or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)





[07/25/14 - 10:20 AM]
TLC Jumps Back Into the Competitive Spirit with a New Season of "Four Weddings"
The new season - premiering Friday, August 15 at 9:00/8:00c - kicks off with the show's 100th episode.

[07/25/14 - 10:10 AM]
Demi Lovato to Perform "Really Don't Care" with Cher Lloyd and Rita Ora to Perform "I Will Never Let You Down" on "Teen Choice 2014" Sunday, August 10, Live on FOX
Hilary Duff, Megan Fox, Fifth Harmony, Kevin Hart, Colton Haynes, Josh Hutcherson, Sarah Hyland, Kendall Jenner, Kim Kardashian, Lea Michele, The Band Perry and Nat Wolff are now slated to appear.

[07/25/14 - 09:38 AM]
Great American Country to Go "Off the Map with Shannen & Holly"
Slated to premiere in 2015, the six-episode series follows actresses, former co-stars and real-life friends Shannen Doherty and Holly Marie Combs on a girls' road trip through the southeastern United States.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/25/14 - 07:47 AM]
Lucy Hale's Webisode Series, "The Road Between with Lucy Hale," Premieres Exclusively on LucyHale.CMT.com Today
The exclusive world broadcast and online premiere of Hale's video for "Lie A Little Better" hits CMT and MTV Tuesday, July 29.

[07/25/14 - 06:07 AM]
Amazon's Third Original Kids Series "Annedroids" Now Available on Prime Instant Video
Created by Emmy-nominated J.J. Johnson and Sinking Ship Entertainment, the series is aimed at children aged four through seven.

[07/24/14 - 07:32 PM]
Video: FOX Brings "Sleepy Hollow" to San Diego!
Fans can lose their heads at the "Sleepy Hollow" virtual reality experience at the Petco Interactive Zone.

[07/24/14 - 07:21 PM]
Video: FOX's "Gotham" Takes Over San Diego Comic-Con!
Fans can ride the "Gotham" Zip Line located between the Convention Center and the Hilton Bayfront Hotel Thursday through Sunday, from 10:00 AM-6:00 PM.

[07/24/14 - 04:20 PM]
Mayim Bialik to Host TV Land's "Candid Camera" Reboot, Premiering August 11th
Original episodes will also air Tuesday, August 12th; Wednesday, August 13th; and Thursday, August 14th at 8:00/7:00c.

[07/24/14 - 03:45 PM]
MTV Announces "Teen Wolf" Will Return for a 20-Episode Fifth Season
Additionally, the room was given a first-look at the mid-season trailer which is currently available to view on iPhone/iPad or Android via the MTV App.

[07/24/14 - 03:17 PM]
Video: Comic-Con First Look - "Moonbeam City" Comedy Central's Newest Animated Series
The series, debuting in 2015, is an absurdist take on the gritty, sex-drenched crime dramas from the 1980s.

[07/24/14 - 02:01 PM]
NBC to Wrap "Crossbones" Run on Saturday, August 2
The show's planned installments for Friday, August 1 and Friday, August 8 will now air on Saturday, August 2 starting at 8:00/7:00c.

[07/24/14 - 01:42 PM]
FOX Sports Delivers 23 Hours of Live Coverage from "Hot August Nights" Auction Presented by Barrett-Jackson
Bob Varsha leads a seven-member broadcast team, which includes Mike Joy, Steve Magnante, Ralph Sheheen, April Rose, Justin Bell and Tom Jensen.