MTV'S "MAKING THE BAND 4" SWEEPS THE NATION! NEW SEASON GREENLIT FOR SUMMER '08
MTB4 Season 2 Reaches 55 Million P2+ And Delivers Over 9 Million Streams On MTV.com
New York, New York �March 25, 2008 � Coming off an unforgettable season which reached over 55 million viewers, MTV and Diddy announce the pick up of another season of the hit series "Making The Band." The new season returns with Danity Kane whose new album "Welcome to the Dollhouse" is on track to capture the top spot on the Billboard charts, Day26 whose album drops today, and solo artists Donnie Klang�all in brand new episodes set to air Summer �08.
The new season will chronicle the journey of rising stars Day26, Donnie Klang and platinum artists Danity Kane as they travel across the country on an exciting promotional tour. And to keep them on their toes, Diddy will also be joining them on the tour. Viewers will see Day26 and Donnie Klang as they go on their first promo tour and experience what life is really like on the road and being away from their friends and families. Fans will continue to see the relationships with the guys and girls develop as they experience the joys and pains of being on the road.
At this Sunday's "Making The Band 4, Season 2" finale, the unstoppable media mogul Diddy, wowed fans with his surprise announcement of a new season that promises to be bigger and better than ever! Danity Kane, Day26 and Donnie Klang brought down the house with unforgettable performances and material from their new albums. Danity Kane's show-stopping rendition of their hit single "Damaged" made their fans go wild, Day26 gained even more fans when they sang their first single "Got Me Going" and their ballad "Since You Been Gone" for the first time, the ladies swooned when Donnie finally performed his first single "Take You There" proving that he's earned his title as a solo artist. The night culminated with the �Making The Band 4" cast opening up to their fans as they dish the dirt on all the drama that happened both on and off camera this season.
The full season of MTV's "Making The Band 4, Season 2"ranked #1 in its time period (Mon/10-11pm) among F12-34 across all cable and has reached over 55 million total viewers (P2+). The full season of "Making the Band 4" has averaged a 2.2 P12-34 rating, up 8% versus last season. Since the season 2 premiere "Making The Band 4" has consistently ranked as one of the top shows on MTV.com, delivering over 9 million streams and attracting nearly 2.5 million visits to the Making The Band 4 show area.
Sean "Diddy" Combs, Ted Iredell and Perry Dance will serve as executive producers. Jacquelyn French is the MTV executive overseeing �The Making The Band' franchise. Francesca Spero is Producer for Bad Boy Entertainment.
SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 38 oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.
MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 26 years, MTV has evolved, challenged the norm, and detonated boundaries�giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV has been the number one rated 24 hour ad-supported cable network P12-24 for 16 straight years. Online, MTV.com scored double-digit growth in 2007 and MTV launched ten dynamic online communities and six new virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless space � delivering 90% more streams than in 2006. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.