or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.