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[03/05/08 - 09:23 AM]
NBC.com Sees Emerging Consumer Patterns from 2007
"Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008.

[via press release from NBC]

NBC.COM SEES EMERGING CONSUMER PATTERNS FROM 2007

Site Delivers Significant Year Over Year Growth

Streaming Video Patterns Emerging

BURBANK, Calif. � March 5, 2008 � NBC Digital Entertainment today announced its findings gathered from the fifth wave of quarterly consumer research studies conducted during the last quarter of 2007. Among the highlights: a large amount of users are staying through entire episodes, higher brand recall and increased satisfaction with the NBC Rewind video player. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.

"Digital entertainment is truly a consumer's medium," said Zigler. "We are constantly developing and re-shaping our offerings based on what our users like and how they interact with our site."

"NBC.com's loyal users actively navigate and curate their own experience in NBC Rewind so there is a high level of engagement," said Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal. "These research results show that when the right message is tailored to the right medium, this engaged audience really responds and our advertisers win."

Finishing out 2007 as the number one network site in December for both average time spent (11.25 minutes) and uniques (7.9 million), NBC.com commissioned original research to better understand how consumers are utilizing the NBC Rewind video player. Over 5000 Rewind visitors were surveyed during the fourth quarter, yielding insights for NBC.com and its advertising partners. Among the findings: dramatically higher brand recall for ad content created specifically for the internet vs. previous quarters (86% vs. 70%-75%), high agreement that Rewind ads are less disruptive than ads on television, and a strong desire to interact with advertising. In fact, ads with interactive elements were more likely to elicit higher brand recall as well as higher agreement that ads were entertaining and relevant.

Additional findings include 77 per cent of users streaming video as a compliment to TV viewing (the majority report catching a missed episode online). Over a quarter of respondents also reported sampling a new show while viewing online, with the majority continuing to watch the show after trial, both on air and online.

In overall traffic findings, so far this year, "Deal or No Deal," "American Gladiators" and "Biggest Loser" are the sites top performers, delivering over 70 million page views in 2008. Additionally, NBC.com has delivered 40.9 million overall video streams (up 24 per cent from last year). Uniques in 2008 are up seven per cent so far (15.5 million).





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· AMERICAN GLADIATORS (NBC)
· BIGGEST LOSER, THE (NBC)
· DEAL OR NO DEAL (NBC)









[04/17/14 - 11:24 AM]
A&E Network Greenlights New Nonfiction Series "D.O.A." (Working Title) from Executive Producer Dick Wolf
The series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 10:30 AM]
Video: First Look Clips at New Seasons of "Maron" & "Comedy Bang! Bang!" - Premieres May 8 on IFC
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[04/17/14 - 10:30 AM]
E!'s "Chelsea Lately" Welcomes Khloe Kardashian, TJ Miller, Loni Love and Mary McCormack as Celebrity Guest Hosts April 21-24
Scheduled guests include Bob Saget, Wiz Khalifa, Mekhi Phifer and Ian Somerhalder.

[04/17/14 - 10:28 AM]
Two-Hour "Lindsay" Finale to Air Sunday, April 20 at 9 P.M. ET/PT on OWN
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[04/17/14 - 10:01 AM]
Academy Announces Key Dates for the Oscars(R)
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[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
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[04/17/14 - 09:39 AM]
Showtime(R) and Kobe Bryant Find Their Muse - The New Original Feature-Length Documentary Captures a Never-Before-Seen Portrait of an Elite Athlete's Professional and Personal Journey
The film is currently in production in Los Angeles and will air this fall on Showtime.

[04/17/14 - 08:53 AM]
"Bad Teachers" - All-New Mini Series Premieres Tuesday, April 22 at 9/8c on Investigation Discovery
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[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/17/14 - 08:31 AM]
Live Comprehensive Coverage of Formula One Chinese Grand Prix Highlights Motorsports Programming on NBCSN This Weekend
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[04/17/14 - 08:22 AM]
VH1 + Palladia to World Premiere Jared Leto's Award-Winning Documentary, "Artifact" Saturday, April 26th at 11 PM ET/PT
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[04/17/14 - 08:10 AM]
"Ball Boys" Reality Series Makes Reelz Premiere Wednesday, April 23 at 9pm ET/6pm PT
The 12-episode series originally ran on ABC in 2012.

[04/17/14 - 08:02 AM]
Emmy Award Nominated "Oprah's Master Class" Returns May 11 on OWN: Oprah Winfrey Network with Star-Studded Line Up
Guests this season include Justin Timberlake, Barbara Walters, Whoopi Goldberg, Tim McGraw, Robin Roberts, Lionel Richie, Vanessa Williams, Billy Bob Thornton and Sharon Stone.