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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/13/26 - 10:00 AM]
Video: First Look at New Supernatural Series "Coven Academy" Conjures Up Drama, Premiering Oct. 1 on Freeform and Next Day on Disney+ and Hulu
In the haunted heart of New Orleans, "Coven Academy" follows three teenage witches and their dangerously charming warlock peers at an elite magic boarding school where power is currency, secrets are lethal and attraction is a liability.
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[08/13/26 - 09:31 AM]
Paramount+ Begins Production on Thriller "Discretion" Starring Nicole Kidman, Elle Fanning and Josh Lucas
Joining the previously announced cast as series regulars are Golden Globe and Emmy nominee Stephan James and Colton Ryan.
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[08/13/26 - 09:31 AM]
Pack Your SPF! "Arizona Hot" Is Turning Up the Temp in New Netflix Reality Show
The new reality series follows a group of ambitious twenty-somethings fresh out of college and eager to carve out a space for themselves in the Grand Canyon State.
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[08/13/26 - 09:01 AM]
Emily Hampshire, Edvin Ryding, Robert Naylor, Sabrina Jalees, and Priyanka Join the Cast of "Heated Rivalry" Season 2
New lineup just dropped.
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[08/13/26 - 08:48 AM]
"Crystal Lake" Arrives October 15 on Peacock
Some family traditions never die.
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[08/13/26 - 08:31 AM]
PBS Announces Season Two of Nature Docuseries "Hope in the Water"
The three-episode season, coming to PBS in 2027, traces a single, powerful idea: that the future of food is being written right now, by ordinary people making extraordinary choices.
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[08/13/26 - 08:01 AM]
Video: "Mom Knows Best?" - Official Trailer - Netflix
In this new reality show format, nine mothers secretly bet on the choices their adult children will make, putting their familial bonds to the test.
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[08/13/26 - 08:01 AM]
Netflix's "The Altruists" - Date Announcement & First Look
The story of Sam Bankman-Fried and Caroline Ellison, two hyper-smart, ambitious young idealists who tried to remake the global financial system in the blink of an eye - before they were accused of stealing $8 billion and became Gen Z's own Bonnie & Clyde.
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[08/13/26 - 08:01 AM]
Video: Trailer & Key Art Debut - "Chad Powers" Season 2
Chad Powers is a superstar on the field but his odd behavior off it has everyone suspicious - especially Coach Hudson and Gerry.
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[08/13/26 - 07:31 AM]
Video: "Death of the Pastor's Wife" - Official Trailer - Netflix
What happened to Mica Miller? This documentary series retraces her promising life, toxic marriage and the mysterious circumstances of her death.
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[08/13/26 - 07:01 AM]
"Passenger" Makes Exclusive Streaming Premiere on Paramount+ August 20
Starring Jacob Scipio, Lou Llobell and Melissa Leo, "Passenger" follows a young couple who, after witnessing a gruesome highway accident, soon realize they did not leave the crash scene alone.
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[08/13/26 - 07:01 AM]
Video: "Tyler Perry's Why Did I Get Married Again?" - Official Trailer - Netflix
The couples reunite for the destination wedding of Marcus and Angela's daughter, bringing drama old and new as they ask, "Why did we get married again?"
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[08/13/26 - 07:01 AM]
Meet the Wolves of the Canadian High Arctic in Disneynature's "Wolf," Streaming Exclusively on Disney+ on Earth Day 2027
There's no better day than International Wolf Day to introduce the pack.
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[08/13/26 - 07:00 AM]
"Megan and Cupcake Ready for Preschool," A New Hybrid Live-Action and Animated Series, Is Coming to Disney Jr. and Disney+
The series is currently in production and will debut on Disney Jr. and stream on Disney+ later this fall.
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[08/13/26 - 06:01 AM]
Video: Paramount+ Unleashes "MobLand" Season Two Official Trailer
Produced in association with Paramount Television Studios and 101 Studios, season two of the original crime drama features Tom Hardy returning as loyal fixer Harry da Souza, alongside Pierce Brosnan and Helen Mirren as the unscrupulous heads of the Harrigan family, Conrad and Maeve.
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