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[03/19/08 - 03:16 PM]
CBS and Gameloft Use Real Phone Calls to Unravel Clues and Solve Crimes in "Csi: Crime Scene Investigation -- the Mobile Game"
"This CBS Mobile game is the first of its kind utilizing outbound calling, which literally calls players to action," said CBS Mobile's Cyriac Roeding.

[via press release from CBS]

CBS AND GAMELOFT USE REAL PHONE CALLS TO UNRAVEL CLUES AND SOLVE CRIMES IN "CSI: CRIME SCENE INVESTIGATION -- THE MOBILE GAME"

NEW YORK - Gameloft�, a leading international publisher and developer of mobile games, today announced the U.S. release of "CSI:Crime Scene InvestigationTM - The Mobile Game," based on the CBS primetime hit television series. The new game allows players to investigate the sinister side of Las Vegas, and adds excitement by incorporating an optional level of interactivity whereby characters in the game place phone calls to players to help them with their sleuthing.

"We are very excited to be launching CSI: Crime Scene Investigation with all of its innovative features," said Gonzague de Vallois, Senior Vice President, Gameloft. "Our mission has always been to push the envelope on game development and we are confident we have succeeded with this game."

"This CBS Mobile game is the first of its kind utilizing outbound calling, which literally calls players to action," said Cyriac Roeding, Executive Vice President, CBS Mobile. "Your cellphone rings, and a detective calls you to the scene - just like a real CSI detective. This combination of game play with popular content and a whole new level of interactivity represent enormous entertainment and business potential for the mobile world."

When signing up, players have the option of activating the interactive phone call feature; if activated, they receive a specialized call during the game for clues and tips that lead them to new crime scenes. The mobile game also delivers more realism than ever before with detailed locations, spontaneous interrogations, 3-D views of evidence, and clever laboratory mini-games to help solve crimes. The game plot was a collaboration with CBS Mobile and CSI Series Creator, Anthony E. Zuiker to ensure the storytelling represented the sanctity of the show.

CSI: Crime Scene InvestigationTM - The Mobile Game is available on most U.S. carriers. A version of the CSI game will be available internationally though it will have slightly different features. To check the game's availability with your carrier, text "SUSPECT" to 82174 on your mobile phone.

CBS Mobile

CBS Mobile, a division of CBS Interactive Inc., is charged with building CBS Corporation's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. As part of This mission, CBS Mobile offers consumers some of the most innovative and best-of wireless content available today, ranging from the nation's first mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some of the nation's largest mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with the world's more leading edge mobile technology and ad targeting companies. CBS Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive, Inc.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008. Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, ABC, DreamWorks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant, Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or Robinho allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights. Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries. Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna, Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)





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· CSI: CRIME SCENE INVESTIGATION (CBS)





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