or


[05/09/07 - 04:47 PM]
USA Network and Yahoo! Music Enter Into New Music Pact for Television
The pair have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model.

[via press release from USA]

USA Network and Yahoo! Music Enter into New Music Pact for Television

# 1 Cable Network and #1 Online Music Site Create New Marketing Model and Development Hub To Discover and Promote Emerging Artists

NEW YORK, May 9 -- USA Network and Yahoo! Music today announced that they have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model. The collaboration, the first of its kind for television, seeks to move beyond the boundaries of traditional marketing by enhancing USA Network's slate of innovative programming and promotional content through relevant and breakthrough music.

"We're thrilled to be involved in this innovative partnership that has the potential to create a new model for the way musical artists are discovered and developed," said Chris McCumber, USA's senior vice president, marketing & brand strategy. "We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network."

"As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one," said Jay Frank, vice president of programming and label relations, Yahoo! Music. "Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist."

Yahoo! Music, the #1 online music destination, is home to LAUNCHcast radio, the Web's top radio service. Yahoo! Music will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.

Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists' recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists' music for further exposure.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Yahoo! Music

Yahoo! Music (http://music.yahoo.com) is the #1 online music destination. Yahoo! Music offers more than 2 million songs for download as well as the tools to manage, explore and share music. Yahoo! Music provides a wide selection of streaming video and audio, the Web's largest collection of music videos, Internet radio, original content, exclusive features, artist information and news covering all genres of music to Yahoo! users.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE USA Network
http://www.usanetwork.com http://music.yahoo.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/18/21 - 09:43 AM]
Series Nominations Announced for the 26th Annual Critics Choice Awards
The winners will be revealed live on The CW on Sunday, March 7, with acclaimed film, television, and stage star Taye Diggs returning to host for his third consecutive time.

[01/18/21 - 08:01 AM]
Sunday's Broadcast Ratings: NFL Playoffs Deliver Victory for FOX
The network's coverage towers over the night in both total viewers and adults 18-49.

[01/16/21 - 03:05 PM]
Video: First Promo for New Unscripted Variety Show "Game of Talents," Coming This March to FOX
Emmy winner Wayne Brady is set to host and executive produce the program, due in March.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 11:29 PM]
Development Update: Friday, January 15
Updates include: Ethan Hawke set as villain in "Moon Knight" at Disney+; Kantemir Balagov to helm HBO's "The Last of Us"; and Apple TV+ fills out cast of Kevin Durant's "Swagger."

[01/15/21 - 04:00 PM]
discovery+ True Crime Highlights - Weeks of January 18 and January 25
Investigation Discovery's "Still a Mystery," "The Clown and the Candyman," "The Murder Tapes" and "American Monster" are among the latest to move originals to discovery+.

[01/15/21 - 01:05 PM]
NBC Set Premiere Dates for Its Two Upcoming Comedies "Young Rock" and "Kenan"
Look for both series back-to-back beginning Tuesday, February 16 in place of "Zoey's Extraordinary Playlist," which will return in the spring.

[01/15/21 - 12:50 PM]
BET Announces Its Multiplatform Programming Strategy for Inauguration 2021
Live coverage is scheduled to begin Wednesday, January 20 at 11:00 am ET/10c on BET.

[01/15/21 - 12:12 PM]
Video: "A Closer Look with Brian McKnight" - Official Trailer - ALLBLK
The show's latest installment bows Thursday, January 21 on the streaming service.

[01/15/21 - 11:50 AM]
ABC News Announces Special Coverage of the Inauguration of President-Elect Joe Biden Beginning Tuesday, Jan. 19
At 8:00 p.m. EST ABC News presents a primetime program, "The Inauguration of Joseph R. Biden, Jr. - An ABC News Special," that will provide reporting on and analysis of the historic moments from the day.

[01/15/21 - 11:38 AM]
Discovery Documents the Cutting-Edge Science Behind Creating a Vaccine to Conquer COVID-19
"The Vaccine: Conquering Covid" premiering Sunday, February 21 at 8 PM PT/ET on Discovery and streaming on discovery+.

[01/15/21 - 11:21 AM]
Netflix Partners with Renowned Author Dr. Ibram X. Kendi to Bring Three of His Bestselling Books to Life Onscreen
"Stamped from the Beginning: The Definitive History of Racist Ideas in America," "Stamped: Racism, Antiracism and You," and "Antiracist Baby" are the featured projects.

[01/15/21 - 11:01 AM]
"Selena: The Series" Captivates Fans Ahead of Anticipated Finale on May 14
25 million households around the world sang "Como la flor" along with part one in the first four weeks after it premiered in December.

[01/15/21 - 10:51 AM]
"Crikey! It's the Irwins" Returns with a New Season of Reopenings, Rescues, Newborn Wildlife and Exciting News About the Future Generation of the Irwin Family on Discovery+ Feb. 7
A sneak peek of the premiere episode will air on Animal Planet directly out of "Puppy Bowl XVII" on Sunday, Feb. 7 at 5 PM ET/PT.

[01/15/21 - 10:00 AM]
"Super Bowl Greatest Commercials 2021" Special Hosted by Boomer Esiason and Daniela Ruah to Be Broadcast Feb. 3 on CBS
Beginning today, viewers can watch and vote for their favorite Super Bowl commercial from the past 20 years at https://www.cbs.com/SBGC.