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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/25/26 - 11:00 AM]
A24's "Backrooms" Begins Streaming Exclusively on HBO Max September 25
The film stars Chiwetel Ejiofor, Renate Reinsve, Mark Duplass, Finn Bennett, and Lukita Maxwell.
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[08/25/26 - 10:23 AM]
Four New Documentaries Celebrating Some of Comedy's Most Influential Voices Are Coming to Netflix This October
Martin Mull, Norm Macdonald, Maria Bamford, and SCTV are among the featured subjects.
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[08/25/26 - 10:00 AM]
USA Network Greenlights New Scripted Original Series "Diplomatic Immunity"
The series centers on a young American doctor who is suddenly assigned to the medical office at the U.S. Embassy in Rome.
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[08/25/26 - 09:58 AM]
Sarah Levy Joins Tubi Original YA Film "Sidelined 3: End Game"
Levy will join Noah Beck, Siena Agudong, and Charlie Gillespie who are all returning to reprise their roles.
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[08/25/26 - 09:35 AM]
CNN & Variety Kick Off Expanded Partnership with Live Coverage of the 78th Primetime Emmy Awards Red Carpet
Coverage will stream live on Monday, September 14, beginning at 5pm ET at CNN.com/Watch and on the CNN app for CNN's streaming subscribers.
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[08/25/26 - 09:11 AM]
Dan Stevens Is Slated to Star as Alex Murphy/RoboCop in the New Prime Video Series
Blumhouse Atomic Monster is behind the project.
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[08/25/26 - 09:04 AM]
ESPN Expands Sports Content on Disney+ with College Football Saturdays This Fall
Each week throughout the season, Disney+ subscribers in the U.S. can stream two ESPN/ABC college football games in addition to the Emmy Award-winning "College GameDay Built by the Home Depot" pregame show, which debuted on Disney+ last season.
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[08/25/26 - 09:01 AM]
Video: Paramount+ Shares Trailer for "The Varnell Hill Show," Premiering September 1
"The Varnell Hill Show" reunites Martin Lawrence and Bentley Kyle Evans nearly three decades after Tommy Davidson's Varnell made his unforgettable debut on the iconic sitcom.
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[08/25/26 - 09:01 AM]
Season Four of the Emmy Nominated HBO Original Drama Series "The Gilded Age" Debuts November 1
Bertha Russell changed Society at a cost. Now, her family must reckon with the consequences as Agnes van Rhijn seizes an opportunity to regain her position.
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[08/25/26 - 08:39 AM]
AMC Global Media Announces New Shocking Docu-Series, "Archive X: Unexplained Phenomena"
The six-part series is set to premiere on Thursday, October 1 at 10pm ET/PT on SundanceTV, AMC+ and All Reality, with new episodes premiering weekly on all platforms.
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[08/25/26 - 08:01 AM]
Video: "The Gold" Season 2 - Teaser
With stakes like this, difficult choices must be made...
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[08/25/26 - 08:01 AM]
Hannah Berner to Host New Paramount+ Reality Dating Series "Making Love"
"Making Love" is a bold new relationship experiment which gives singles a completely original and unique opportunity to take destiny into their own hands.
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[08/25/26 - 08:01 AM]
Video: "Stranger Things: Tales from '85" - Season 2 Official Trailer - Netflix
With Valentine's Day on the way, the gang must uncover the truth behind ghostly apparitions and a swarm of strange creatures causing chaos around town.
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[08/25/26 - 08:01 AM]
First Look: Hulu's "Only Murders in the Building" Season Six (Premieres December 8)
For the first time ever, the beloved crime-solving trio are leaving New York City.
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[08/25/26 - 08:01 AM]
HGTV Greenlights "Let's Go Back to Your Place," A New Series Hosted by Tyler Cameron
In each episode, Tyler will guide one hopeful romantic on three house tours looking for design clues that reveal more about the people that live there.
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