or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[12/07/18 - 05:53 PM]
Alfonso Cuaron's "Roma" to Be Released Theatrically in Over 600 Theaters Worldwide
The film will be available on the streaming service next Friday, December 14.

[12/07/18 - 05:52 PM]
Prentice Penny's "Uncorked" Adds Primetime Emmy Nominee Kelly Jenrette, Matt McGorry, Sasha Compere, Gil Ozeri and Bernard David Jones
Principal photography is currently underway in Memphis, Tennessee.

[12/07/18 - 04:01 PM]
"Ghost in the Shell: SAC_2045" Is Coming to Netflix in 2020
Shinji Aramaki and Kenji Kamiyama are behind the project, which was announced via social media this afternoon.

[12/07/18 - 01:42 PM]
Music Superstars Diana Ross, Kelly Clarkson, Andy Grammer, John Legend, Blake Shelton, Keith Urban and Brett Young Kick Off 2019 on "NBC's New Year's Eve"
Carson Daly and Chrissy Teigen will host live from the heart of Times Square along with Leslie Jones.

[12/07/18 - 11:00 AM]
The Premiere of Freeform's "Life-Size 2: A Christmas Eve" Is Sunday's No. 1 Cable Program
Freeform further spins the numbers for Sunday, December 2.

[12/07/18 - 09:52 AM]
Kathie Lee Gifford and Hoda Kotb Ring in the New Year with "A Toast to 2018" on NBC, December 31
The annual special will feature interviews with Jaimie Alexander, Andrea Canning, Chris D'Elia, Dylan Dreyer, Ryan Eggold, Willie Geist, Brad Goreski, Savannah Guthrie, Lester Holt and more.

[12/07/18 - 09:30 AM]
"Bleed Out," A Harrowing, Personal Investigation Into the Problems Afflicting American Health Care, Debuts Dec. 17 on HBO
The documentary uses one family's story to underscore deep flaws in America's current healthcare system and highlights ways those problems could be fixed.

[12/07/18 - 09:00 AM]
HBO Films' "Icebox" Available for Free Streaming Starting This Monday, Dec. 10
The film makes its linear premiere tonight on the pay channel.

[12/07/18 - 08:30 AM]
Comedic Action-Adventure Movie "Kim Possible" Kicks Off an Action-Packed Night of Premieres on Friday, Feb. 15
Immediately following "Kim Possible," Disney Channel will present a first look at the new eight-part miniseries "Fast Layne."

[12/07/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Hold Onto Demo Crown
The network's NFL coverage continues its adults 18-49 reign.

[12/07/18 - 07:44 AM]
Viceland Partners with Cadillac on New Series "Hustle" from Wax World Media and Executive Producers Alicia Keys & Marcus Samuelsson
The eight-episode series is set to premiere February 10 at 9:00/8:00c.

[12/07/18 - 07:02 AM]
Video: "The American Meme" - Official Trailer - Netflix
The film explores the journeys of four distinct social media disruptors, Paris Hilton, Josh Ostrovsky, Brittany Furlan and Kirill Bichutsky, as they hustle to build empires out of their online footprints, redefining the paradigm for the American Dream.

[12/07/18 - 05:30 AM]
Music Superstar Post Malone to Perform from His Current Tour on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2019"
It will also mark Malone's first time performing on "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest."

[12/06/18 - 01:08 PM]
Oxygen Media Presents "Dannemora Prison Break" Premiering Saturday, December 15 at 7PM ET/PT
Hosted by Troy Roberts, the riveting two-hour special delves into the shocking story of an audacious mind-game that empowered two homicidal prisoners enough to charm their way out of a maximum-security facility in the sleepy prison town of Dannemora, New York.

[12/06/18 - 12:13 PM]
Comedy Series "Crashing," Created by and Starring Pete Holmes, Returns for Third Season Jan. 20 on HBO
Returning guest comics Dave Attell, Artie Lange and John Mulaney appear as versions of themselves.