or


[03/04/08 - 02:07 PM]
Bravo Announces Clorox, Toyota and Verizon Wireless as Top Sponsors for "Top Chef: Chicago"
These multi-platform deals provide "an unmatched level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence."

[via press release from Bravo]

BRAVO ANNOUNCES CLOROX, TOYOTA AND VERIZON WIRELESS AS TOP SPONSORS FOR "TOP CHEF: CHICAGO"

BRAVO ANNOUNCES CLOROX, TOYOTA AND VERIZON WIRELESS AS TOP SPONSORS FOR "TOP CHEF: CHICAGO"

Bravo Renews Series Partnership With Food & Wine Magazine For Fourth Season, Premiering Wednesday, March 12 at 10 PM ET/PT

NEW YORK � March 4, 2008 � Bravo has inked partnerships with The Clorox Company, Toyota and Verizon Wireless as official sponsors along with the Michelob family of beers as an online sponsor of the fourth season of Bravo's Emmy-Award nominated series and the No. 1 food show on cable, "Top Chef," premiering Wednesday, March 12 at 10 p.m., ET/PT. Bravo's reputation with sponsors and brand recall scored big with advertisers in 2007, ranking as the No. 1 cable network among adults 18-49 for brand recall of commercials, as well as the No. 1 cable network among adults 18-49 for program engagement.

These multi-platform deals provide an unmatched level of brand exposure through exclusive in-show product integration as well as a major on-air and online presence. The announcement was made by Susan Malfa, Vice President, Ad Sales, Bravo.

For the fourth consecutive cycle, Bravo continues its overall series partnership with Food & Wine magazine, including the expertise of Gail Simmons as a series judge. The magazine will also provide prizing for the winner of "Top Chef: Chicago," who will be featured in an upcoming issue and will be showcased at the Annual Food & Wine Classic in Aspen.

"Bravo Media's "Top Chef" sponsorship is a stellar example of the power of true synergy when aligning the best brands in the business," said Malfa. "We have generated results for our sponsor partners in past seasons � commercial recall; positive brand recall; brand likeability and intent to purchase. We will continue to deliver those powerful results and explore new media and consumer interactivity via new technology and share those learnings with our sponsors who come to us for our innovation."

Elements of the sponsorships and integrations surrounding "Top Chef: Chicago" include:

For the third year, the Glad Products Company will provide a $100,000 cash prize to the "Top Chef" winner to use to advance his or her culinary career. New this year, Clorox brands Kingsford�, Hidden Valley� and KC Masterpiece� join the partnership. The four brands host mealstogether.com, which includes exclusive "Top Chef" videos, an interactive game and content from season three chef'testants Casey Thompson and Chris "CJ" Jacobson. Recipes and tips from Thompson and Brian Malarkey (also from season three) appear in an exclusive downloadable brochure at walmart.com. A sweepstakes sponsored by mealstogether.com will appear on www.BravoTV.com. Branding will occur in-store on select packaging.

Toyota is a fully integrated sponsor and will provide Toyota Highlanders to serve as the primary transportation vehicles for the competing chefs as they make their way around Chicago for "Top Chef's" challenges. The winner of "Top Chef" will receive an all-new 2009 Toyota Corolla. Toyota is also the exclusive sponsor of the "Top Chef" weekly live voting, Bravo's wap site (wap.topchef.com), as well as a sponsor for the "Top Chef" Foodie Flyaway Sweepstakes.

As part of the Verizon Wireless partnership, Verizon Wireless customers will be able to view exclusive "Top Chef" mobishows and a quickfire challenge on their V CAST-enabled phones under the Bravo To Go channel in V CAST Video. Beginning March 12, the quickfire challenge will feature seven "Top Chef" alumni - Chris "CJ" Jacobson, Casey Thompson, Dale Levitski, Ilan Hall, Hung Huynh, Camille Becerra and Sara Nguyen in an action-packed quickfire challenge made exclusively for Verizon Wireless customers. In addition, Verizon Wireless customers have exclusive access to a series of "Bite-Sized" mobishows that explores what happens when chefs and judges are grouped together and put in situations that force their cooking and personality styles to mix. Verizon Wireless is also a fully integrated sponsor of "Top Chef" including sponsorship of the "Top Chef" Foodie Flyaway Sweepstakes and sponsorship of blogs and bios on www.BravoTV.com.

Michelob will be a sponsor of the wildly popular "Fan Favorite." The brand will also be an online sponsor of culinary legend Anthony Bourdain's blog, the ever-popular recipe finder with recipes seen on the show, as well as the interactive game "Rate The Plate," where fans can visit www.BravoTV.com and vote for the dish they think deserves top honors each week.

