-winning programming including The Dead Zone, Nashville Star, and the Emmy-winning series Monk and the Emmy-nominated series The 4400. USA Network is the exclusive broadcaster of WWE Monday Night Raw, which is consistently one of the highest rated programs on basic cable. Upcoming programming includes, Psych, AFI tribute to Sean Connery, and the US Open Tennis Championship.

About Dress for Success

Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 80 cities in the U.S., Canada, New Zealand, the Netherlands and the UK. To date, Dress for Success has helped more than 350,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.





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· STARTER WIFE, THE (USA)
· WILL & GRACE (NBC)









[05/04/15 - 02:00 PM]
FOX Picks Up a Double D'OHse of "The Simpsons," Renewing Series for 27th and 28th Seasons
"I've outlasted Letterman, Jon Stewart and 'McDreamy,' because I have something they don't: a costly 200-donut-a-day addiction," said Homer Simpson.

[05/04/15 - 01:39 PM]
The World Premiere of "Christopher Titus: The Angry Pursuit of Happiness" Debuts May 9 at Midnight on Comedy Central
In Christopher Titus' sixth stand-up special, he sticks to simple subjects, like how to solve all of the world's problems, giving his own eulogy and his father's erectile dysfunction.

[05/04/15 - 12:46 PM]
American Heroes Channel Sets Its Sights on Season Two of Breakout Hit Docudrama "Gunslingers"
Currently in production on six all-new episodes, the series exposes real, often little-known adventures of the Old West's legendary characters and how their fearless pursuit of freedom and profit still resonates in America today.

[05/04/15 - 12:09 PM]
ACC's Notre Dame and Syracuse Earn Top Seeds in NCAA Men's Lacrosse Championship
The top two seeds in the championship - No. 1 Notre Dame and No. 2 Syracuse, both from the Atlantic Coast Conference - take to the field for first-round action on ESPNU on Saturday, May 9 and Sunday, May 10, respectively.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 11:30 AM]
History(R) Unveils Summer Programming Lineup and Premiere Dates
Highlights include four new nonfiction series and brand new episodes of hit series "American Pickers," "Counting Cars," "Mountain Men" and "Pawn Stars."

[05/04/15 - 11:01 AM]
"Red Nose Day Danceathon with Nick Cannon" Set to Stream Live in the 24 Hours Leading Up to NBC's May 21 Telecast of "Red Nose Day"
Streamed live from the NBC Experience Store at Rockefeller Center in New York City, the day of dance will be filled with guest DJs and musicians, celebrity drop-ins, and a variety of dance acts and troupes.

[05/04/15 - 11:00 AM]
Syfy Greenlights Lev Grossman's New York Times Best-Selling Fantasy "The Magicians" to Series
The 12-episode season will begin shooting in Vancouver in July.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:48 AM]
USA Network Rolls Out One of the Widest Pre-Linear Distribution Plans in Cable TV History for Pilot Episode of Award-Winning New Series "Mr. Robot"
Additionally, for the first time ever, the network will release a version of the pilot with Spanish language subtitles across On Demand platforms.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 10:13 AM]
Nickelodeon Greenlights Second Season of Daily Scripted Musical Comedy Series, "Make It Pop"
The series ranks as the most-watched long-form content on Nick.com and on the Nick App.

[05/04/15 - 10:00 AM]
Video: "Tyrant: The Devil Inside" - Official Season Two Trailer
Season two premieres Tuesday, June 16 at 10:00/9:00c on FX.

[05/04/15 - 09:32 AM]
The Stars Are Aligned and Scrubbing In for a Special Live Episode of "Undateable" Tuesday, May 5 at 9 P.M. on NBC
Zach Braff, Donald Faison, Neil Flynn, Christa Miller, Kate Walsh, Victoria Justice and Dr. Drew Pinskey are among those slated to appear.

[05/04/15 - 08:51 AM]
The Fight of the Century Reaches New Heights: Floyd Mayweather vs. Manny Pacquiao Will Now Be Seen in Space
At the request of the ISS, the fight was packaged and delivered for the crew to watch at their leisure.