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[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





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[03/04/21 - 07:31 AM]
Celebrate "90's Week" on Hulu with "Blossom," "Felicity" and "My So Called Life" Premieres
Said stunt is timed with the premiere of Soleil Moon Frye's documentary "kid 90" on Friday, March 12.

[03/04/21 - 07:21 AM]
Video: "La Templanza" - Official Trailer - Prime Video Spain
Leonor Watling, Rafael Novoa, Emilio GutiƩrrez Caba and Juana Acosta star in the series, due on March 26.

[03/04/21 - 06:46 AM]
Video: "The Serpent" - Official Trailer - Netflix
In the 1970s, merciless killer Charles Sobhraj preys on travelers exploring the "hippie trail" of South Asia. Based on shocking true events.

[03/04/21 - 05:03 AM]
Paramount+ Launches Today with Live Sports, Breaking News, and a Mountain of Entertainment
Featuring more than 30,000 episodes and countless films from ViacomCBS' family of world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel, Paramount+ is home to premium entertainment for the whole family.

[03/04/21 - 03:31 AM]
Nickelodeon Greenlights "The Patrick Star Show," Original Animated "SpongeBob SquarePants" Spinoff, Slated to Air This Summer
The series follows a younger Patrick Star living at home with his family, where he hosts his own show for the neighborhood from his television-turned-bedroom.

[03/04/21 - 02:01 AM]
Video: "The Innocent" - Date Announcement - Netflix
An accidental killing leads a man down a dark hole of intrigue and murder. Just as he finds love and freedom, one phone call brings back the nightmare.

[03/04/21 - 01:01 AM]
Video: "Summertime 2" - Official Teaser - Netflix
This summer let's go back to the Riviera: the story of Summer, Ale, Edo, Sofia e Dario is yet to be told.

[03/03/21 - 03:46 PM]
Season Two of E!'s "True Hollywood Story" Returns Monday, March 15 at 10PM ET/PT
From stories of resounding success to unfathomable loss and the darker side of fame, these specials offer exclusive interviews with new insights and never-before-heard details from the celebrities, family members, journalists and industry executives with first-hand experience.

[03/03/21 - 02:00 PM]
Apple Orders International Series "Dr. Brain" from Visionary Filmmaker Kim Jee-Woon and Starring Lee Sun-Kyun
The series marks the first Korean-language project for Apple TV+.

[03/03/21 - 01:49 PM]
Seven Bucks Productions & FlynnPictureCo.'s "Teddy and the Guardians of the Night" Lands at Netflix
In the film, stuffed teddy bears from around the world secretly come to life in order to protect children everywhere from all the things that go bump in the night.

[03/03/21 - 01:49 PM]
Apple's Animated Feature "Wolfwalkers" Earns 10 Annie Award Nominations
In addition, "Stillwater" landed a nomination for Best Preschool Series.

[03/03/21 - 01:06 PM]
A&E Network Greenlights Documentary Programming Events "Right to Offend: The Black Comedy Revolution" (wt) and "Secret Origins of Hip Hop" Featuring Busta Rhymes, Eve, Fat Joe, Grandmaster Flash, Ice-T and More
Across four hours, "Right to Offend" explores black comedy through a unique lens, tracing the evolution and social awakening of the courageous comedians who dared to push against the social constraints of their time and spoke truth to power.

[03/03/21 - 01:05 PM]
The History(R) Channel Greenlights "Fight the Power: The Protests That Changed America" from Executive Producers Kareem Abdul-Jabbar and Deborah Morales
This partnership marks the second collaboration between the network and Abdul-Jabbar, who received an Emmy nomination for outstanding narrator in "Black Patriots: Heroes of the Revolution."

[03/03/21 - 01:04 PM]
The History(R) Channel Announces Slate of Premium Historical Programming Extending Its Hit "That Built" Franchise Exploring the Fascinating History Behind America's Biggest Entrepreneurial Titans and Rivalries
The announcement comes off the heels of the successful premiere of season two of "The Food That Built America," which chronicles the origin stories behind the titans who fought their way to the top of the food chain and tells the fascinating history of the rivalries between some of food's most beloved brands.

[03/03/21 - 01:03 PM]
Lifetime Welcomes Reba McEntire to the Family with Two Picture Deal
The first of the projects will be "Christmas In Tune" (working title), which will be featured as a tentpole movie for the network's annual holiday slate, "It's a Wonderful Lifetime."