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[03/03/08 - 04:01 PM]
Doritos and MTV Announce Casting Call for Spicy Girls and Sweet Guys for New Reality Dating Series
The semi-finalists will be chronicled in an on-air micro-series premiering on April 18, and the winning couple will be featured in a national commercial.

[via press release from MTV]

Doritos and MTV Announce Casting Call for Spicy Girls and Sweet Guys for New Reality Dating Series

Spicy-Sweet Pair to Star in Doritos Spicy Sweet Chili Tortilla Chips Commercial

NEW YORK, March 3 -- Are you a spicy girl or a sweet guy? If so, MTV and Doritos brand want to hear from you.

MTV and Doritos are searching for guys and girls who can prove that opposites really do attract for a new short-form reality dating series called "When Spicy Meets Sweet." Beginning today, people 18 years of age or older can go to http://www.snackstrongproductions.com to find out how they can become a Spicy Girl or Sweet Guy. Interested fans will then register and build their own profiles at a specially branded MTV web site, http://spicyandsweet.nextornot.com, where viewers help determine the four Spicy Girls and four Sweet Guys to go on a series of dates that will be chronicled online and on-air.

The Spicy Girl and Sweet Guy contestants are chosen by how much time viewers spend on their profile pages between February 25 and March 16. The semi-finalists will be chronicled in an on-air micro-series premiering on April 18, and the winning couple -- as determined by viewer votes at http://www.snackstrongproductions.com -- will be featured in a national commercial for the new Doritos Spicy Sweet Chili tortilla chips that will air exclusively on MTV and MTV2 this summer.

Additional details about the promotion, including the official rules, are now available at http://www.snackstrongproductions.com.

SpicyandSweet.NextorNot.com taps into the existing NextorNot.com community, one of MTV's most successful web sites based on the popular dating franchise "NeXt." The community's passionate members have generated a whopping 12 million "NeXts" since the beginning of the year.

Doritos Spicy Sweet Chili chips combine both the opposite tastes of sweet and spicy to create one intense "sweet heat" snack experience. Doritos Spicy Sweet Chili flavor is available now nationally for $3.49 (12.5 oz) and $0.99 (2.6 oz). Inspired by the bold fusion of flavors in Spicy Sweet Chili Doritos, "When Spicy Meets Sweet" explores what happens when spicy girls and sweet guys set out to meet their respective matches.

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched 15 dynamic online communities and eight new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space -- delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in ... http://www.mtvpress.com.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

SOURCE MTV
http://www.mtv.com http://www.snackstrongproductions.com http://SpicyandSweet.NextorNot.com http://NextorNot.com





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[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
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[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
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[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
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[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
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