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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/26/26 - 01:56 PM]
Video: "The Further Mis-Adventures of Cliff Booth" - See It First Only in IMAX November 25
Starring Brad Pitt. Written by Quentin Tarantino. Directed by David Fincher.
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[08/26/26 - 01:43 PM]
Offseason Edition of the HBO and NFL Films Series "Hard Knocks" Set to Return in 2027
The series begins filming at the end of the 2026 NFL season and will debut in 2027 on HBO and be available to stream on HBO Max.
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[08/26/26 - 01:12 PM]
Home Is Where the Heart Is: Inside Netflix's Wave of Comfort Storytelling
Plus: "Guarding Stars," starring Leighton Meester and Jared Padalecki, will premiere globally on Netflix November 18 - just in time for the holidays.
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[08/26/26 - 01:00 PM]
Peacock Renews "Love Island USA" for Season Nine with Emmy-Nominated Host Ariana Madix Set to Return
Plus: Co-hosted by Ariana Madix and Andy Cohen, the highly anticipated "Love Island USA" season eight reunion special premieres Monday, August 31 at 6 p.m. PT / 9 p.m. ET.
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[08/26/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 17
"Reacher," "Sterling Point," "Ride or Die," "Off Campus," and "The Traitors" led all original series worldwide.
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[08/26/26 - 10:45 AM]
"Survivor" Reveals the 21 New Castaways Competing on the 51st Edition - The First in the Series' New "Open Era" - With a Two-Hour Season Premiere on Wednesday, Sept. 23
The groundbreaking reality series, which shifts to 90-minute weekly episodes beginning Wednesday, September 30 at 8:00 PM, returns with an all-new expanded class of dynamic and determined competitors.
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[08/26/26 - 10:18 AM]
BET Brings Chris "CP" Powell's Acclaimed Comedy Special "Sunday After Six" to Screens September 1
Host of the revived "ComicView: Rooftop Series," Chris "CP" Powell brings his 90-minute stand-up special to the screen, centered on relatable life experiences and everyday scenarios as a Black man.
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[08/26/26 - 10:05 AM]
TNT Sports Unveils Blockbuster 72-Game NHL on TNT Schedule for 2026-27 NHL Regular Season, Starting Wednesday, Sept. 30
The season will culminate with TNT Sports' presentation of the 2027 Stanley Cup Playoffs, including the 2027 Stanley Cup Final exclusively on TNT Sports platforms.
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[08/26/26 - 10:03 AM]
Sarah Pidgeon Joins Aaron Taylor-Johnson in "Enigma Variations"
The limited series, adapted from the bestselling novel by André Aciman, is an intimate yet sweeping portrait of masculinity, sexuality, and modern love.
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[08/26/26 - 10:03 AM]
ESPN Announces 100 Exclusive National Hockey League Games for 2026-27 Season
Of the 100 exclusive games, 53 matchups will be available on ESPN and ABC, while the remaining 47 matchups can be streamed on ESPN+, Disney+ and Hulu.
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[08/26/26 - 10:01 AM]
What's New on HBO Max This September
Highlights include Sharon Horgan's comedy "Youth" on September 20 and "4 Blocks" prequel series "4 Blocks Zero" on September 25.
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[08/26/26 - 09:48 AM]
"Dolly: An NBC News Special" to Air Tonight at 9 P.M. ET
Anchored by Lester Holt, "Dolly: An NBC News Special" will look back at Parton's remarkable journey to stardom, her groundbreaking career and her lasting impact far beyond music.
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[08/26/26 - 09:14 AM]
The 41st Annual Stellar Gospel Music Awards, Hosted by Kirk Franklin, Airs Sunday, August 30, on BET
Taped in Charlotte, North Carolina, at the Spectrum Center under this year's theme, "Feels Like Home," the ceremony brings together gospel's most celebrated artists, trailblazers, and rising stars for a night of worship, inspiration, and world-class performances.
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[08/26/26 - 09:05 AM]
ESPN Premieres "Shooting Stars" and "13.4 Seconds to Nowhere" Aug. 27
The films were developed through a collaboration between ESPN, ESPN Deportes and Tribeca Studios to bring to life compelling stories at the intersection of sports and the Latino community.
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[08/26/26 - 09:01 AM]
Video: Date, Key Art & Trailer Debut - Hulu's "The Secret Lives Of Mormon Wives" Season Five
Season five premieres with all five episodes on Thursday, September 10 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.
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