or


[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.

[04/16/15 - 02:43 PM]
CMT Announces Plans to Produce Its First-Ever Music Video for an Artist
At a CMT event today in Nashville, the brand announced it will produce the music video for Chris Janson's summer anthem, "Buy Me A Boat," with plans to add the video to heavy rotation.

[04/16/15 - 01:26 PM]
Netflix's "The Get Down" - Baz Luhrmann Discovers His New Leading Lady
Herizen Guardiola will star as "Mylene Cruz," a shining, tenacious girl with a voice from God who dreams of disco stardom from the confines of her family's fiercely religious church walls.

[04/16/15 - 12:20 PM]
Pop Announces Initial Line-Up of Presenters for 42nd Annual Daytime Emmy Awards
The line-up of presenters will include Regis Philbin, Steve Harvey, Marie Osmond, Craig Ferguson, Deidre Hall, Nancy O'Dell, Shemar Moore and Alex Trebek.