or


[03/26/08 - 05:22 PM]
Characters Unite to Fight Racism and Intolerance at USA Network
The multi-platform initiative will "provide network viewers and clients with innovative ways to fight prejudice and to promote diversity."

[via press release from USA]

CHARACTERS UNITE to Fight Racism and Intolerance at USA NETWORK

New Multiplatform Pro-Social Initiative Underscores Action And Celebrates Diversity

NEW YORK, March 26 -- Drawing on the legacy of USA Network's original "Erase The Hate" campaign in the 1990's, CHARACTERS UNITE has been unveiled as the network's new pro-social initiative dedicated to combating intolerance and promoting acceptance, it was announced today by Bonnie Hammer, president, cable entertainment and cable studios, NBC Universal.

"'Erase the Hate' succeeded in showing the ways society can confront and remedy the devastating impact of bigotry," said Hammer. "Characters Unite takes things one step further. It's all about providing tools to help embrace our diversity, celebrating what makes us different and special.'

A multi-platform initiative, CHARACTERS UNITE will provide network viewers and clients with innovative ways to fight prejudice and to promote diversity. The underlying message will focus on what each of us can do individually and collectively to acknowledge and respect our shared humanity.

Additionally, it will provide an empowering new platform to bring together a wide mix of non-profit organizations, corporate sponsors, educators and characters all across the country through on-air programming, online social networking and activities on-the-ground in communities across the USA.

During its five-year run, "Erase The Hate" was a multi-faceted campaign that received national attention as the U.S. Senate voted to designate April 30 as National Erase The Hate and Eliminate Racism Day. Further, it featured Emmy award-winning original programming, specialized educational curricula, and community activities including a national Erase The Hate Honor Roll.

While the "Erase The Hate" program raised awareness and made a significant impact in homes, communities and schools across the USA, clearly - and sadly - hate and intolerance remain very much with us. Research from the Southern Poverty Law Center shows that hate groups have shown a startling +48% increase since 2000 - and they reside in virtually every state in the country. The only answer to such a prevalent and virulent problem must be persistence and vigilance. The only answer can be for characters across the country - people of all ages, races, affiliations and backgrounds - to come together in interesting and engaging ways to address such a serious, underlying problem.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 network in basic cable, USA Network is seen in nearly 94 million U.S. homes. The USA Network Web site is located at http://www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/30/14 - 08:13 AM]
Kenny Chesney Welcomed Fans to the Georgia Theatre Last Night for a Surprise Show to Launch CMT's New Series "Instant Jam"
The concert is the first installment of the new series and premieres Saturday, September 27 at 10:00/9:00c.

[08/29/14 - 04:44 PM]
"Utopia" Streaming Video Access Begins Now on UtopiaTV.com 24/7!
Tune into the two-hour series premiere next Sunday, September 7 at 8:00/7:00c.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.