or


[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/05/16 - 02:44 PM]
BBC America's First Major Natural History Co-Production "The Hunt" Premieres Sunday, July 3
Narrated by famed naturalist Sir David Attenborough, the new series comes from multi-Emmy(R)-winning executive producer Alastair Fothergill and series producer Huw Cordey.

[05/05/16 - 01:15 PM]
Eden Brolin Cast in Recurring Role in Freeform's New Original Drama Series "Beyond"
Brolin will recur as Charlie, a cool and confident young woman with a tough exterior, and who has a special gift that gets her into trouble.

[05/05/16 - 12:25 PM]
TV One Honors Memorable Moms with "Love My Momma Month of May"
Highlights include the premiere of its latest original movie, "Chasing Waterfalls."

[05/05/16 - 12:00 PM]
Adam Bernstein to Direct Premiere of Spike's New Scripted Series "The Mist"
From TWC-Dimension Television (TV) based on the classic Stephen King novella, "The Mist" goes into production this summer and airs in 2017.

[05/05/16 - 11:58 AM]
FOX NASCAR Gains Momentum at Talladega
FOX Sports further spins the numbers for Sunday, May 1.

[05/05/16 - 11:25 AM]
Whitney Thore's Hidden Secrets Revealed on Third Season of TLC's "My Big Fat Fabulous Life"
Look for the first of nine new episodes beginning Wednesday, June 8 at 9:00/8:00c.

[05/05/16 - 11:13 AM]
FX Orders New Ryan Murphy Limited Series "Feud"
Today FX has placed an order for Murphy's latest anthology franchise, an eight-episode series that will explore the bouts and blows of epic conflicts.

[05/05/16 - 11:02 AM]
Bravo Media's "Tour Group" Returns on a New Night Beginning Tuesday, May 10 at 10PM ET/PT
The first two episodes of "Tour Group," including the preview special, are available on VOD and at BravoTV.com for viewers to catch up before episode three premieres.

[05/05/16 - 10:15 AM]
Netflix Announces "Dear White People," A New Comedy Series Based on Justin Simien's Critically-Acclaimed Indie Film
The 10-episode, 30-minute series will go into production later this year and will premiere on Netflix around the world in 2017.

[05/05/16 - 10:01 AM]
Video: Check Out the Mid-Season Trailer for MTV's "Real World: Go Big or Go Home"
After a trip to the gun range, Ceejai struggles to keep her cool when Jenna triggers painful feelings from her past.

[05/05/16 - 08:34 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Take Home Demo Crown
The network's juggernaut dips week-to-week but still leads the night by a solid margin.

[05/04/16 - 04:31 PM]
ABC Announces the Teams Competing on the "Battlebots: The Gears Awaken" Preview Special, Airing Tuesday, May 10
The epic robot-fighting tournament "BattleBots" is back for season two this summer on Thursday, June 23.

[05/04/16 - 04:00 PM]
GSN Celebrates Mother's Day with Special Mom-Themed Marathon of "Family Feud," Sunday, May 8
Each of the 10 specially selected half-hour shows features questions designed to remind viewers about the woman they love the most - their mom - on her special day.

[05/04/16 - 02:15 PM]
Seth MacFarlane to Create, Executive-Produce and Star in New Hour-Long, Live-Action Comedic Drama Series for FOX
Set 300 years in the future, the series follows the adventures of the Orville, a not-so-top-of-the-line exploratory ship in Earth's interstellar Fleet.

[05/04/16 - 02:11 PM]
Geniuses Face Off in an Intense Test of Knowledge and Stamina on the Season Premiere of ABC's "500 Questions"
The five-night event series concludes with a two-hour season finale on Wednesday, June 1.