[03/26/08 - 12:19 PM]
Building on Early Success, USA to Expand Its Casual Gaming Site
The new features include 20+ new games, enhanced ad offerings, community features and an affinity program.

[via press release from USA]

Building on Early Success, USA to Expand its Casual Gaming Site

New Site Features to Include More Game Development, New Ad Sales Offerings and Social Networking

NEW YORK, March 26 -- On the heels of a successful foray into casual gaming this past November, USA Network's casual gaming site, CHARACTER ARCADE (formerly the Character Game Lounge), will expand its core offerings to position the site for growth and deeper ad partnerships. New features to include 20+ new games, enhanced ad offerings, community features and an affinity program. The CHARACTER ARCADE can be found at http://www.characterarcade.com and currently features over 25 character-based flash games - a combination of show-themed applications (e.g. Monk-shui and Psych In Training) and original takes on popular online games (e.g. Character Sudoku and Character Solitaire). The announcement was made today by Chris McCumber, executive vice president, marketing, digital and brand strategy.

USA has capitalized on the growing casual gaming sector with great success. The CHARACTER ARCADE has generated 30 million+ page views since its launch -- growing +304% in its first three months to 14.3 million page views in February. The CHARACTER ARCADE was ranked by comScore as one of the Top 50 Gaming sites in February and already has 165K+ registered users.

"CHARACTER ARCADE has exceeded our expectations in such a short time," said McCumber. "With this additional content and features, we expect to be a Top 25 casual gaming site by July. The site will be coveted by advertisers who want to reach a targeted and engaged demographic."


Developed and built collaboratively with design agency Glow Interactive, the CHARACTER ARCADE currently houses 25 character-themed games with plans to double the site offerings by year's end. New offerings will include new twists on classics, holiday themed games and multiplayer games. Launching this week is BLACKJACK, the classic casino game with helpful tutorials for novice players; and BLACKJACK CARD COUNTING TRAINER, for advanced players brave enough to learn the notorious art of card counting.


Among the expanded features of the CHARACTER ARCADE will be a focus on integrating social networking applications to the site. The CHARACTER ARCADE will offer gamers a way to create personal profiles, make friends with fellow players, track the performance of elite gamers and friends, send direct challenges to rival gamers, and "talk smack" to anyone at the Arcade. By 3Q08, CHARACTER ARCADE will also gain a presence on the popular social networking site Facebook by allowing users to play embedded CHARACTER ARCADE games right on their profile page.


To encourage repeat gameplay and increase the stakes for playing, USA will allow users to earn points for winning challenges, setting high scores or just for trying new games on the site. Initially points earned will be for vanity but by year's end, players will be able to redeem them for virtual and/or hard goods such as coupons, advertiser products and USA merchandise.


In addition to customary ad banners, advertising offerings on the CHARACTER ARCADE include presenting site sponsorship, product integration, custom game development, branded rails, full-screen branded canvas before games and mid-game interstitials. All sponsorships include a companion on-air presence to create a full 360 offering.


The CHARACTER ARCADE will expand to the mobile space by 3Q08, as gamers will be able to play the site's most popular games right on their mobile phone.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [march 2008]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 01:48 PM]
Modern-Day Medicine Woman Knows No Boundaries When Caring for the Animals of the Last Frontier on Animal Planet's "Dr. Dee: Alaska Vet"
The eight-episode series premieres on Saturday, November 7 at 9:00/8:00c.

[10/12/15 - 01:17 PM]
Adrien Brody and Lorraine Bracco to Guest Star on New Showtime(R) Comedy Series "Dice"
Brody will guest star in one episode playing himself, while Bracco will guest star in two episodes as Toni, a Vegas overlord who owns series star Andrew Dice Clay's gambling debts.

[10/12/15 - 12:15 PM]
Velocity Says Goodbye to Iconic Automotive Series "Overhaulin'" with Star-Studded Final Episodes
Velocity is celebrating its undeniable legacy with four all-new episodes, two of which feature movie stars Johnny Depp and Amber Heard, and retired U.S. Navy SEAL and "Lone Survivor" co-author Marcus Luttrell.

[10/12/15 - 12:12 PM]
Esquire Network Celebrates Marty McFly's Trip to the Future with a Bingeworthy Marathon of the "Back to the Future" Trilogy on Oct 21, 2015!
Relive all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history.

[10/12/15 - 11:32 AM]
CBS Launches MySupergirlIs.Com, Encouraging People to Put a Social Spotlight on the Supergirl in Their Own Lives
The site enables those with a strong and inspiring "supergirl" in their lives to celebrate her publicly with a customized #MYSUPERGIRL graphic featuring her name and photo to share on Facebook.

[10/12/15 - 11:15 AM]
Taye Diggs to Guest-Star in a Multi-Episode Arc on New Drama "Rosewood"
Diggs will portray Dr. Mike Boyce, a world-renowned infectious disease doctor based in Miami and the longtime best friend of Dr. Beaumont Rosewood (Morris Chestnut).

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 11:00 AM]
Nigel Lythgoe and Gail Berman Get Their Game on with Pop as "Easiest Game Show Ever" Heads Into Production with 20 Episodes
The series puts a new twist on "True or False?" and gives contestants the opportunity to win up to $100,000 cash per episode.

[10/12/15 - 10:43 AM]
VH1 Hosts Roundtable Discussion Moderated by T.J. Holmes on the Reality of Being Openly Gay in the Hip Hop Community with "LHH: Out in Hip Hop" Premiering Monday, October 19 at 11PM
Moderated by ABC News' T.J. Holmes, the open dialogue will include a studio audience that has been touched by the Miles and Milan story line.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 10:18 AM]
Video: "Outcast" - Comic Con Exclusive Scene (Cinemax)
The series, based on the Robert Kirkman comic book of the same name, premieres in 2016.

[10/12/15 - 10:11 AM]
Top Women of Country to Perform at Country Music's Biggest Night(TM)
All eyes will be focused on Country Music on November 4 to see the leading ladies of the format, including Kelsea Ballerini, Miranda Lambert, Maddie & Tae, and Kacey Musgraves, performing during the three-hour gala.

[10/12/15 - 10:00 AM]
MTV's Iconic Series "Real World" Begins Production Today in Hip Downtown Las Vegas
This season, cast members take over the penthouse suite at the dynamic Gold Spike in the revamped downtown section of Las Vegas.