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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[09/01/26 - 10:18 AM]
Food Network Picks Up a Third Season of "Harry Potter: Wizards of Baking"
In its sophomore season, the series notched year over year Prime ratings gains of 4% for Adults 25-54 and 15% for Adults 25-34 and reached more than 10 million total cross-platform viewers across linear, HBO Max and discovery+.
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[09/01/26 - 09:02 AM]
Listen Up: Netflix Renews Initial Podcast Lineup; Announces Originals from Katt Williams, Harlan Coben and More
Netflix has more than 60 podcasts now available, with its catalog continuing to grow.
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[09/01/26 - 09:01 AM]
Netflix Announces "The One About Matthew Perry," an Intimate Documentary Series Exploring the Life and Legacy of Matthew Perry
The intimate three-part series is directed by Emmy Award winner Mary Robertson and produced by Maxine Productions, a part of Sony Pictures Television.
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[09/01/26 - 09:01 AM]
Video: "The Unbelievable: Encounters with Dan Aykroyd" - Official Trailer - Hulu
Experience eight tales of the strange and supernatural.
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[09/01/26 - 09:00 AM]
Date Announcement & Key Art Debut "Adventure Time: Side Quests" Season 2
All episodes of the second season will be available to stream on October 2 on Disney+ and Hulu.
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[09/01/26 - 07:01 AM]
Video: "La Bola Negra" - Official Teaser - Netflix
The film tells the story of three generations of men whose lives are intimately connected through desire, pain, and love.
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[09/01/26 - 06:31 AM]
Emmy Award-Winning "Ask This Old House" Celebrates 25th Anniversary of Building Confident Homeowners - New Season Premieres Thursday, October 1
Since its debut, "Ask This Old House" has traversed the country, responding to viewers' practical, hands-on home repair, maintenance, and improvement questions - everything from leaky faucets to smart home technology.
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[09/01/26 - 06:31 AM]
Netflix to Release "Instadocs: The Decoy Plane" on September 4th
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.
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[09/01/26 - 06:01 AM]
Freeform's "31 Nights of Halloween" Returns for a Frightfully Fun October
New supernatural teen drama series "Coven Academy" follows three teenage witches and their dangerously charming warlock peers at an elite magic school where power is currency, secrets are lethal, and attraction is a liability.
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[09/01/26 - 03:01 AM]
Video: Are You Ready to Enroll? "Minerva Academy" - The Trailer for the Latest Teen Drama from September 22 Only on Netflix
The new eight-episode teen drama offers a look at a back-to-school experience unlike any other.
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[09/01/26 - 02:01 AM]
Video: "Blood Legacy" Season 2 - Official Trailer - Netflix
As their enemies grow bolder, Khanyi and her brothers must set aside their long-held grudges to keep their family together and repair Spear's reputation.
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[08/31/26 - 10:00 PM]
NBC Renews Hit Competition Series "American Ninja Warrior" for Season 19 in 2027 and a Special Summer of Champions Season 20 in 2028 Will Feature Several Former Olympians
Plus: the winner was crowned tonight of "American Ninja Warrior," taking home the Season 18 title and the $250,000 grand prize.
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[08/31/26 - 08:01 PM]
Video: "The Fixers" New Trailer Unveils a Dangerous World of Covert Assignments
The series brings together a cross-generation ensemble cast led by Christopher Lee, Shou Lou, Regina Lei, Tou Chung-hua, Kelly Lin, Fu Meng-po, Chang Yung-cheng and more.
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[08/31/26 - 05:02 PM]
Netflix Confirms Production and Cast of "Materesa" (wt) by "Queen of Tears" Director and "The East Palace" Writers
The Korean series is a story about a cold-blooded criminal psychologist and professor named Ma Teresa (NANA), who investigates unsolved murder cases.
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[08/31/26 - 05:01 PM]
Video: "Blue Box" Season 2 - Official Trailer - Netflix
As Taiki and Chinatsu navigate their evolving feelings, a fractured friendship from the past and fierce competition cloud the road to nationals.
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