or


[03/05/08 - 06:10 PM]
Real Simple and TLC Announce Multi-Tier Partnership
Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events.

[via press release from TLC]

Real Simple and TLC Announce Multi-Tier Partnership

NEW YORK, March 5 -- Real Simple and TLC have formed an innovative partnership to develop multi-media content, it was announced today by Steve Sachs, President, Real Simple, and Angela Shapiro-Mathes, President, TLC. Together, the companies will create new lifestyle content that will premiere across multiple platforms -- television, print, radio, internet, and in store events -- creating an engaging, unmatched experience for consumers.

The target audience is women who are happy with their careers and personal lives -- but are trying to make their lives easier. All platforms will offer an entertaining approach to a lifestyle makeover that will leverage Real Simple's core brand promise and TLC's success in the genre, with the popular WHAT NOT TO WEAR and 10 YEARS YOUNGER. Scheduled to launch in August 2008, TLC has ordered 15 episodes of a prime-time television series and Real Simple will simultaneously launch interactive digital content personalized for the consumer along with content in the magazine itself.

"This collaboration is a wonderful fit that speaks directly to our viewers," said Angela Shapiro-Mathes, President, TLC. "Our brands are a perfect psychographic match and, together, TLC and Real Simple will also bring our advertising partners an unmatched opportunity to connect with our shared audience."

"Over the past few years, Real Simple has transformed from a magazine property into a multimedia power brand, and we're looking forward to working together with TLC on this exciting partnership," said Steve Sachs, President, Real Simple. The strong brand match between Real Simple and TLC ensures that original content can be linked across multiple platforms with ease. "It's an ideal partnership," said Kristin van Ogtrop, Managing Editor, Real Simple, who oversees content creation for the brand across all media. "We are thrilled to bring entertaining and informative Real Simple content to TLC viewers."

This partnership is in direct response to the evolving media landscape, uniting two pioneer media companies and offering a solution to advertisers who demand a unique and organic way to connect directly with these brands and their audiences. All advertising sales will be a joint effort by Real Simple and TLC, and will consist of integrated multimedia packages that include TV, print and online, including a presence across Time Inc. publications. (Real Simple is a division of Time Inc., a Time Warner company.)

The companies, who share a similar key target audience and are well-known for offering a trusted and friendly experience, also gain the opportunity to draw new audiences into their respective brands, while providing current consumers with new access points to high-quality content.

Real Simple brought on veteran producer/executive, Andy Friendly (founding producer, Entertainment Tonight and President of Programming and Production, King World) and Greenberg Glusker Entertainment Department Chair, David Stanley, to help shepherd the deal with TLC. Friendly and Stanley will continue to work as consultants on the show.

An executive producer and host have not yet been named, but Real Simple and TLC expect to announce these roles in the coming months.

About Real Simple

Real Simple launched in March 2000 and has quickly become one of the industry's biggest success stories. The magazine has struck a chord with busy women looking to make life easier, currently reaching 7.3 million readers per month.

Real Simple has expanded its brand promise, "life made easier," to other platforms, including: books; international editions; television; online -- http://www.realsimple.com; two innovative product lines sold at Target; a syndicated newspaper column; and a daily presence on XM Satellite Radio.

Real Simple is part of Time Inc., one of the largest content companies in the world and the largest publisher in the U.S. and U.K. Time Inc. is a Time Warner company.

About TLC

TLC's innovative hit series include perennial fashion favorite What Not to Wear; Little People Big World; Jon & Kate Plus 8. The network defined home design with Trading Spaces and continues to reinvent the genre with Property Ladder, Flip That House and Moving Up. TLC's daytime lineup includes the Emmy Award-winning A Baby Story as well as Take Home Chef. In 2008, the network re-launched Miss America Live and its multi-part companion reality series, and premiered The Secret Life of a Soccer Mom and 10 Years Younger in primetime.

TLC is available in more than 96 million homes in the US, nearly 8 million homes in Canada and through the website at http://www.tlc.com. TLC is part of Discovery Communications which is owned by Discovery Holding Co. (Nasdaq: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

SOURCE Real Simple; TLC
http://www.realsimple.com http://www.tlc.com





  [march 2008]  
S
M
T
W
T
F
S
      


· 10 YEARS YOUNGER (TLC)
· REAL SIMPLE. REAL LIFE. (TLC)
· WHAT NOT TO WEAR (TLC)









[11/21/14 - 03:07 PM]
Netflix to Premiere Globally in March 2015 the New Tina Fey and Robert Carlock Comedy Series Starring Ellie Kemper
"Unbreakable Kimmy Schmidt" was originally slated to premiere on NBC and instead will now launch exclusively across all Netflix territories.

[11/21/14 - 01:30 PM]
Disney XD to Sneak Preview New Original Series "Penn Zero: Part-Time Hero" on Friday, December 5
Emmy Award-winner Henry Winkler guest stars as The Snowman.

[11/21/14 - 01:28 PM]
Feast with the Titans in a Special Thanksgiving Episode of "Teen Titans Go!" Airing Wednesday, November 26, at 5:30 p.m. ET/PT
In addition, the Titans have a lot to be thankful for as the action-comedy series continues to be a strong performer on Cartoon Network.

[11/21/14 - 01:08 PM]
Emmy(R) and Tony Award(R) Winner Ellen Barkin to Guest Star on "Happyish" on Showtime(R)
She's set as Dani Kirschenbloom, a headhunter who works closely with Thom Payne (Steve Coogan).

[11/21/14 - 12:52 PM]
CBS Celebrates the Holidays with Very Merry Episodes
These original episodes join the previously announced holiday music specials as well as perennial holiday favorites.

[11/21/14 - 12:02 PM]
VH1 to Air Special Encore Presentation of "Behind the Music: Aaliyah" on Sunday, November 23, 2014 at 6PM and 10PM
Aaliyah's family members participated in the original production in 2001 and her brother approved the additions made in the updated 2012 version, which will be seen on Sunday.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 10:24 AM]
OWN: Oprah Winfrey Network Announces 2015 Premiere Dates for Returning Favorite Series and an All-New Network Special
"The Haves and the Have Nots," "Love Thy Neighbor" and "Raising Whitley" are among the returning class.

[11/21/14 - 10:06 AM]
Spike TV to Premiere "Lip Sync Battle" from Jimmy Fallon's Eight Million Plus Productions, John Krasinski and Stephen Merchant
The announcement was made by Jimmy Fallon last night on "The Tonight Show" during his interview with Stephen Merchant.

[11/21/14 - 10:06 AM]
"Home & Family" Primetime Holiday Special Premieres on Hallmark Channel November 24th
Candace Cameron Bure, Lacey Chabert, Genie Francis and Marilu Henner are among the scheduled guests.

[11/21/14 - 09:46 AM]
First Look Photo from the New Season of the Hit Showtime(R) Drama Series "Penny Dreadful"
The new season is currently in production in Dublin, Ireland for a 2015 debut on the network.

[11/21/14 - 09:17 AM]
William Shatner Joins "Haven" Cast As Recurring Guest Star
Shatner will play a pivotal character that has the potential to forever impact the fate of the town of Haven and its troubled residents.

[11/21/14 - 09:02 AM]
FX and FXX Set January Premiere Dates for New and Returning Series
"Justified," "The Americans," "Archer," "It's Always Sunny In Philadelphia" and newcomer "Man Seeking Woman" are all due in January.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.