or


[05/09/07 - 04:47 PM]
USA Network and Yahoo! Music Enter Into New Music Pact for Television
The pair have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model.

[via press release from USA]

USA Network and Yahoo! Music Enter into New Music Pact for Television

# 1 Cable Network and #1 Online Music Site Create New Marketing Model and Development Hub To Discover and Promote Emerging Artists

NEW YORK, May 9 -- USA Network and Yahoo! Music today announced that they have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model. The collaboration, the first of its kind for television, seeks to move beyond the boundaries of traditional marketing by enhancing USA Network's slate of innovative programming and promotional content through relevant and breakthrough music.

"We're thrilled to be involved in this innovative partnership that has the potential to create a new model for the way musical artists are discovered and developed," said Chris McCumber, USA's senior vice president, marketing & brand strategy. "We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network."

"As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one," said Jay Frank, vice president of programming and label relations, Yahoo! Music. "Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist."

Yahoo! Music, the #1 online music destination, is home to LAUNCHcast radio, the Web's top radio service. Yahoo! Music will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.

Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists' recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists' music for further exposure.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Yahoo! Music

Yahoo! Music (http://music.yahoo.com) is the #1 online music destination. Yahoo! Music offers more than 2 million songs for download as well as the tools to manage, explore and share music. Yahoo! Music provides a wide selection of streaming video and audio, the Web's largest collection of music videos, Internet radio, original content, exclusive features, artist information and news covering all genres of music to Yahoo! users.

Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE USA Network
http://www.usanetwork.com http://music.yahoo.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 05:01 PM]
Video: "Wall to Wall" - Official Trailer - Netflix
A man who poured his life savings into a new apartment discovers its walls are full of disturbing noises, hostile neighbors and unsettling secrets.

[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 01:30 PM]
"New Amsterdam" Creator David Schulner Joins Creative Team of New FOX Drama Series "Memory of a Killer" as an Executive Producer and Co-Showrunner
Schulner will be an executive producer of the series alongside Ed Whitmore, Tracey Malone, and Cathy Schulman.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.