Bravo's "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business at the highest level. The series features sixteen aspiring chefs who compete for their shot at culinary stardom and the chance to earn the prestigious title of "Top Chef." Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and inventiveness of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. The challenges not only test their skills in the kitchen, but also uncover if they have the customer service, management and teamwork abilities required of a Top Chef. The competing chefs live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone is asked to "pack up their knives" and go home.

"Top Chef: Chicago" is produced by Magical Elves. Dan Cutforth and Jane Lipsitz, who also produce the Emmy-Award nominated "Project Runway," "Step It Up & Dance," and "Top Design" for Bravo, return as executive producers. Shauna Minoprio also serves as executive producer.

Advertiser rankings based on IAG Research, Measured Nets, 1/1/07-11/30/07, Program Engagement Non-Sports Programming and IAG Research 1/1/07-11/30-07 Standard Ads, Non-Sports Primetime Programming

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [march 2008]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (LIFETIME)
· STEP IT UP & DANCE (BRAVO)
· TOP CHEF (BRAVO)
· TOP DESIGN (BRAVO)





[09/26/16 - 12:09 PM]
Viceland Sets Premiere for Its First-Ever Daily, Late Night Show "Desus & Mero"
The show will air Mondays-Thursdays at 11:00/10:00c beginning Monday, October 17.

[09/26/16 - 11:33 AM]
Prepare to Be Scared with Syfy's Annual "31 Days of Halloween" Celebration
Among the highlights: "Channel Zero: Candle Cove," which will now premieres Tuesday, October 11 at 9:00/8:00c.

[09/26/16 - 11:14 AM]
Raise a Glass to An All-New Season of Bravo Media's "Vanderpump Rules" Premiering Monday, November 7 at 9PM ET/PT
The new season of "Vanderpump Rules" once again partners Lisa with Jax Taylor, Stassi Schroeder, Scheana Shay, Tom Sandoval, Ariana Madix, James Kennedy, Katie Maloney, Tom Schwartz, Kristen Doute, and Lala Kent.

[09/26/16 - 11:06 AM]
TNT Orders "Hinges" Pilot from Executive Producer/Writer Janine Sherman Barrois and Executive Producer John Wells
A series that provocatively and humorously dissects middle-class suburbia, "Hinges" follows two sets of neighbors whose lives are dramatically changed in the wake of a scandal that rocks the community.

[09/26/16 - 11:01 AM]
History's New Unscripted Series "Lone Star Restoration" Premieres Monday, October 3 at 10 pm ET/PT
The network has teamed up with Texas based restoration expert, Brent Hull, and his company Hull Historical in a new eight episode series.

[09/26/16 - 10:49 AM]
Nerdist's Kyle Hill Named Host of Science Channel's "MythBusters: The Search"
The all-new series features the next generation of fearless contenders with killer build skills, science smarts and nerves of steel, ready to be judged each week as they bust myths and vie for the win in becoming the next myth-busting superstars.

[09/26/16 - 10:04 AM]
Science Channel Celebrates 20th Anniversary with Science Super Heroes
Recognizing the science superstars all around us, the new Science Super Heroes initiative recognizes individuals who are furthering science in local communities across the country.

[09/26/16 - 09:51 AM]
FX Productions Lands Exclusive Overall TV Production Deal With Emmy(R) Award Winning Writer and Producer D.V. DeVincentis
DeVincentis won two Emmy awards on "The People v. O.J. Simpson: American Crime Story" (producer and writer).

[09/26/16 - 09:49 AM]
Travel Channel's Jack Maxwell Discovers America's Unique Watering Holes in "Booze Traveler: Best Bars"
The two specials follow Jack Maxwell as he hunts down prohibition-style bars hidden from view, as well as bars with spectacular and unforgettable views.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 09:06 AM]
Video: "Marriage Boot Camp: Reality Stars" Releases Season 6 Supertease Featuring Brand New Cast!
On this groundbreaking season, shocking secrets spin Boot Camp out of control as five famous couples fight to save their broken relationships.

[09/26/16 - 08:49 AM]
A&E Network's Emmy-Winning Docuseries "Born This Way" Renewed for a Third Season
In addition to the Emmy win, earlier this year the show was chosen as one of six honorees for the 2016 Television Academy Honors, an award that recognizes television programming that inspires, informs and motivates.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/26/16 - 08:04 AM]
Soul Train Weekend 2016 to Take Over Mandalay Bay November 3-6
The four-day weekend of events will include intimate performances, electrifying concerts, an outdoor day party and exclusive late night parties - all leading up to the 2016 Soul Train Awards.

[09/26/16 - 08:02 AM]
MTV Brings Back "TRL" for One Day Only as "Total Registration Live" to Encourage Voter Registration Tuesday, September 27 at 6:00PM ET/PT
The one-hour live show will simulcast on MTV.com, the MTV App, MTV's Facebook and YouTube pages, and ElectThis.com.