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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[05/11/26 - 04:58 PM]
Prime Video Orders "Fourth Wing" to Series
Lisa Joy, co-founder of Kilter Films and executive producer of the series, is set to direct the pilot.
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[05/11/26 - 04:38 PM]
Prime Video Announces Premiere Date for "The Terminal List" Season Two Starring Chris Pratt
All eight episodes, executive produced by Chris Pratt, Antoine Fuqua, David DiGilio, and author Jack Carr, will premiere on Wednesday, October 21, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[05/11/26 - 04:14 PM]
Prime Video Kicks Off 2026 "Thursday Night Football" Season with Lions at Bills, September 17
Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Thursday, May 14.
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[05/11/26 - 03:15 PM]
Prime Video Confirms Season Three Premiere Date of "The Lord of the Rings: The Rings of Power"
The eagerly awaited third season of epic fantasy series will premiere on November 11, 2026.
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[05/11/26 - 03:01 PM]
Prime Video Orders "Escorted" to Series
The eight-episode, half-hour single-camera comedy stars and is executive produced, written, and co-showrun by Emmy Award winner Brett Goldstein.
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[05/11/26 - 02:46 PM]
Prime Video Orders "Rose Hill" to Series from Temple Hill
The series follows best friends and neighbors West Belmont, a rancher with commitment issues, and brooding record label owner Ford Grant, aka Forbes' "World's Hottest Billionaire," who's long carried a torch for West's sister, Rosie.
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[05/11/26 - 02:31 PM]
Amazon MGM Studios Confirms Nia DaCosta to Direct Pilot and Second Episode of "Sex Criminals"
Imogen Poots and John Reynolds star in the project, based on the acclaimed Image Comics title by Matt Fraction and Chip Zdarsky.
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[05/11/26 - 02:15 PM]
Prime Video Announces Premiere Date for "Ride or Die" Starring Octavia Spencer and Hannah Waddingham and Releases First Look Photos
From Paramount Television Studios, the fast-paced series will debut all eight episodes globally on July 15, exclusively on Prime Video in more than 240 countries and territories around the world.
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[05/11/26 - 12:12 PM]
"The White Lotus" Season 4 Welcomes Ben Kingsley, Max Minghella and Pekka Strang
New company is on the way.
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[05/11/26 - 11:42 AM]
ESPN Presents "Last Train to North America," A New Documentary Series Following North America's Road to the 2026 World Cup
Hosted by ESPN's renowned journalist, Martin Ainstein, the nine-episode series follows a unique rail journey across the United States, Mexico and Canada as the three nations prepare to jointly host the biggest sporting event of the summer.
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[05/11/26 - 11:37 AM]
Great American Media Renews Beloved Original Series "When Hope Calls: Brookfield" for Season Four
Set in the picturesque town of Brookfield, the series continues to follow the evolving lives of its residents as they navigate love, hardship, and new beginnings together.
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[05/11/26 - 11:01 AM]
Video: "Little House on the Prairie" - Official Teaser #2 - Netflix
Independence isn't just a way of life, it's a place to come together.
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[05/11/26 - 11:00 AM]
Prime Video Renews Global Hit Series "Reacher" for Fifth Season Ahead of Season Four Premiere
The third season reached 54.6 million viewers globally on Prime Video in its first 19 days and stands as the most-watched season on the service since "Fallout" season one over the same timeframe.
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[05/11/26 - 10:53 AM]
Viaplay Announces June Slate - Greek Noir Thriller, Acclaimed Nordic Series & Films
New U.S. debuts include "Save Me" and "Black Sands."
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[05/11/26 - 10:31 AM]
Wellness Gets Wild in Amazon MGM Studios' New Reality Series "Reality Retreat," Bringing Together Some of TV's Most Iconic Women
The series will premiere in 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.
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